TrueSense Marketing Announces a Transition in Executive Leadership

FOR IMMEDIATE RELEASE 12/13/2024

TrueSense Marketing, one of the largest privately held fundraising and donor marketing agencies in the country, today announced a transition in their executive leadership by naming current EVPs Marcy Auman and Shawn Reed as Co-Presidents of the company, while founding President Steven Bushee moves into the CEO position.?

“This transition makes perfect sense now,” said Busheé. “It sets up TrueSense to ensure success for our nonprofit clients — which we have brought them for decades — for decades to come.”?

Busheé went on to add, “No one knows the business better or has been more instrumental in our growth than Shawn and Marcy.?They understand how we created success for our clients in the past and what it will take to continue that success in a rapidly changing future. It makes sense that the next evolution in our technical and personal approach to results and relationships happens under their combined direct leadership.”?

Busheé, whose family began the business in 1965, will remain active as CEO and integral to the agency’s growth and health while also devoting more time to both family and personal projects. “This agency has been built upon the idea that giving back to others is a cornerstone of humanity. I am thrilled to use the next season of my life to not only continue that mission through TrueSense but personally through my family and commitment to charities throughout the world.”

Busheé made it clear he is not retiring but shifting focus.?“I’ll stay completely tied to the business but feel great about passing the baton for daily executive leadership to Marcy and Shawn.”?

“I’m not going anywhere except where my personal passion for charitable work takes me,” he continued.?

Auman and Reed will have equal authority in the agency and will retain oversight of the client groups they currently manage. They will also lead in the agency’s other business focus areas. Auman will oversee operations, information technology, and client experience; Reed will lead on sales, client strategy, and digital and creative innovation.?

“We’ve been fortunate to grow our agency while still focusing on care for others — through our clients and through our agency,” added Auman.

“It’s an exceptional honor to lead such an amazing group of people,” said Reed.

They both look forward to continuing to make an impact on purposeful client missions in the years to come.

DIRECT INQUIRIES TO:

John Thompson

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