TripleDart SaaS Trends (Edition - 53)

Highlights for this week

Imagino Lands EUR 25M To Expand It’s Revenue-First Data Platform

Imagino, a marketing technology provider headquartered in Paris, has closed EUR 25M in Series A investment. The round was led by Cathay Innovation and joined by henQ. (source).

French Start-Up Cube AI raises $2.5M?

French AI company Cube AI has raised $2.5 million in pre-seed funding to automate back-off tasks in logistics. (source).

White-Label Saas Development

The development and sale of white-label SaaS products are gaining traction. This approach allows businesses to purchase unbranded software, customize it, and resell it under their own brand, offering a cost-effective and rapid market entry strategy (Custify).

Growth of Low-Code/No-Code Platforms

The adoption of low-code/no-code (LCNC) platforms continues to rise, enabling faster development of SaaS tools without requiring extensive coding knowledge. Platforms like Bubble.io and Flutterflow are gaining popularity, allowing non-technical users to create and deploy SaaS offerings quickly and efficiently (Exploding Topics) (Software Development Company).

Marketer to follow

Pooja Sriram

Pooja Sriram is a seasoned marketing professional currently serving as the Associate Director of Content Marketing at Sprinklr. She combines her passion for content creation with strategic acumen to craft impactful content that resonates with audiences worldwide. Pooja is also a dedicated working mother who enjoys sharing her love for writing through digital content and children's books.

Why should you follow her?

Innovative Content Creation: Pooja is known for her innovative approach to content creation. Her work at Sprinklr involves developing unique and impactful content, which can inspire new ideas and strategies for your own content marketing efforts.

Thought Leadership:As an active professional in the marketing industry, Pooja shares her knowledge and experiences through various platforms. Her thought leadership can help you stay updated on the latest trends and best practices in the field of marketing and social media.

Balancing Professional and Personal Life: Pooja's ability to balance a demanding professional role with her personal life, including writing books for young readers, offers a relatable and inspiring example for working parents and professionals striving for a work-life balance.

You can follow her here.

Case Study

How Teamed Leveraged TripleDart’s Acquisition Marketing Strategy to Increase it’s Lead to Opportunity Conversion Rate by 230%

Overview

Teamed is a Global Employment Software that makes onboarding and paying employees abroad fast and easy. The software handles everything related to payroll, compliance, and employee benefits. Teamed has helped over 220 companies build the greatest remote workforce, making it seamless to hire, pay, and manage global remote teams

Challenge

Teamed reached out to TripleDart to scale its performance marketing efforts. Initially, we started with their EMEA campaigns on Google Ads and gradually expanded to paid campaigns on LinkedIn and Bing. Additionally, we worked on LinkedIn Web3 campaigns to build the brand and drive conversions.

TripleDart’s Strategy

At the beginning of the campaigns, the lead-to-opportunity rate was around 10% only. It was challenging to scale as the process involved making several changes across their web pages and form flow.

1. Optimized landing pages, ad copies, and lead forms to amp up the lead-to-opportunity rate.?
2. Modified the hero section content, performed CRO for their pages, and added qualifier questions on the lead form to cut down on junk leads and boost conversions.
3. Restructured the campaigns to reduce junk leads and improve the lead-to-opportunity metrics. We also suggested Teamed to implement a chatbot and exit intent pop-up forms to capture.?
4. Identified the junk leads and negated them across campaigns, including the audience searching for employment. Also, we paused a few non-performing assets to increase the budget on assets delivering quality leads.?
5. While making dedicated efforts toward improving conversion rates, we also worked on building a solid follow-up process which helped us boost the MQL to SQL?

Results:

104% Increase in Impression Share Within the First 2 Months

230% Increase in Lead to Opportunity Rate

92% Increase in Click Share within 3 months

Tweet of this week

Katelyn Bourgoi, known for her “why we buy” newsletter? highlights the significant impact of personalization in marketing. She uses Coca-Cola’s campaign to explore how small acts that trigger dopamine releases fosters positive associations and boost sales.

PPC Creative of the week

Why does this creative work?

1. The message “Building a Company?” directly speaks to the target audience of startups and businesses.?
2. The CTA “Apply Now” is prominently placed and in contrasting color, encouraging immediate action from the viewer.
3. The use of large, bold text and a significant dollar amount in a contrasting color (purple) ensures the key message stands out.

Tip of the week?

Do you agree??

Our pick: A SaaS tool we used and loved (Review)

Persana AI

Persana AI is a sales intelligence platform designed to enhance the productivity and effectiveness of sales teams. It uses artificial intelligence to integrate data from CRM systems and public web sources to identify and prioritize high-potential leads. By analyzing real-time signals such as website visits or funding announcements, Persana AI can generate personalized outreach emails and provide actionable insights to sales teams, helping them capture ripe opportunities more efficiently.

Pros:

1. Enhanced Lead Prioritization: Persana AI combines CRM data with real-time web signals to identify and prioritize leads with the highest conversion potential, ensuring sales teams focus on the most promising prospects.

2. Automated Personalized Outreach: The platform generates personalized emails and notifications based on real-time events, streamlining the outreach process and increasing the chances of engaging potential customers effectively.

3. Improved Conversion Rates: By leveraging sophisticated analytics and instantaneous scoring mechanisms, Persana AI helps optimize marketing budgets and boosts conversion rates, making sales processes more efficient and productive.

Cons:

1. Learning Curve: For users new to AI automation, Persana AI can be overwhelming due to its extensive features and capabilities. It may take some time to fully understand and utilize all its functionalities.

2. Initial Setup Time: Although designed to save time in the long run, the initial setup and configuration of Persana AI require a significant investment of time, which might be challenging for some teams.

3. Primarily Paid Tool: While there is a free trial available, Persana AI is predominantly a paid tool, which might be a barrier for small businesses or startups with limited budgets.

How do Saas companies use this?

SaaS companies use Persana AI to integrate CRM and web data, automate personalized outreach, prioritize high-potential leads, and enhance conversion rates, thereby streamlining sales processes and boosting efficiency

Upcoming Session/Event to follow

Collision

Date: June 17-20, 2024

Venue: Enercare Centre, Toronto

Book Tickets here