TripleDart SaaS Trends (Edition - 50)

Presenting our most recent newsletter - the #50th edition! Join us as we explore the thrilling highlights of the week ??

Highlights for this week

Google Notes on Search Won’t Necessarily Go Away in May

Google's Notes on Search, initially set to end in May 2024, could be extended, integrated further, or discontinued based on ongoing evaluations. (source).

Google Drops Video Carousel Markup

Video carousel markup, which was part of Google’s structured data features for enhancing video visibility has been discontinued. (source).

Google Ads Reminds Advertisers Some Ad Customizers Will Go Away on May 31st

Google Ads has announced that ad customizers for text ads, expanded text ads, and dynamic search ads will cease functioning after May 31. (source).

UserHub Raises $3.2M in Pre-Seed Funding Round

UserHub, a user-based billing platform tailored for B2B SaaS, has closed a $3.2M pre-seed funding led by Berlin- based VC, 468 Capital. (source).

TheyDo Snaps $34M funding to Transform Customer Journey Management

TheyDo, an Amsterdam based, leading journey management platform, has secured an additional $34 million in funding led by Blossom Capital. (source)

Marketer to follow

Devin Reed

Devin Reed is one of the most recognizable marketers on LinkedIn, having led Gong’s content marketing initiatives as it scaled into one of the leading SaaS Companies in the world. He is known for his strategic approach to content that drives growth and engagement.?

Why should you follow him?

• B2B Marketing Expertise: Devin Reed brings him with a wealth of experience, having worked with some of the leading Saas brands? directly or in advisory and has helped them scale into billion dollar enterprises.?
• Cross-Platform Expertise: He effectively uses various platforms, such as LinkedIn and other social media, to teach about maximizing content reach and engagement. This makes his strategies and insights versatile and adaptable across different channels.
• Valuable Content Resources: Through his newsletter “The Reeder” and video course on Content strategy, Devin Reed offers insights and strategies for creating memorable content that can help you and your organization organically build your online presence.
• Community Engagement: He actively engages with his followers and community, providing a two-way communication channel where you can ask questions and get personalized advice, which enhances the learning and interactive experience.

Follow Devin Reed here.

Case Study of the Week.

How TripleDart’s Product Led-SEO Helped Strac Boost Traffic by 100%

Overview

Aatish Mandelecha, with 11+ years at Amazon focusing on payment infrastructure and security, co-founded Strac. Their data loss prevention (DLP) solution combats personal data theft by redacting sensitive information for secure, compliant processing. Amidst increasing cyber threats, Strac provides businesses with a robust defense. Leveraging Mandelecha's expertise, it ensures proper handling of Personally Identifiable Information (PII), mitigating the risks of breaches. Strac's advanced DLP not only enhances security but also fosters trust among stakeholders. In today's data-centric world, Strac stands as a crucial ally, offering peace of mind to organizations grappling with the complexities of data protection and compliance.

Challenge

Strac’s DLP is a young Turk in the cybersecurity space. It competes with other strong competitors such as Nightfall, Metomic, and so on. To crack the organic marketing code, Strac needed a reliable marketing partner. So, Strac approached TripleDart to increase traffic, conversions and create brand awareness in the DLP market. Please note that Strac is still active with us and it’s only been 9 months since we started building their organic growth program with content and SEO.

Strategy

• TripleDart employed a product-led SEO approach, targeting high-intent keywords regardless of volume or difficulty.
• Focused on appearing on Google's SERPs alongside larger competitors.
• Increased website traffic by over 60% in 8 months, leading to month-on-month conversion growth.
• Published 10 high-quality, SEO-optimized articles monthly.
• Revamped design and content to enhance user experience.
• Created new landing pages for integrations.
• Conducted comprehensive SEO activities including tech SEO, on-page, and off-page optimization.
• Developed a product-led keyword strategy based on Strac's features and audience pain points.
• Scaled understanding of the product and industry to create increasingly product-led content strategies.
• Targeted keywords related to DLP solutions for cloud, endpoints, and email, such as Slack DLP, Zendesk DLP, Jira DLP, Gmail DLP.
• Leveraged insights from sales calls to uncover new high-intent keyword opportunities.

Outcomes:

Strac saw a 50% increase in traffic and a total of 60 conversions between Nov 2023 to Mar 2024.

Tweet of this week

Ashley, a freelance writer for SaaS, ecommerce, and marketing, reiterates the importance of having a brief while writing marketing content. Read the full thread here.?

PPC Creative of the week

Why does this creative work?

• The image uses humor to grab the viewer’s attention. The absurdity of sending messages via pigeons in the technological age is scroll-stopping.
• The caption provides a clear solution to the problem: the product helps users get accurate mobile phone data to reach prospects.

Tip of the week?

Diandra Escobar shares a detailed framework on how to build a customer journey. Read the full post here.

Our pick: A SaaS tool we used and loved (Review)

Copy.ai

Overview

Copy.ai is an AI-powered copywriting tool designed to assist businesses and individuals in generating high-quality content efficiently. It employs natural language processing (NLP) and machine learning algorithms to produce various types of content, from marketing copy to creative writing prompts. Here's an overview of its key features, pros, cons, pricing, and best use cases.

Key Features

1. AI-Powered Copy Generation: Copy.ai uses advanced algorithms to generate various types of content, including ad copy, product descriptions, blog posts, and more.

2. Multiple Content Types: It offers templates for different content types, such as social media posts, email subject lines, landing page copy, and even code snippets.

3. Customization Options: Users can customize generated content by specifying tone, style, and desired word count to better match their brand voice and messaging.

4. Content Optimization: The platform provides suggestions for improving generated content based on user feedback, helping to refine and enhance the quality of output.

5. Integration: Copy.ai integrates with popular platforms like Shopify, WordPress, and social media channels, streamlining the process of deploying generated content.

Pros

• Time Efficiency: Copy.ai accelerates the content creation process, allowing users to generate high-quality copy in minutes, saving time and resources.??
• Consistency: It helps maintain consistency in brand messaging by generating content that aligns with predefined tone and style guidelines.
• Versatility: The tool caters to various content needs, from marketing campaigns to creative writing projects, making it suitable for diverse industries and purposes.??
• Ease of Use: With its user-friendly interface and intuitive design, Copy.ai is accessible to users with varying levels of technical expertise.??
• Continuous Improvement: Regular updates and improvements based on user feedback ensure that the platform evolves to meet changing user needs and industry trends.

Cons

• Limitations of AI: While Copy.ai can generate high-quality content, it may sometimes produce outputs that require additional editing or refinement to fully meet user expectations.??
• Dependency on Templates: Users may find themselves constrained by the available templates, especially for niche or specialized content requirements.
• Subscription Cost: The subscription pricing model might be a deterrent for individual users or small businesses with limited budgets, especially for those who require frequent usage.

Pricing

Copy.ai offers three plans:

• Free: 1 seat; 2000 words in chat; 200 bonus credits
• Pro: 5 seats; unlimited words in chat; 500 workflow credits per month
• Team: 20 seats; unlimited words in chat; 3K workflow credits per month

Best for

Copy.ai is ideal for:

• Digital Marketers: Streamlining the process of creating compelling ad copy, email campaigns, and social media posts.??
• Content Creators: Generating engaging blog post ideas, headlines, and content outlines to fuel creative projects.??
• E-commerce Businesses: Crafting product descriptions, sales copy, and promotional material to drive conversions and boost sales.

Upcoming Session/Event to follow

1. The Global Virtual MarTech Summit.?

Date and Time: 21 May 2024, 10:00 - 14:00 (GMT)

Location: Virtual.

Register here.