TripleDart SaaS Trends (Edition - 51)

Presenting Tripledart's newsletter - the #51th edition! Join us as we explore the thrilling highlights of the week ??

Highlights for this week

Google’s AI Overview Documentation: Key SEO Insights

Google's AI Overview emphasizes SEO strategies that prioritize well-structured, and contextually relevant content for optimal ranking. (source )

Google Rolls Out New ‘Web’ Filter For Search Results

Google's new "Web" filter shows only text-based links, removing images and multimedia elements (source )

Highperformr Raises $3.5M in Seed Round

Highperformr, known for its innovative marketing Saas solution, has raised $3.5M in a seed funding round, led by Venture Highway and Neon, with additional support from DevVC and several angel investors.

Checkfirst Raises $1.5M in Pre-Seed Round

Checkfirst, a Lisbon, based AI-powered workflow tools startup, has raised $1.5 million in pre-seed funding led by early-stage venture firm, Olisipo Way, and Hiero VC, a solo GP firm, and participation from Notion Capital and angel investors from Source Point, Busuu, Swogo, and FaceIT.?

Marketer to follow

April Dunford

April Dunford is an experienced startup executive with expertise in market positioning, having launched 16 products. She has held executive roles in enterprises like IBM and Huawei and start-ups across. She is currently the founder of Ambient Strategy, where she has worked with 200+ startups and Fortune 500 companies.?

Why should you follow here?

1. Expertise in Market Positioning: Gain insights from an experienced startup executive who has successfully launched 16 products and written best-selling books on positioning and sales pitches.

2.? Proven Leadership: April Dunford has held executive roles at successful startups and global companies like IBM, providing a wealth of knowledge in leading and growing businesses.

3. Fundraising and Acquisition Experience: Benefit from advice on fundraising and navigating acquisitions from someone who has been involved on both the buy and sell side and as an angel investor.

4. Valuable Content: Get actionable insights and advice on bringing new offerings to market, expanding markets, and building compelling sales stories.

Follow her here

Case Study

How TripleDart Increased Rezolve.ai’s Organic Traffic by 99% and Leads by 136%

Overview

Rezolve.ai is an innovative player in the IT sector that provides cutting-edge solutions designed to streamline and enhance operations. The business has been in the game since September 2016 and has rapidly become a notable name in the industry. Currently, it’s seeking to expand its digital footprint and improve its market reach.

Challenge

Despite having a strong product and good initial traction, Rezolve.ai faced challenges in increasing organic traffic and converting existing traffic into relevant leads. The client had several non-brand pages that attracted decent traffic. However, they failed to convert visitors into leads.? Rezolve.ai had the right content, but what good is it if it’s not reaching the right people? They needed expert help for SEO optimization and conversion to boost their online presence effectively and generate effective results.

TripleDart’s Strategy

TripleDart Digital devised a multi-faceted approach to address Rezolve.ai 's challenges:?

Content Strategy Overhaul: We focused initially on bottom of the funnel (BOFU) content to capture existing demand, gradually expanding to top of the funnel (TOFU) and middle of the funnel (MOFU) topics to build awareness and nurture potential leads.?

Content Audit and Optimization: ?The team conducted a comprehensive audit to prune irrelevant content and optimize existing pages. This included adjusting meta tags, enhancing internal linking, and refining content to better match user intent.?

Technical SEO Adjustments: ?TripleDart worked on improving site health by conducting technical audits and disavowing spammy backlinks. This ensured the site's credibility and search engine ranking.?

Conversion Rate Optimization (CRO): ?TripleDart worked with Rezolve.ai to make their site more attractive. We introduced dynamic side GIF banners, contextually relevant CTA banners, and exit-intent popup banners to different page themes. A more attractive and exciting website meant greater conversion in leads.??

Results:

• Achieved a 105% increase in clicks from organic search. Before partnering with TripleDart, Rezolve.ai did fairly well in the organic search results. In August, they had around 2460 which increased to 5057 in March.

• Rezolve.ai saw a 136% increase in contact form submissions. They had 19 leads in August, which TripleDart Digital increased to 45 by March. This highlights TripleDart Digital’s success in enhancing lead generation and engagement with the target audience.

Tweet of this week

Wes Kao needs no introduction. In this brilliant tweet, she gives us a quick-and-easy method to get our point across to others without rambling. The advice is especially helpful for people who want to convey important information to top management, but seem unable to hold their interest because they take too long to get to the point. Or worse, the point is buried in the midst of all the explaining as to how they got there.?

Here’s the tweet .

PPC Creative of the week

Why does this creative work?

1. This image conveys, through the highlighted copy “dozen different tools,” how Notion is your one-stop solution for all your project management needs.?
2. It calls out the competitors in a subtle way, and cleverly shows how Notion is better with the visual use of a strikethrough.
3. The copy at the bottom succinctly presents Notion value-prop of doing more with less.

Tip of the week?

Hannah Shamji , a customer researcher, shares her step-by-step process of preparing for more value-packed, insightful customer interviews that help her extract the most useful information for her needs. She talks about why it is not helpful to arrive at an interview with a list of questions to ask. Instead, she shares handy tips to make the conversation more free-flowing, yet structured. Read the full post here .?

Our pick: A SaaS tool we used and loved (Review)

Phrasee

Phrasee is an AI-powered tool designed to optimize brand language across various digital marketing platforms. It uses advanced natural language generation and machine learning algorithms to enhance the effectiveness of marketing copy.

Key Features

- Dynamic Content Generation: Adapts its language model to produce content that resonates specifically with each audience

- Tailored Language Model: Customizes its output to align closely with a brand’s voice, maintaining consistency across all communications

- Content Management: Allows for easy management and orchestration of content strategies across multiple platforms

- Predictive Analytics: Uses data-driven insights to predict the performance of different language styles and optimize accordingly.

Pros

- Enhanced Engagement: By generating human-sounding copy that is tailored to the audience, Phrasee can significantly increase engagement metrics such as open rates and click-through rates.

- Efficiency: Reduces the time and resources needed to create effective copy, as it automates much of the creative process.

- Continuous Learning: The AI model learns from audience feedback and continuously refines its predictions and outputs based on this data.

Cons

- Learning Curve: Users may need time to familiarize themselves with the tool’s features and best practices for optimal use.

- Dependence on Data: The effectiveness of the AI's output heavily depends on the quality and amount of data fed into it, which might limit its use in cases with insufficient data.

Best for

- Marketing Teams: Especially useful for teams focused on email marketing, social media, and other digital channels where engaging copy is crucial.

- Industries: Retail, E-commerce, and Technology sectors may find Phrasee particularly beneficial due to the high volume of customer interactions and the need for personalized communication.

- Verticals: Ideal for consumer-facing businesses that require consistent and impactful brand messaging across various marketing platforms.

Upcoming Session/Event to follow

Atomicon 2024

Date: 18 June 2024

Venue: Newcastle-upon-Tyne- UK/ Virtually

Register here: https://atomic.site/atomicon/