The Trojan Horse of Race-Based Data: A Deep Dive into FACE, Federal Funding, and the 2025 Election

Sometimes, the biggest bombshells come wrapped in the veneer of urgency. When the COVID crisis hit, everyone scrambled to adapt. But in the mad dash, did we open the door to questionable tactics and potential political maneuvering? Let’s pull back the curtain on a saga involving the Federation of African-Canadian Economics (FACE), race-based data, federal funding, and a looming election.

1. FACE’s Meteoric Rise

???????Who: FACE was co-founded by Tiffany Callender and Thierry Lindor, originally known for running “Colors of COVID” in Montreal’s C?te-des-Neiges—Prime Minister Justin Trudeau’s home riding.

???????What: They collected race-based data to highlight COVID’s disproportionate effect on Black Canadians. Initially, data showed 73 surveyed; by January 2021, Lindor boasted they had 45,000 responses—catapulting them to the forefront of federal attention.

2. A Surprise Windfall of Funds

???????January, 2021: The federal government allegedly used these 45,000 data points to unlock $221 million earmarked for the new Black Entrepreneurship Loan Program.

???????Non-Profit Formation: Around that same time, FACE was formally created—and awarded $33 million for administration. For a brand-new entity, that’s a whopping vote of confidence!

3. Red Flags and Conflicts of Interest

1. Data Credibility

??????????How do you jump from 73 surveyed to 45,000 in a matter of months (August 2020 to December/January 2021)?

??????????If the data was “anonymous,” how was it verified—or misused?

2. Bypassing the RFP

??????????Minister Mary Ng explained the government bypassed the standard bidding process because of COVID.

??????????But plenty of other pandemic relief programs managed to go through expedited versions of normal channels. Why the extra bypass here?

Who needs an RFP when you've got race-based data? Fast-track to the front of the federal funding line.

3. Nonprofit With Political Ties

??????????FACE’s co-founders were simultaneously courting the formation of a “Quebec Black Liberal Caucus” with Liberal MP Greg Fergus in early 2021.

??????????Were they lobbying in an official capacity, and if so, was it transparent?

4. Timing the Funding Around an Election

??????????It was well known that Prime Minister Trudeau placed an “embargo” on disbursing funds until he could make a splashy announcement about the then upcoming federal election—conveniently when the 2021 federal election was called.

??????????Applicants to the loan program (over 16,000, according to the Globe and Mail) had to answer highly intrusive personal questions, mirroring those from the August 2020 to January 2021 "Colors of COVID" platform.

Black Excellence....or just excellent timing? Face it, the Trojan Horse has entered the race.

4. Quid Pro Quo? Key Questions

1. Legality: Were privacy regulations or ethics rules breached when personal demographic data was channeled into federal programs?

2. Lobbying Transparency: Did FACE’s co-founders register as lobbyists, or is there an unregistered lobbying scenario at play?

3. Electioneering: Was the data leveraged for a “pay-to-play” strategy, used for political gain or voter targeting?

4. Data Storage & Use: Who currently holds that data, and how is it safeguarded against misuse, especially with the 2025 election on the horizon?

5. Why This Matters

When taxpayer dollars flow into newly formed nonprofits under the banner of crisis relief, we must ask whether vulnerable communities benefited—or were turned into pawns. This is about more than just one program; it’s about the integrity of public institutions, the ethics of data collection, and whether a national emergency was used to sidestep scrutiny. With another election looming, the stakes are enormous.

Who knew crisis relief was actually the first step in a political party's re-election campaign? You can't spell 'community' without 'covert strategy.'

Join the Discussion

This story is still unfolding. If you care about transparency, good governance, and the ethical use of personal data, speak up and demand answers.

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#BlackEntrepreneurship #PandemicPolitics #RaceBasedData #ElectionWatch2025 #DataEthics