TripleDart SaaS Trends (Edition - 57)

Highlights for this week

You Don’t Need Robots.txt On Root Domain, Says Google

Google’s Gary Illyes explains that robots.txt files can be hosted on CDNs instead of the root domain, centralizing management and improving flexibility while still complying with web standards. (source)

AI Overviews – How Will They Impact The Industry??

Pedro Dias discusses how AI Overviews are transforming SEO, stressing the need for in-depth content over quick answers. He advises building communities around detailed content, anticipating AI's disruption, and adapting SEO strategies accordingly. (source).

Creatio Raises $200M to Lead the No-Code Enterprise Automation Market

Creatio raised $200 million in a funding round led by Sapphire Ventures, with participation from StepStone Group, Volition Capital, and Horizon Capital. The funds will be used to fuel global expansion, drive innovations in no-code and AI, and expand its partner channel globally.

Forestay Capital Raises $220M for European Enterprise AI and Saas Startups

Forestay Capital, a European VC firm, closed its second fund at $220 million to invest in early-growth enterprise AI and SaaS startups. They focus on high-conviction investments, typically leading with $10-15 million to accelerate growth. (source).

Marketer to follow

Siddhartha Kathpalia is a dynamic professional specializing in SaaS product management and marketing. With a focus on innovative solutions and strategic growth, he offers valuable insights for the SaaS industry.

Why should you follow him?

1. Expertise in SaaS Product Management: Siddhartha provides in-depth knowledge on managing SaaS products, offering strategies to improve product lifecycle and customer satisfaction.

2. Innovative Marketing Techniques: He shares unique and effective marketing strategies tailored for SaaS products, helping businesses achieve better market penetration.

3. Strategic Growth: He focuses on growth strategies that drive business expansion and enhance competitive advantage in the SaaS market.

You can follow him here.

Tweet of this week

This is a fascinating perspective! The "egg theory" perfectly captures how a small human touch can make a big difference. At the end of the day, it's? all about enhancing human capabilities, not replacing them. We believe in this balance too.

Follow the full conversation here.

Case Study

About Pepper Content

Pepper Content is a content marketing platform that helps brands get up to speed with the ever-growing content requirements. Pepper Content is designed primarily for businesses to build their dream content team and manage the requisites accordingly. Pepper Content approached TripleDart about a year ago to manage their Paid Marketing efforts.

Problem

To reduce the CPL while still leveraging qualified leads (SQLs). We had to identify the funnel leaks on the current approach by auditing the campaigns that were live and tweak them accordingly besides adding new ad groups to leverage the desired results.

Strategy

Based on the Problem Statement and the challenges identified, the TripleDart team sketched multiple quick fixes and long-term solutions to achieve the goal of increasing qualified SQLs at minimal ad spend. This includes,?

• Running a thorough SQR on data from the previous two quarters to add negatives

• Optimized the Landing Page for better conversions and added an additional layer of questions to improve lead quality

• Moved the campaigns to automated bidding to better management?

• Keyword insertion was deployed for better CTR in exact match campaigns

• Keywords mapped were further bucketed to exert focus on conversions

• Prioritized Keyword Strategy to bring in high quality leads

• Launched RLSA Campaigns to retarget the leads

Results

100% Increase In Sales Pipeline on a MOM Basis

40% decrease in CPL for SQLs

60% Increase in Impressions Share

2X Increase in the value of Pipeline Built

SaaS Tool We Loved

Monica AI is the Jarvis to my writer-researcher-history nerd alter ego. This tool is a game-changer, and is like having a personal assistant in my browser. It’s got this cool ability to understand the context of the web page you are on, and it can help you understand a topic better without making you switch to Google to learn the meaning of a word you don’t know. Monica can integrate with Gmail, Outlook, and Word.?

Pros:

Time-Saver: Monica AI speeds up my writing tasks significantly. No more staring at a blank screen trying to come up with the perfect words.

Context-Aware: It remembers the context of your conversation or document, so you don't have to repeat yourself. This makes the suggestions more relevant and accurate.

Versatile: Whether it's drafting a quick email, brainstorming blog ideas, or creating social media posts, Monica AI handles it all seamlessly.

Cons:

Learning Curve: It took me a little time to get the hang of all its features. But once I did, it was smooth sailing.

Occasional Hiccups: Sometimes, the AI's suggestions aren't perfect. A quick tweak here and there usually fixes it, though.

Subscription Costs: While there’s a free version, accessing the full range of features requires a subscription. It’s worth it, but it’s something to consider.

If you’re looking to boost your productivity and make writing tasks less of a chore, give Monica AI a spin.

PPC Creative of the week

1. Relatable Visual Metaphor: The use of a sloth to represent slow EDI support is a humorous and effective visual that immediately captures attention and makes the message memorable.

2. Addresses Pain Points Directly: The ad speaks directly to common frustrations experienced by the target audience, such as waiting for map changes and integration issues, making it highly relevant and relatable.

3. Clear Value Proposition and CTA: The ad clearly communicates the benefits of switching to Cleo’s services, emphasizing improved efficiency and reliability, and ends with a strong call to action that encourages immediate consideration.

Tip of the week?

Programmatic SEO is all the rage now since scaling content production with AI has become easier. In this light, Emilia has shared her methodology to scale BOFU content at lesser costs. Check out the full post.

Webinar Alert!

Coach By TripleDart

Topic: Lessons from Driving Massive Value in Programmatic Strategies in B2B Companies

Guest: Mason Yu, Senior Manager, Growth MarketerHire, Ex-SEO Product Advisor, Clickup

Time: July 11, 2024, 2:30PM UTC | 8:00PM IST

Register Here.