TripleDart SaaS Trends (Edition-34)

Introducing our latest newsletter - the?#34th?edition! Let's dive into the exciting highlights for this week ??

Highlights for this week ??

Google Site names now work for all languages?

Google now supports Site names across all languages after launching it initially for English, French, German, and Japanese languages only. Google wrote, “Today, we’re happy to announce that site names are now available in all languages where Google Search is available, on both mobile and desktop. (Source)

Microsoft Introduces Audience Features In Advertising Editor & More?

Audience targeting is now available in Microsoft Advertising Editor globally. Microsoft released auto-generated assets for responsive search ads. New logo extensions allow adding logos to text ads. (Source)

Google adds URL Contains targeting functionality to Performance Max

Google has launched the URL Contains targeting functionality on Performance Max.The feature, which is also available on Dynamic Search ads (DSA), enables you to manually specify which URL to show your PMax ads to. (Source)

Imbue Raises $200 Million in Series B

Imbue, a San Francisco, CA-based AI research lab formerly known as Generally Intelligent, raised $200 million in a Series B funding round, valuing the company at over $1 billion. (Source)

Contentsquare Raises $600 Million in Series F

Contentsquare, a New York-based global leader in digital experience analytics, announced today that it has closed a $600 million growth investment round, including $400 million in Series F equity and $200 million in debt financing, bringing total funding to $1.4 billion. (Source)

Marketer to follow ??

Brian Balfour

Brian Balfour is a recognized authority in growth marketing and SaaS strategies. He's known for his data-driven approach to user acquisition, retention, and scaling businesses in the digital landscape.

Why should we follow him ?

Growth Expertise: Brian is a renowned expert in growth marketing, offering valuable insights on how to drive sustainable growth for businesses.

Data-Backed Strategies: His advice is rooted in data and analytics, providing actionable and evidence-based recommendations.

Proven Success: Brian has a track record of helping companies achieve substantial growth, making his insights particularly valuable for aspiring and established businesses.

Continuous Learning: He is dedicated to staying updated with the latest marketing trends, ensuring his followers receive up-to-date and innovative strategies for success.

Follow him here?

A Cool Case Study of this Week ??

Mind The Graph

Mind the Graph is a dynamic software-as-a-service (SaaS) company specializing in scientific illustration software. Their innovative platform empowers researchers, scientists, and educators to create visually captivating scientific visuals effortlessly. With a focus on user-friendly design and powerful features, Mind the Graph revolutionizes how complex scientific concepts are communicated visually.

How did they rapidly boost their website traffic in a short timeframe?

SEO Strategy

1. Targeted Keyword Research

Identifying Existing Keywords: They began with a comprehensive technical SEO audit. Keywords and phrases existing on the website were extracted. Relevant keywords and contextually related terms were identified based on the website's current rankings.

Identifying Short and Long-Tail Keywords: SEO tools were employed to find keywords for different audience segments. Criteria included general search terms, user challenges, and the diverse uses of the platform.

Identifying Keywords for Content: This phase ran alongside content marketing. Keywords were meticulously selected for each piece of content.

2. Technical SEO & Website Restructuring

Unnecessary Scripts: Superfluous scripts hindering web crawlers and site speed were promptly removed.

Subdomain Migration: Critical web pages were migrated from subdomains to the primary domain for a cohesive web presence.

Duplicate Content: Technical glitches causing multiple indexed versions of certain pages were resolved with 301 redirects.

Index Saturation: Pages obstructing indexing were addressed using no-follow and no-index commands.

User Spam: Irrelevant user-generated content and links were eliminated, and preventative measures were implemented.

Low-Quality Backlinks: Inessential backlinks from low-quality sources were disavowed.

3. Effective Content Strategy:

Updating Existing Content: Thin content pages were expanded into detailed, keyword-optimized articles.

Creating Blog Content: Unique content was crafted for diverse audience segments, enhancing keyword targeting and topical authority.

Guest Blogging: Collaboration with authoritative websites bolstered Mind the Graph's thought leadership.

4. Building Backlinks:

Establishing Thought Leadership: Guest blogging and contributions to authoritative sites solidified Mind the Graph's industry authority.

Promoting Content: Strategic promotion of blog content and landing pages generated quality backlinks.

Developing Authority: Anchor texts were employed to build topical authority for high-volume keywords.

Results:

400% Higher Organic Traffic: Within months, organic traffic surged by 400%, with two significant upswings.

100% Rise in Referring Domains: Referring domains doubled from 430 to 880.

420% Rise in Referring Pages: Referring pages saw an impressive 420% increase.

42.59% Rise in Ranking Keywords: The website's ranking keywords increased by almost 43%.

Tweet of this week ??

Tim Soulo, CMO of Ahrefs, needs no introduction. In this week’s newsletter, we wanted to revisit a classic tweet thread that he had shared in 2021 about the ROI of Content Marketing. Timeless content marketing lessons here–don’t forget to read it.

Full thread here.?

PPC Creative of the week ??

Why is this creative good?

• The creative goes for the jugular by explaining–in 6 words, no less–how the product can help users.
• The caption is headed by a FOMO-inducing statement that compels users to read more.

Tip of the week???

Mary Keough is Head of Marketing at Map My Customers, a field sales automation platform designed to enhance the productivity of field sales and service teams. It allows these teams to visualize, plan, and manage their territories and customer relationships using map-based tools.?

She recently shared a post on LinkedIn explaining how marketing leaders can respond to the C-suite when asked why a certain marketing initiative wasn’t “working.”

To read her advice, check out the full post here.?

Our pick: A SaaS tool we used and loved (Review) ??

Contentful

What is Contentful?

Contentful is a headless content management system (CMS) that allows developers and content creators to manage and deliver content across various platforms and devices.?

Unlike traditional CMSs, which tightly couple content with a specific presentation layer, Contentful focuses purely on the content, allowing developers to design the presentation layer independently, making it particularly suitable for omnichannel experiences.

Features

1. Headless Architecture: Contentful uses an API-first approach, allowing content to be fetched and displayed on any platform or device.

2. Content Modeling: Offers a customizable content model where users can define their content types, relationships, and other attributes.

3. Editor Interface: Provides a user-friendly interface for non-technical users to manage and update content easily.

4. Localization and Internationalization: Supports multilingual content and offers features to manage and deliver content in multiple languages.?

5. Webhooks and Extensions: Can integrate with other platforms, tools, and services via webhooks, making it adaptable to various workflows.?

6. Rich Media Management: Manages images, videos, and other media assets with capabilities like automatic image resizing.

7. SDKs and Libraries: Offers SDKs for popular programming languages, enabling smoother integrations and development.

Pros

1. Flexibility: Being headless, it provides developers with the flexibility to choose their tech stack and design for any platform or device.

2. Scalability: Built on a cloud infrastructure, it scales automatically to handle large volumes of traffic.

3. Omnichannel: Suitable for delivering content to websites, apps, AR/VR platforms, kiosks, and more.?

4. Frequent Updates: The platform frequently rolls out updates, ensuring users have access to the latest features and improvements.

5. Integration: Easy integration with other tools and platforms due to its API-centric model.

Cons

1. Learning Curve: While Contentful is powerful, there might be an initial learning curve, especially for those accustomed to traditional CMS platforms.

2. Cost: For large organizations or those with extensive content needs, costs can escalate as it's based on API calls, content entries, and users.

3. Dependency on Developers: For more intricate customizations or integrations, non-technical users might need developer assistance.

Final Verdict

We find Contentful an excellent platform to design the website for our clients and plan how customers will interact with the products and services of the client. It is intuitive and allows you to see a preview of what the final website will look like through a test view.?

As a G2 review says, “The Rest-based integration into your frontend works well and the SDKs which are provided make it even easier with the integration. Even users which haven't used a CMS before were really easy to onboard and it was easy to integrate also with customized previews.”

Thus, Contentful’s flexibility, scalability, and developer-friendly features make it a compelling choice for businesses transitioning to a digital-first approach.?

Upcoming Sessions/Events to follow????

1. Search Central Live is coming to India

Bengaluru on September 22, 2023, at Shangri-La Bengaluru

New Delhi on September 25, 2023, at Le Meridien New Delhi

Register here

2. B2B Rocks 2023 Reviews

Loc: Paris, France. Date: Sep 19,2023. Register here.