The true power of earned media for brands
Public relations professionals regularly educate their management teams on what a proper PR campaign can do for their brand or organization. This includes internal corporate communicators who work with their organizations’ thought leaders and stakeholders. Often, the right PR agency partner can add great value here in helping to demonstrate impactful ROI for this type of earned media.
Media relations form the core of what a PR communicator does, and audiences trust earned media more than paid-for coverage because of its penchant for third-party credibility. In an age of shrinking newsrooms, product or service promotion is becoming more valuable but clients are continually asking to see the value of PR. Click here to read more...
Marketing Professional with Experience in Account Management, Content Creation, and Sales
5 年Great insight on press coverage of a company’s brand. It’s amazing to see the companies that do these pieces very well such as the new Chick-fil-a campaigns. They are focusing not on their food in these ads, but the “feel-good” stories of how employees and customers have made lasting relationships. I believe this strategy lasts longer in the eyes of the consumer when they remember these pr campaigns instead of the newest sandwich on the menu.