TripleDart SaaS Trends (Edition-43)

Presenting our most recent newsletter - the #43th edition! Join us as we explore the thrilling highlights of the week ??

Highlights for this week ??

Google Removing Crawl Rate Limiter Tool From Search Console

Google announced that it is sunsetting the search console crawl rate limiter tool, scheduled to be removed on January 8, 2024, citing improvements to crawling that has essentially made it unnecessary. (Source)

New in structured data: discussion forum and profile page markup

Google announced support for new structured data markup for forums and profiles. The markup will help identify creator info and forum content in search results. Google launched new Search Console reports to monitor the new markup (Source)

Google To Curb Microtargeting In Consumer Finance Ads

Google will limit personalized ads for consumer finance products starting February 2024. The policy change aims to protect user privacy and prevent discrimination. Advertisers must review targeting settings to comply with the new rules. (Source)

CapitalOS Secures $39 Million in Funding

CapitalOS, a San Francisco, CA-based fintech company, has secured $39 million in equity funding and debt financing.? (Source)

Alepha Alpha Raises $500 Million in Series B

Aleph Alpha, a Germany-based AI startup that specializes in researching, developing, and implementing AI-based technologies for both public and private sectors, raised $500 million in Series B funding. (Source)

Marketer to follow ??

Ross Simmonds

Ross Simmonds is a prominent figure in the SaaS marketing realm, known for his insightful contributions. As the founder of Foundation Marketing, he has proven expertise in content strategy, digital marketing, and entrepreneurship. Ross is recognized for his ability to translate complex marketing concepts into actionable insights for businesses.

Why? should we follow him ?

Content Strategy Expertise: Ross Simmonds is a seasoned content strategist, providing in-depth knowledge on creating compelling content that resonates with target audiences.

Innovative Marketing Insights: Following Ross ensures access to cutting-edge marketing insights, helping you stay ahead in the dynamic SaaS landscape and implement innovative strategies.

Entrepreneurial Wisdom: With a successful entrepreneurial journey, Ross shares practical business advice, offering valuable lessons and strategies for navigating challenges.

Thought Leadership: Ross is recognized as a thought leader in digital marketing, making his profile a go-to source for the latest trends, best practices, and industry thought pieces.

Community Engagement: Engaging with Ross means becoming part of a vibrant community interested in marketing, entrepreneurship, and technology, fostering networking and collaborative opportunities.

Follow him here?

A Cool Case Study of this Week ??

Fincent increased their revenue by 140% with a staggering ROAS of 168%

Fincent is a new-age finance firm that brings neo-banking in the form of SaaS. An SMB focussed financial hub powered by AI to bring all the budgeting functions for your business into a single platform. Fincent partnered with TripleDart to build their paid efforts from scratch to improve visibility and pipeline value.?

‘TripleDart’ looked good on ‘Fincent’! - Almost 90% of the Fincent’s traffic flows via the paid marketing efforts roped by TripleDart. Let’s get into the details, the experts at TripleDart were well aware that building a paid marketing engine from scratch comes with a vicious experimentation and optimization cycle. Given their ‘been there done that’ attitude, our campaign managers were able to adapt quickly and freeze the calendars of Fincent’s sales team in less than 2 months of the partnership. Within one quarter, we were able to generate a 140% increase in revenue from the ad spend. Three quarters down, we were already chasing a revenue of 170% at a staggering ROAS of 168%.

Problem

Bookkeeping and accounting was a thick forest with several other market players, navigating through this was chaotic

Comprehensive competitor analysis to ensure that ‘Fincent’ was omnipresent

To identify the right channels, carve out the strategy besides gathering insights on messaging

Challenges

• Starting the paid efforts from scratch with no historic data was a well-known hassle.
• Building brand presence and credibility afresh was taxing.
• Identifying factors that distinguish Fincent from the market players was high-priority.

Strategy?we followed :

We kick started with market research and identified Google and Facebook as the prominent channels to reach Fincent’s ICP. For both Google ads and Facebook ads, we started targeting the audience from three categories:

• Major players in the finance market?
• Bookkeeping softwares?
• SME owners looking to automate their accounting efforts.

For Google ads, service competitor keywords around bookkeeping seemed to perform well. Hence, we decided to add more focus here which resulted in 2x traction in less than a month

Surprisingly for Fincent both Facebook and Google were performing equally well, thanks to the in depth market research performed by the TripleDart team.

We then experimented with the creatives to surpass traction and scale the pipeline value.

• Detached from traditional creatives and iterated with relatable meme content?
• Screenshots showcasing finance status quo?
• Highlight benefits of bookkeeping services [‘Close books by 11th of every month’, ‘24X7 dedicated support’]
• Difference in pricing from market competitors?
• USP of Fincent?
• Highlighting repercussions of bookkeeping back-logs

We observed the best performing themes from the above-mentioned creatives and doubled down on them.?

Experimented with lead-gen forms and landing pages resulting in a solid ToFu pipeline and increased the confidence score on BoFu accounts.

Tweet of this week ??

Dan Kulkov, co-founder of MakerBox, shares 19 insightful marketing tips in this tweet thread. Check out the full thread here.?

PPC Creative of the week ??

Why does this creative work?

• The image is an apt visual translation of the major feature of the product.?
• The core benefit of the product is conveyed through the pithy tagline - When you turn marketing data into dollars.

Tip of the week???

Peep Laja, CEO of Wynter, shares his thoughts on what information you need to have before you begin marketing your product or service. While he does push Wynter quite a bit, some of the comments in this post are eye-opening, so read them here.

Our pick: A SaaS tool we used and loved (Review) ??

Cloudpress

What is Cloudpress?

Cloudpress is a software tool designed to streamline and automate content creation processes, particularly for digital and web-based platforms. It harnesses the power of advanced technology to assist users in generating, managing, and distributing content more efficiently and effectively. This tool is particularly useful for organizations looking to enhance their digital presence through consistent, high-quality content.

Top Features

1. Automated Content Generation: Cloudpress uses AI and machine learning algorithms to automatically generate content, reducing the time and effort required for content creation.

2. Integration Capabilities: It offers seamless integration with various content management systems (CMS) and digital platforms, making it versatile for different use cases.

3. Customization and Control: Users have significant control over the output, allowing customization to align with brand voice and content strategies.

4. Analytics and Insights: Cloudpress provides analytics tools to track the performance of content, offering insights for optimization and improvement.

5. Collaboration Tools: It includes features for team collaboration, enabling multiple users to work on content projects simultaneously.

Pros

Efficiency: Significantly reduces the time and effort needed for content creation.

Consistency: Maintains a consistent tone and style across all content.

Scalability: Suitable for businesses of all sizes, scalable as per content needs.

User-Friendly: Intuitive interface that is easy to navigate even for non-technical users.

Cons

Limited Creativity: Automated content may lack the creative nuances that human writers can offer.

Dependency on Technology: Over-reliance on the tool might limit the development of in-house content creation skills.

Potential for Generic Content: There is a risk of generating content that may not stand out in a crowded digital space.

How can SaaS Teams Use Cloudpress?

1. Content Marketing: SaaS teams can use Cloudpress to generate regular blog posts, articles, and other forms of content to engage their audience.

2. Product Descriptions: It can assist in creating detailed and attractive product descriptions for SaaS offerings.

3. Social Media Management: The tool can be used to create and schedule social media posts, helping maintain an active online presence.

4. Email Campaigns: Cloudpress can automate the creation of email content for marketing campaigns, newsletters, and customer communication.

5. SEO Optimization: It can help in generating SEO-friendly content, which is crucial for SaaS companies looking to improve their online visibility.

Cloudpress presents a valuable tool for SaaS teams, helping them manage their content needs more efficiently while maintaining quality and consistency.

Upcoming Sessions/Events to follow????

1. Case Study: 3 Founder Power Moves to Generate Piles of SaaS Profits Reviews

Location : Virtual? ? Date: Dec 14, 2023 ? Register here