The True Value of Networking
Jonisha Serra
Social Media Enthusiast | Content Creation | Leadership | George Brown College
Your network is your net worth – Poter gale?
?As we advance in our jobs, so many of us find this saying to be true. Networking! The majority of us have frequently heard this phrase used in relation to job searching. But what precisely is it? When I switched countries, these were the thoughts that often crossed my mind. However, Wendy Greenwood deserves praise for streamlining the procedure in the course on digital media marketing.?
The fundamentals of people-centered marketing, the influence of public sector marketing, how data analytics has revolutionized the marketing industry, and even advice on how to locate the ideal career were all topics covered in each seminar, and I learned something new in every lecture. Here are some of my top learnings from all the sessions put together.?
?The ability to recognize when it is time to transition?
Vice President of Strategy at Valtech Jennifer Stoll, who was our guest lecturer, discussed her experience and how she decides whether to change positions. She said that when she stops learning and thinks she has hit her limit, she is probably not adding enough value to the business and decides to move on. ?
This is crucial for us because most of us put off transitioning frequently and doing so always carries a certain amount of risk. But how can you ever know if you could succeed if you don't actually try??
Adapting to the evolving market?
Caroline A. Berryman from the York Region underlined the need to work harder to win customers' loyalty.? She continued by stating how important it is to engage your audience and be relevant. This really rang true for me as a marketer since I want to build a following of loyal customers rather than just one-time brand recognition. Being current and flexible in the marketplace can offer a brand a more human face.?
Understanding your consumers ?
Paul Michel, senior manager of performance marketing and media at Harry Rosen, discussed the value of understanding customers in his personal experience. He described how the first thing he did after accepting the job at Harry Rosen was to learn everything he could about customers. ?Many marketers ignore the importance of comprehending their customers, who are king. You can effectively utilize your knowledge to persuade future and current clients that doing business with you is in their best interests.?
?Let’s talk about networking! ?
The most valuable asset in your portfolio is not your financial capital but your social capital, or your capacity to create a network of genuine interpersonal and professional connections. Here are 5?fun and effective ways I used networking. If you are someone who may be nervous about networking like I once was, I hope that the?insights I have shared give you a head start in building your networking confidence and skills!?
I regularly search for coop opportunities using my personal contacts, LinkedIn, and Indeed. LinkedIn has been the finest platform for me personally because it enables me to contact recruiters and request brief discussions as soon as I submit my application. Even though I'm still looking for a coop, I've noticed a significant improvement in the results of my search through my networking efforts. I've found the following hints to be helpful during this process:?
"Networking is a lot like nutrition and fitness: we know what to do, the hard part is making it a top priority." -- Herminia Ibarra?
Let's go ahead and prioritize this!?