The True Meaning of 'The Wind Of Change'

While putting together IAMAG Master Classes '24, I kept thinking about our theme, 'The Wind of Change.' It might initially seem odd because our lineup includes well-known artists. They've seen it all, and it might seem like new trends can't touch them.

But when you look closer, you see that these artists have adapted from the early digital days to now. They didn't waste time arguing on the internet. They focused on learning and adapting, facing new challenges, and gaining the skills our industry needs.

We also highlighted traditional artists. They bring something unique that can't just be copied. This has helped them carve out a special place in the entertainment world.

The next generation needs to see this. Whether from a traditional background, these artists stuck to their vision. They believed in the stories they wanted to tell without getting lost in the noise around them.

IAMC '24 was about change, but it was deeper than that. It was a reminder that no matter what's happening around us, it's up to us to keep creating, tell our stories, and choose the best ways to share them.

Art is more than the result; it's about what goes into making it.

Now, let's look ahead to IAMC '25. We've got more stories to tell.

Shot by Noémie Betton