TripleDart SaaS Trends (Edition - 55)
TripleDart - B2B SaaS Growth Agency
Finally, a SaaS Acquisition Marketing Agency that Owns Real Growth Numbers
Highlights for this week
Cloud Security Firm Wiz Raises $1B At $12B Valuation
Cloud security startup Wiz locked up the biggest cybersecurity round of the year thus far as it raised $1 billion at a $12 billion valuation (source).?
Meta Alum’s French Startups Omi Snaps 13M EURO for 3D GenAI-Powered Image Creation
The investment round was led by Dawn Capital. The round also saw participation from Founders Future and notable angel investors, including Paul Robson, former International President at Adobe (source).
Microsoft Revamps It’s Advertising Interface?
Microsoft rolled out a new advertising interface including Microsoft’s AI chat assistant, Copilot, integrated into the search bar for enhanced user interaction. This update aligns closely with the latest Google Ads interface, fostering a competitive environment between the two platforms (source).
PayPal Launches Ad Network Using User Purchase Data
PayPal announces new leaders to develop its advertising platform and accelerate consumer product innovation, focusing on targeted ads using user purchase data for enhanced engagement and revenue growth. (source).
Marketer to follow
Heidi Cohen
Heidi Cohen is? a top digital, content, and social media marketing influencer, runs the Actionable Marketing Guide and Riverside Marketing Strategies, helping brands meet audience needs using emerging technologies and actionable tactics.
Why should you follow her?
1. Expert Insights: Heidi Cohen offers practical, actionable marketing advice that can be immediately implemented. Her award-winning Actionable Marketing Guide provides valuable strategies to drive business growth.
2. Emerging Technologies: She keeps you informed about the latest trends in voice, AI, and other evolving technologies, helping you stay ahead of the curve and effectively integrate these innovations into your marketing strategies.
3. Educational Content: As a professor at prestigious institutions like NYU, CUNY, and Rutgers, Heidi has created and taught graduate-level courses in advanced digital marketing, offering deep insights and advanced strategies to enhance your marketing skills.
4. Community Building: Heidi emphasizes the importance of developing consensus and community within organizations. Her strategies not only help in executing effective marketing plans but also foster a collaborative environment, leading to better execution and measurable financial results.
You can follow her here.
Case Study
Overview:
PayU, a leading payment gateway provider, enables more than 5 lakh companies to collect online & offline payments across 150+ payment modes. Their payment gateway offers the highest success rates and ensures a seamless and secure checkout experience. PayU team reached out to TripleDart to help with their Acquisition marketing objectives including Paid and Branding efforts
Challenges:
Prior to the engagement with TripleDart, one of the consistent challenges encountered by the PayU is the inability to scale the conversions through paid marketing campaigns while also reducing the cost per conversion.
The primary challenge was to leverage qualified MQLs while also cutting down on the ad spend. We had to carve out varied strategies that can be implemented with a conservative approach and experiment accordingly to find the sweet spot for PayU
Strategy:
Given the challenges, we were still able to achieve our goal and in fact go above and beyond on the MQLs while reducing the CPC to one-third.?
Results:
7X increase in MQLs
3X decrease in CPC
1.3X increase in conversions
领英推荐
Tweet of this week
Aleyda Solis of SEOFOMO fame and her team tracked over 100,000 keywords to observe the frequency of AI-generated answers, the average length of these overviews, and the number of links included. The study found that longer queries tend to trigger AIOs more, with ten-word queries triggering 19.10% of AIOs. So is “voice search” making a comeback again? Or is it that people are starting to ask very, very, very specific questions on Google? The team also found that the average AI Overview text length has increased when compared to the pre rollout and post rollout of the feature. AI Overviews also feature fewer links. Want to know what more has changed? Read the results of the experiment here.
SaaS Tool We Loved
Obsidian is a slightly tough nut to crack. But once you get into the groove, Oh my God! I am loving it! Obsidian is a powerful note-taking and knowledge management tool designed to help users organize their thoughts and ideas. Obsidian's linked notes feature is a revelation. Imagine having a mind map of all your ideas, concepts, and research seamlessly connected. This has been invaluable for me, especially when working on complex projects or developing content strategies. I can effortlessly navigate between related notes, uncovering connections I hadn't initially considered. It's like having a personal knowledge network at my fingertips!
Pros
- Linked Notes: Facilitates a networked note-taking system, allowing users to easily connect and navigate between related ideas.
- Customization: Offers extensive customization options through plugins and themes to suit individual preferences and workflows.
- Markdown Support: Uses Markdown for easy and efficient formatting, making it accessible for both technical and non-technical users.
- Local Storage: Stores notes locally, providing greater control over data and ensuring privacy and security.
- Community and Plugins: A strong user community contributes a wide range of plugins that extend the functionality of the app.
Cons
- Learning Curve: The array of features and customization options can be overwhelming for new users.
- Mobile Experience: While improving, the mobile app may not be as robust as the desktop version.
- No Cloud Sync: Requires third-party solutions or manual setup for cloud synchronization, which can be cumbersome for some users.
- Cost of Advanced Features: While the core app is free, some advanced features and plugins may require a subscription or one-time purchase.
PPC Creative of the week
This LinkedIn ad creative for Kissflow is effective for several reasons:
1. Clear Value Proposition: The headline and subtext clearly communicate the benefits of using Kissflow, emphasizing the power to streamline workflows, reduce manual hassles, and conquer efficiency challenges. This direct approach ensures the audience understands what Kissflow offers.
2. Engaging Question: The question "Are you still using pen and paper for your manufacturing processes?" immediately engages the viewer by addressing a common pain point in the manufacturing industry. It prompts self-reflection and highlights the outdated nature of manual processes.
3. Visual Appeal: The image of a worker in a high-visibility vest and hard hat holding a laptop visually reinforces the transition from manual to digital processes. It is relevant to the target audience and adds a human element to the ad.
4. Encouraging Transformation: Phrases like "Transform your manufacturing process today" at the bottom add a sense of urgency and motivate the viewer to consider making a change immediately.
Overall, this creative is effective because it combines a strong value proposition, engaging visuals, a clear CTA, and persuasive messaging to address common pain points and encourage action.
Tip of the week?
Leigh McKenzie’s (the Head of SEO at Backlinko) Linkedin post contained some fine examples of content marketing. It nudged us to think beyond the “content marketing = blogging” mindset and we hope it does the same for you too. Read the full post here.
Upcoming Event to follow
DigiMarCon Hawaii
Date: July 18-19
Venue: Honolulu, Hawaii or Online
Register here.