#TrippinWithTarte

If you’re on TikTok, you may have seen the?Tarte Dubai?trip. Happening at the same time that?Beyonce?was there to perform,?Tarte Cosmetics?put on their most recent brand trip in Dubai (technically Ras Al Khaimah). This sparked SOOO much buzz on TikTok, so let’s talk about it.

This video?should give you enough context about the trip.

Tarte isn’t new to the influencer trip arena, but this seems so new as it may be one of the first brand trips since the pandemic as well as the first large one we have seen play out on TikTok, not to mention they went to the UAE.

Influencer trips have been a way for brands to get people together to create a lot of content and buzz around a brand at once, but it’s never been clear on what the ROI is. Obviously anything a brand does should be building toward their funnel (awareness, consideration, purchase) and hopefully something so extravagant feeds to all of that (TBHI did recently buy?Tarte Shape Tape).?

Tarte’s CEO?mentioned they don’t plan to stop doing influencer trips anytime soon, so I think it’s safe to say something is working.

The main point I want to get across though is how they partnered with other brands such as?Sephora Middle East?and Emirates to make the trip happen. Now partnerships are something I am always encouraging our brands to do, and if you can build up an engaged community and social audience, you too can make amazing things come to life through partnerships.?

In a snapshot, here are ways your brand can collaborate with others:

• Collaborative Content
• Collaborative Products
• Sharing influencers/influencer budgets (including trips like this)
• Giveaways
• Developing IRL Events/Sponsorships

Other than this Tarte trip, here are a few examples of brands working together to create something amazing:

• MSCHF x Fenty Beauty
• Vacation x Prince
• Jacquemus x Nike
• Liquid Death x Martha Stewart
• Adidas x Arizona Tea

Thanks for reading our weekly social media marketing newsletter where we share the best tips, tricks, strategy suggestions and more each week for CPG brands trying to win on social media.?The Creative Exchange?is a social media agency and content studio for CPG brands, This week's newsletter was written by our founder and CEO,?Anna Sullivan. Questions about your social media? Email us at:?[email protected]?