True Strength Comes from Kindness, Not Toughness
Abdulrahman Alsufiany
Driving Growth, Delivering Transformation | MISK 2030 Leader | SLS Member
Leadership has long been associated with toughness—the ability to make hard decisions, enforce discipline, and command authority. For years, we’ve equated strength with an unyielding demeanor, believing that the best leaders are those who never show weakness, never falter, and never compromise. But this notion of strength is outdated and incomplete.
Real strength, the kind that inspires loyalty, innovation, and resilience, doesn’t come from toughness. It comes from kindness.
Kindness is not softness, nor is it weakness. It takes profound courage to lead with empathy and humility, especially in environments that reward fear and control. Toughness might push people to deliver results in the short term, but it cannot create the trust and safety needed for long-term growth. Kindness, on the other hand, builds foundations that endure.
True strength comes from understanding that leadership is not about power—it’s about service. Leaders who embody kindness recognize that their role is not to dominate but to empower. They approach every decision and every interaction with an understanding of its human impact, knowing that their legacy will be measured not by the tasks they completed but by the lives they touched.
A kind leader listens. They create space for others to speak up, valuing perspectives that challenge their own. Listening isn’t easy—it requires patience, restraint, and vulnerability. A tough leader might silence dissent in the name of efficiency, but a kind leader embraces it, knowing that innovation thrives in environments where people feel safe to share their ideas without fear of judgment.
Kindness also requires accountability. This surprises people who confuse kindness with being lenient or permissive. But a kind leader doesn’t lower the bar—they raise it. They set high standards while offering the support and encouragement needed to meet them. Kindness means giving honest feedback in a way that builds people up rather than tearing them down. It means holding others—and yourself—responsible for delivering excellence, while understanding that failure is part of the growth process.
One of the most striking aspects of kindness is its transformative power. It has the unique ability to turn fear into trust, resistance into collaboration, and uncertainty into confidence. A tough leader might demand compliance, but a kind leader inspires commitment. When people feel cared for, they don’t just work harder—they work smarter. They bring their full selves to the table, motivated not by fear of punishment but by a shared sense of purpose.
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Consider the leaders who have had the greatest impact throughout history. Mahatma Gandhi led a nation to freedom not through violence or coercion, but through his relentless commitment to nonviolence and compassion. Jacinda Ardern, as Prime Minister of New Zealand, demonstrated during times of crisis that strength lies in empathy, connecting deeply with her people while making tough decisions. These leaders didn’t hide behind a fa?ade of toughness. They leaned into kindness, and in doing so, they showed what true strength looks like.
Kindness also builds resilience. In times of challenge and uncertainty, people don’t look to leaders who project invulnerability—they look to those who create a sense of safety. A kind leader acknowledges fear and pain, offering steady reassurance and hope. They show strength by being present and authentic, even when the path forward is unclear.
It’s important to recognize that toughness is often a mask for insecurity. Leaders who rely on fear and control do so because they are afraid of losing authority. But a leader who is kind doesn’t need to cling to power—they earn it naturally. Their strength lies in their ability to connect, to inspire, and to build others up.
The greatest irony of all is that toughness, when overused, leads to fragility. Organizations led by fear-based leaders often crumble under pressure because their cultures lack trust and openness. Kindness, on the other hand, creates strength in numbers. It builds a collective resilience that enables teams to navigate adversity and emerge stronger.
To lead with kindness is to embrace a higher form of strength—one that does not rely on dominance but instead on connection, trust, and care. It is a strength that understands the power of vulnerability, the importance of collaboration, and the transformative impact of empathy.
Organizations that prioritize kindness over toughness create cultures where people thrive, where innovation flourishes, and where success is measured not just in profits but in the well-being of their people. The leaders who understand this are not just changing their teams—they are redefining what it means to lead.