The Trouble with Preseason

The Trouble with Preseason

As preseason NFL football comes to a close, I'm reminded that this is practice. For me as a fan this doesn't count really for anything. For those on the field, on the sidelines, and in the offices...it's great practice, ramping up for the launch of the part of the season that counts.

We don't get ramp-ups in business. We can experiment with co-creating our product offerings and A/B test our marketing, but we're always in launch mode. For some, that's exciting. For others, it's exhausting.

One way to continue on the path toward owner and strategic CEO versus getting caught up in the day-to-day putting out of fires and functional departmental roles, is to empower our direct reports with delegation, encouragement, coaching, training, and more development. How we do this is our company culture. How we stay out of the minutia, how we delegate, and how we work on or above or businesses as the strategic, visionary CEO is often learned on the job.

How have you learned to be the strategic CEO of your business? Drop a helpful comment below.


Bruce Mommaerts EDFP

Certified Economic Development Finance Professional, Skilled Editor, Proofreader, Scriptwriter, and video productions for television and internet

1 年

Many of the restaurants I have worked with will have a "dry run" night whereby they invite nearby local businesses and influencers into the restaurant a night or two before the opening for a "run-up", saying it is to give the staff a dry run, but it is really a chance to market the menu and service to people that are likely or at least hopefully future regular patrons. A supper club manager I know would sometimes show up in "kitchen clothes" and jump in to the fray to help clean off plates and platters, Load dishes in the racks, prep plates and salads, or work with the chef's helpers for part of a shift. It gave employees confidence in management, allowed for comradery, and gave a message of "no job here is unimportant." Very entertaining and bonding experience when the "boss" would make a mistake. ??

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