TripleDart SaaS Trends - Week 68

Highlights for this Week

Klarna Plans to ‘Shut Down Saas Providers’ and Replace Them With Internally Built AI.

Klarna is replacing SaaS providers like Salesforce and Workday with AI-driven solutions to streamline operations, enhance efficiency, and reduce costs. This shift highlights a potential trend of enterprises moving away from traditional SaaS platforms toward in-house AI. (source ).

With Raises $10 Million in Seed Round

With, a Tel Aviv, Israel-based company providing an end-to-end platform for city offerings to communities, has raised $10 million in seed funding. The investment will support With’s expansion across North America and enhance its AI-driven capabilities to help local leaders optimize their community-building efforts. (source )

HubSpot Rolls Out AI-Powered Marketing Tools

HubSpot has introduced AI-powered tools under the "Breeze" brand, offering automation for marketing, sales, and service. It includes copilot, workflow agents, and data enrichment, but human oversight remains essential. (source )

Google Ads Rolls Out New Performance Max Insights And Controls

Google Ads has introduced new Performance Max features, including enhanced creative asset reporting, impression share metrics, and campaign-level negative keywords, aimed at improving transparency, customization, and advertiser control. (source )

Marketer to follow

Kyle Poyar is a recognized expert in SaaS growth strategies, pricing, and product-led growth (PLG). He is a Partner at OpenView, a venture capital firm that specializes in expanding B2B SaaS companies. Poyar frequently shares insights on pricing strategies, scaling SaaS businesses, and the impact of PLG on revenue growth.?

Why should you follow him?

1. SaaS Growth Expertise: Poyar offers deep knowledge in growing SaaS businesses, focusing on optimizing key growth levers like pricing and go-to-market strategies. His insights are valuable for anyone looking to scale a software business efficiently.

2. Product-Led Growth (PLG) Leadership: As a prominent advocate for PLG, Poyar breaks down how SaaS companies can shift from traditional sales-led approaches to PLG. His thought leadership has influenced many startups in adopting this model to drive customer acquisition and retention.

3. Venture Capital Perspective: In his role at OpenView, Poyar not only shares industry insights but also provides a venture capital perspective on what makes companies investable and how founders can attract funding. This is critical for founders looking to scale their operations.

4. Content-Rich Thought Leadership: Whether through blogs, reports, or social media, Poyar consistently shares valuable content covering the latest trends, pricing tactics, and growth strategies in SaaS, making him a key resource for SaaS founders and operators.

You can follow him here .

Saas tool that we loved

Product Description

GravityWrite is a standout in our list of SaaS tools that simplify content creation. This AI-powered writing assistant uses advanced algorithms to generate high-quality copy at scale. As a content marketer, GravityWrite has been instrumental in streamlining my writing process, helping me craft impactful messages quickly without compromising quality. Whether it’s blog posts, product descriptions, or social media content, GravityWrite consistently delivers engaging, clear, and compelling copy. With GravityWrite, you’re not just automating your content creation; you're producing writing that resonates.

Features

1. AI-Driven Content Generation

GravityWrite’s AI-powered content engine has revolutionized how I approach writing. By leveraging natural language processing, it generates relevant and accurate copy tailored to the desired tone, audience, and format. This not only saves time but ensures that my content maintains a high level of engagement.

2. Tone and Style Customization

One of the standout features of GravityWrite is its ability to customize tone and style based on specific requirements. Whether you need something professional, conversational, or creative, the tool adapts to match the exact voice I need for each project, ensuring consistency across all communications.

3. Content Optimization

GravityWrite takes content optimization to a new level. It provides insights and suggestions for improving readability, keyword integration, and overall clarity. This feature has been invaluable for ensuring that my copy is both user-friendly and SEO-optimized, driving better engagement and search visibility.

Case Study

How MoEngage skyrocketed their Pipeline by 56% while slashing their CPL by 3% via custom strategies

Overview

MoEngage is an insights-led, AI-powered customer engagement platform for the customer-obsessed marketers and product teams. The platform helps with analysing customer behavior and engaging them with personalised communication across different channels. MoEngage partnered with TripleDart to build custom strategies for their Paid efforts and execute them for improved pipeline generation.

Problem

MoEngage reached out to TripleDart while they were still making maiden attempts to crack the US and EU regions. We analysed the existing campaigns and noticed that,

1. Campaigns lacked hygiene in terms of structuring
2. Copies were not aligned per Problem-Solution-CTA
3. No predictability on the performance of Campaigns
4. Numerous idle keywords with no conversions
5. CPL was way higher, largely due to lower CVR
6. Ad strength and CTRs were quite low due to the copies

Strategy

The TripleDart team identified these challenges and

1. Performed a complete Audit which helped to identify idle keywords that was exhausting the spend with no actual conversions/SQLs
2. Paused some low-performing campaigns or moved them to other ad groups based on their significance
3. Implemented Multi-touch attribution analysis for brand campaigns to understand holistic performance.
4. Campaign Restructuring based on Seasonality & Volume
5. Gauged Manual vs Automated Bidding strategies
6. Launched Performance Midcampaign to accelerate lead flow

Results

• 56% increase in Pipeline
• 2x increase in leads
• 28% decrease in CPC
• 33% decrease in CPL

Arti Dinesh Prasad, Director - Digital Marketing of Moengage had this to say about working with TripleDart Digital:

PPC Creative of the week

Why is this creative effective?

1. Scalable Use Cases: By mentioning various customer journeys like account opening, loans, and re-KYC, it positions itself as a flexible solution for multiple industries, appealing to a broader audience.

2. Problem-Solution Focus: It directly addresses a key pain point (video KYC drop-offs) and provides a clear solution (Assisted Video KYC), making it highly relevant for its target audience.

3. Concise Messaging: The message is clear and easy to understand, quickly conveying the benefits like compliance with RBI regulations, increasing conversions, and reducing turnaround times without overwhelming the viewer.

4. Trust and Authority: By mentioning accolades like "Best-in-class Regtech solution," the creative builds credibility and establishes authority in the space.

Tip of the week

Companies are sent to an uphill climb when striving to be original with their brand and content. And often, the go-to way to be original is coming up with a State of XXX in 202_ Report. However, there are other ways for you to do great content. Read the full post here .

Webinar Alert!

Topic: Reimagining Content Marketing in the Era of Uncertainty: Navigating AI, Resource Constraints, Performance Pressure, and Never-Ending Demand

Speakers: Dan Baptiste, EVP Skyword? & Noz Urbina, Founder Urbina Consulting

When: Wednesday, September 25 at 1PM ET?

Register here