Trivallis takes a fresh approach to reducing damp and mould harms.
Trivallis has launched a new Warm and Well campaign that aims to change outdated approaches to dealing with damp and mould in the home.?
We all know that damp and mould can be a problem, especially during the colder months. Many homes face challenges because of old buildings, not knowing how to prevent problems, and the rising cost of living.
For too long the focus has been on managing damp and mould when it shows up, and often the blame is placed on tenant behaviours that result in a build-up of condensation, damp and mould.
To make a real difference to the lives of our tenants, we knew this had to change!
?
Introducing Warm and Well
This year, Trivallis has launched the Warm and Well Campaign to proactively stop damp and mould in its tracks.
We don’t want our tenants to be spending the colder months managing damp and mould, we want to support them to live comfortably warm and cosy in their homes. Much of the advice we provide around this also helps prevent damp and mould from forming and spreading.
Keeping a warm and cosy home has huge benefits for our health and wellbeing. In colder weather this can seem more difficult and costly. But it doesn’t have to be that way. There are many small things we can all do to care for ourselves and our homes.
?
Keiron Montague, Executive Director of Communities at Trivallis said;
"Damp, mould, and condensation has been a long-standing challenge. To truly make a difference for our tenants facing these issues, we realised we needed to do things differently.
“This year, our campaign takes a different approach, focusing on helping people keep their homes warm and dry rather than just addressing damp and mould after they appear. Our goal is to enhance people's quality of life by actively supporting them in staying warm and well at home.
“But we’re not doing this alone. We're collaborating with partners to provide the right resources and community support. We are sure that together with our tenants and the community, we can achieve this goal.”"
?
So what are we doing differently?
This year the Warm and Well campaign will:
Help you learn: We are helping people understand what causes damp, mould, and condensation and why they can be bad for your health.
Support you: We are helping tenants and residents take simple and affordable steps to stop these problems in their homes.
Guide you: We are giving tenants clearer information on how to report and solve damp issues.
Work together: We are teaming up with different organisations to tackle damp and mould in a smarter way. We will also work with tenants and communities to understand how we can better support people in keeping warm and well.
Dedicated resource: We have also invested in a damp and mould team to ensure the right resource and expertise is available to help those that need it the most. We are also piloting damp and mould ‘fix it kits’ that will be readily available in the community for those unable to afford more expensive treatments and materials that can resolve early signs of damp and mould.
?
领英推荐
We want to make sure everyone can have a comfortable and happy home without worrying about condensation, dampness, or mould growth. While we out a large emphasis on supporting our tenants, we also realised the positive impact this useful information could have on home owners and private renters.
Mr Montague adds: “We offer a huge variety of support to our tenants; these include services and information access that are rarely available to private renters or home owners. We’ve put a lot of effort into getting this information right, so why wouldn’t we share that knowledge and support with our wider communities. Everyone should be supported to live warm and well this winter and we are proud to be playing our part in helping them achieve that.”
Developing the approach
Huw Cook, Interim Senior Communications Business Partner at Trivallis explains the process behind the new approach:
"We wanted to take a person centred approach that really focused on the capabilities, opportunities and motivations that drive people's behaviours when it comes to damp, mould and condensation.
"By addressing the wider factors that influence people's abilities to stay warm and well, we hope to make the advice shared more achievable and tailored to our tenants needs."
The model below represents some of the contextual and psychological factors found in research which aims to help professionals understand how similar challenges may lead to different behavioural outcomes for different tenants.
Taking into consideration the above, we then applied the COM-B model for behaviour change to establish an holistic framework through which the campaign could influence behaviours and achieve better outcomes for tenant and residents.
A more detailed breakdown of the COM-B elements behind the summaries in the model can be found in the campaign repository here.
How can you get involved?
Get in touch
If you’re interested in getting involved in the campaign or would like to know more.
Please contact [email protected]