The True Art of Marketing Lies in Strategy and Substance
In today's digital age, we are witnessing a rapid shift in the way marketing is perceived. With tools like ChatGPT and other AI writing assistants, anyone can whip up content, add a dash of creativity, and present themselves as a "marketer." But let me ask you this: is that truly marketing, or just content creation with a digital flair?
Marketing has always been more than just catchy taglines and well-designed ads. It’s an art, backed by research, strategy, and a deep understanding of the product and the market. It’s about asking the right questions:
The Lost Art of Strategy: Why the 4 Ps Still Matter
Amidst the buzz of AI-generated content, we often overlook the basics—the 4 Ps of Marketing: Product, Price, Place, and Promotion. These pillars, which once served as the backbone of every successful marketing strategy, seem to be fading from memory in the rush to churn out content at lightning speed.
If these elements aren't the bedrock of your marketing strategy, then you're building a house of cards—one that will tumble with the next algorithm change or market trend.
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The Strategic Edge Startups Need
This is where the role of a Fractional CMO becomes a game-changer. A fractional CMO is not just a temporary marketing head but a strategic partner who can guide businesses through the complexities of modern marketing while staying rooted in timeless principles.
In a world where marketing teams often get caught up in trends and short-term tactics, a fractional CMO can bring:
Why I Advocate for Strategy-Driven Marketing
Every business wants to scale. But scaling without a strong foundation is like trying to build a skyscraper on quicksand. Strategy-driven marketing isn't about simply putting out content and hoping it sticks—it's about using data, customer insights, and competitive analysis to craft a message that cuts through the noise.
It’s time we, as marketers, bring back the essence of what marketing truly is. It’s time to embrace strategy over trends, substance over style, and long-term impact over short-term gains. It’s time to recognize the value of professionals who understand the deeper layers of marketing and can help brands achieve sustainable growth.
The Takeaway: Don't Just Market—Build a Legacy
The tools and technologies will keep evolving, but the principles of good marketing remain the same. If you’re a business owner or a startup founder, don’t just hire a content creator—look for someone who understands the intricate dance between the product, market, and customer. Look for someone who can be your strategic guide—a fractional CMO who knows that the art of marketing is rooted in understanding, empathy, and the desire to make a difference.
Inhouse artist at Apex Aalborg universitet
3 个月What people don't get, understand is that you don't have to make a living from your art to be an artist, you just have to make art, what happens with it is another matter, a work is not a lesser work because it is not sold, and therefore it does not make you a lesser artist, if the goal was to sell art, then the goal is set, when money people, galleries, speculators go into art, then the work itself is seconded, it becomes a question of branding, that tell the best story to sell a product, it is in itself the most conventional, it becomes the focal point of the work. So my best advice is, if you want to be an artist, create art while you can, sell it or not, do it because you can't help it, and do it when you have the opportunity, it's gone! Don't succumb to conventions speculators who live at your expense, free yourself from these and you will become a better and more whole artist, free yourself from over-the-top speculators who subvert others' values for their own gain, you only have one life , take responsibility, think for yourself! , and create with the awareness that you are and that you will become what you let your mind flow into. Be nice and irresistible kind. OSCAR VELA
UX writer | Content Strategist | Social Media Trends "Scroller" | LinkedIn Ghostwriter | Logophile
4 个月Absolutely love this perspective! Marketing is truly about connection and understanding. A fractional CMO can be a game-changer in crafting that emotional brand identity. Great insights!