TripleDart SaaS Trends - Week 70
TripleDart - B2B SaaS Growth Agency
Finally, a SaaS Acquisition Marketing Agency that Owns Real Growth Numbers
Highlights for this Week
Kissflow founder Suresh Sambandam launches 'Mudhal VC,' a new accelerator venture capital fund
Mudhal VC, a new accelerator and venture capital fund, focuses on Tamil Nadu-based startups, providing financial and mentorship support to early-stage entrepreneurs aiming to foster innovation and growth in the region. (source)
Zintlr, a B2B SaaS platform specializing in sales intelligence and prospecting, has raised Rs 7.5 crore
Founded in 2022 by Ravi Jain, Ujwal Kumar and Pranay Khariwal, Zintlr? is an AI-powered buyer intelligence platform, combined with a curated contact database, revenue intelligence, and other insights and prospects for niche markets and geo-locations. (source)
YouTube Extends Shorts To 3 Minutes, Adds New Features
YouTube has extended the duration of Shorts to 3 minutes and introduced new features, including better editing tools, voiceover options, and split-screen effects, enhancing creative possibilities for content creators. (source)
Google Shopping Ads Now Available In Google Lens Results
Google is rolling out new Google Lens features to make visual shopping easier for users.Starting this week, users will now start to see detailed product information when using Google Lens to search.(source)
Marketer to follow
Joel Klettke is a renowned conversion copywriter and founder of Case Study Buddy, specializing in B2B case studies. He’s worked with companies like HubSpot, WP Engine, and SaaS giants, crafting persuasive, data-driven content that boosts conversions and builds trust.
Why should you follow him?
B2B Case Study Expertise: As the founder of Case Study Buddy, Joel has helped numerous B2B companies create high-impact case studies that demonstrate value and build credibility. Following him gives you access to behind-the-scenes insights on how to structure, write, and promote case studies that help drive sales conversations and close deals.
Proven Strategies: Joel’s advice isn’t just theory; it’s based on his extensive experience working with real clients across different industries. He shares tested, data-driven strategies for improving website copy, email marketing, and overall messaging that have led to significant results for companies, making his guidance practical and reliable.
Expert Conversion Copywriting Tips: Joel regularly shares practical and actionable copywriting advice that’s focused on improving conversions. Whether it’s crafting irresistible headlines, writing persuasive CTAs, or optimizing landing pages, his tips help marketers and business owners fine-tune their messaging to turn more visitors into customers.
Tweet of this week
Case Study
Bitespeed Witnessed a 100% Increase in Organic Impressions Within One Quarter
Overview
Bitespeed is a revolutionary SaaS product that helps e-commerce brands on Shopify to move away from boring, impersonal marketing emails and sell onB2C chat applications. They help Ecommerce store owners to boost their revenue by helping them with conversions, abandoned carts and setting up a shop. As a high-growth startup, BiteSpeed reached out to TripleDart in search of a Marketing partner that would be able to meet their requirements.
Challenges
BiteSpeed wanted to focus on topics that are relevant to ‘Shopify’. However, the volume for these topics were lesser while the high Keyword Density was relatively high. For the above-mentioned topics a significant share of the search traffic was already distributed amidst the main website of Shopify and other industry leaders, this emerged as a major blocker that restricted BiteSpeed from executing their SEO efforts.
领英推荐
Strategy
In order to build a steady organic engine for Bitespeed, the SEO experts at TripleDart focused on researching relevant topics and building quality content. We specifically focused on the three pillars of SEO - Authority, Relevance and Experience besides identifying the primary keywords and topics to create high quality content.
This also includes,
Results
This is what Sourabh Upreti had to say about working with TripleDart Digital:
PPC Creative of the week
Why is this Creative effective?
This creative is effective for several reasons:
1. Clear Evolutionary Message: The visual evolution of cash registers over time symbolizes how businesses need to update their billing systems as they grow. This image immediately conveys the idea of progression and modernization, aligning with the core message that "Your billing engine needs to evolve with your business.
2. Strong Visual Impact: The progression of cash registers, from the old-fashioned ones in 1876 to a modern machine in 2005, provides a strong visual metaphor for the need to upgrade. The clean design draws attention to the shift, making the viewer think about whether their current billing system is outdated.
3. Simple And Compelling Copy: The copy is concise and directly addresses the target audience’s pain point — the need for a billing system that can keep up with a business's growth. Phrases like "evolve with your business" and "Try Togai" reinforce the idea that Togai offers a flexible, modern solution for businesses stuck with outdated systems.
Tip of the week?
B2B content is boring, says everyone on Linkedin. This post from Tommy Walker, Founder of Content Studio, tells you how you can weave your unique POVs to guide your content strategy, resulting in content pieces that do more than just help your audience to do things. Here is the full post.
Events to Attend!
Event Name: SaaStock Dublin
Why should you attend?
SaaStock is a global community of 5,000+ SaaS business owners, founders, executives, and investors started with a mission to help SaaS organizations grow.?
During the three-day event, participants will get actionable learnings and insights from industry leaders that focus on helping you scale your SaaS. Plus, they will get opportunities to attend various workshops and sessions and network with industry experts.
When: 14-16 October
Register here