"Trojena Ski Village: A Trailblazing Winter Wonderland in Saudi Arabia's Futuristic NEOM"

Nestled in the mountainous terrain of Tabuk Province, Saudi Arabia, Trojena Ski Village emerges as a groundbreaking vision of the future, challenging the conventional notions of Middle Eastern landscapes. This avant-garde ski resort is a pivotal component of NEOM, a $500 billion mega-city project spearheaded by Saudi Crown Prince Mohammed bin Salman under the ambitious Vision 2030 initiative. With its launch, Trojena is set to redefine the global winter sports scene by introducing a unique blend of luxury, innovation, and sustainability in an unexpected corner of the world.

A Ski Resort Like No Other

Trojena isn't just Saudi Arabia's first significant foray into the winter sports arena; it's a statement of the country's evolving tourism strategy, aiming to attract visitors from around the globe. The resort, scheduled to open its doors in 2026, is poised to offer an array of snow-based activities, including skiing, snowboarding, and snowshoeing, across its varied terrain. The meticulously designed slopes will cater to enthusiasts of all skill levels, set against the backdrop of the striking Saudi mountains.

Year-Round Alpine Appeal

Beyond its winter allure, Trojena is designed as a year-round destination, with each season bringing a new facet of the resort to life. From wellness retreats and artistic residencies to high-adrenaline adventure sports and cultural festivals, the village is set to be a hive of activity, drawing in a diverse crowd. The resort's innovative design includes distinct districts, each offering unique experiences, ensuring that visitors will find something new to explore regardless of when they visit.

Luxury Meets Sustainability

Accommodations in Trojena are nothing short of spectacular, with The Vault—a futuristic vertical village—acting as the gateway to this alpine escape. Here, visitors can indulge in high-end amenities, from sumptuous dining and shopping to luxurious hotel suites, all while soaking in panoramic views of the surrounding natural beauty.

Sustainability is at the heart of Trojena's ethos. The resort is committed to environmental stewardship, leveraging renewable energy sources, and adopting advanced water conservation techniques. These efforts underscore NEOM's broader mission to pave a new path for sustainable development, blending cutting-edge technology with a deep respect for the natural world.

A New Horizon for Saudi Arabia

Trojena Ski Village is more than a ski resort; it's a symbol of transformation and innovation, embodying Saudi Arabia's ambitious vision for the future. As the country diversifies its economy and opens its doors to international tourism, Trojena stands as a testament to what's possible when tradition meets innovation on a grand scale.

In a region synonymous with arid landscapes and scorching heat, Trojena offers a refreshing and unexpected escape, inviting the world to witness a new side of Saudi Arabia. As the countdown to its opening continues, the eyes of the world are on Trojena, eagerly anticipating the unveiling of this winter wonderland in the desert.

NEOM Public Investment Fund (PIF) Abdullah Alhashmi Davit U. Mark Kennedy Nada Alazzaz Abdullah Aldaghmani Sarah Basyouni