Trouble Reaching Your Leads? Here's What to Do
In the competitive world of insurance sales, contacting leads and potential clients is the backbone of your business. However, it can often be a daunting task. How many times should you call? Should you leave voicemails? Should you send emails or text messages? These are all valid questions that are often left unanswered. In this blog post, we'll discuss a comprehensive 12-point follow-up system that can dramatically increase your chances of contacting and closing the deal.
Day 1: The Initial Contact
On the first day, the key is to make an assertive but not overwhelming presence. The recommended approach is to make 3 calls, send 1 text message, and send 1 email. This shows that you are serious and persistent, but also respectful of their time and space.
Day 2: Persistence Pays Off
On the second day, decrease the number of calls to 2, but keep the single text and email. This maintains a steady line of communication without seeming too pushy.
Day 3: The Final Push
By the third day, if contact hasn't been made, it's time for the final push. Make 1 call, send 1 text, send 1 email, and leave 1 voicemail. This ensures that you've made every possible effort to reach your lead. At this point, it may also be beneficial to call from a different number if you haven't made contact yet.
Understanding The Strategy
This approach might seem intense, but there is a method to the madness. It is shown that making 6 calls equals a 90% chance of contact. Varying your calling times throughout the day can also double your chance of making contact, as it increases the likelihood of catching the recipient at a convenient time. Keep in mind that persistence is key: 80% of sales are made between the 5th and 12th contact.
Remember, every lead is a potential client and every client is a potential source of referral. So, follow this 12-point system, be persistent, and watch your insurance sales climb.
Ortez Wells Agency Owner
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For more information about me visit my personal website www.ortezwells.com