TripleDart SaaS Trends (Edition-31)

Introducing our latest newsletter - the?#31th?edition! Let's dive into the exciting highlights for this week ??

Highlights for this week ??

Google Analytics 4 Rolls Out New User Data Export To BigQuery (Source)

Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, predictive metrics, and last active timestamps. Exporting user data enables better analysis, coordination, and personalization.

Google Courts Small Advertisers With Premium Support Pilot (Source)

Google launches paid customer service pilot for small ads clients. The goal is to provide high-touch support historically reserved for the largest advertisers. Part of a long-term effort to improve customer experience and support for all ad sizes.

Google Demand Gen campaigns beta opens, will soon replace Discovery ads (Source)

Google Ads will roll out the AI-powered Demand Gen campaigns to all advertisers in October. Historical data will carry over.

Mercanis Raises $10 Million in Seed Round (Source)

Mercanis, a Berlin, Germany-based provider of procurement software solutions, raised $10 million in a seed funding round led by Singals.VC, DI Technology, and Speedinvest.

Telexistence Raises $170 Million in Series B (Source)

Telexistence, a Tokyo, Japan-based robotics startup, has raised $170 million in a Series B funding round led by SoftBank.

Marketer to follow ??

Purna Virji

Purna Virji is a renowned content strategist and holds the position of Principal Consultant for Content Solutions at LinkedIn. Residing in Philadelphia, Pennsylvania, her past experiences include spearheading global educational and thought leadership initiatives for Microsoft. Additionally, she's a celebrated former journalist.?

Frequently delivering international keynotes, her insights have been spotlighted in notable media outlets such as The Drum, TNW, Marketing Land, and Adweek. Accolades to her name include being labeled an Adweek Young Influential, the US Search Awards' Search Personality of the Year, and the world's top PPC Expert by PPC Hero.

In 2023, she earned a spot on the Marquis Who’s Who list.?

"High-Impact Content Marketing" marks her debut as an author.

Why Should You Follow Her?

Industry Recognition: Purna was named by Adweek on their 2018 Young Influentials list, and her works have been acclaimed by several reputed platforms and journals.??

Expertise in AI and Marketing: With the world shifting towards AI-driven solutions, Purna offers valuable insights into how AI can be effectively leveraged in marketing strategies.

Engaging Speaker: Purna has spoken at numerous conferences worldwide. Her ability to break down complex topics and present them in an engaging manner makes her sessions a must-attend.

Diverse Perspectives: Purna’s multicultural background allows her to approach marketing strategies from varied angles, ensuring more holistic and inclusive solutions.

Advocate for Women in Tech: Beyond her marketing prowess, Purna is a strong voice advocating for more representation of women in technology and leadership roles. Following her means not just absorbing marketing knowledge but also embracing a progressive mindset.

Educational Content: Purna consistently shares actionable insights, case studies, and tutorials, ensuring her followers are always equipped with the latest strategies and tools.

Genuine Engagement: Unlike some influencers who may remain distant, Purna is known for genuinely engaging with her community, addressing questions, and providing clarity, which is invaluable for those looking to grow in the field.

In conclusion, Purna Virji stands as a beacon in the dynamic world of digital marketing. Her expertise, especially at the nexus of AI and marketing, offers a forward-looking perspective that professionals and enthusiasts can greatly benefit from.?

Following Purna doesn't just mean staying updated with the latest in digital marketing, but also becoming a part of a community that values knowledge-sharing, inclusivity, and genuine growth.

Follow Purna here

A Cool Case Study of this Week ??

Drift - Building a Multi-Million Dollar Brand through Content Marketing

We delve into how Drift used content marketing as a key strategy to build a multi-million dollar brand. Despite entering a competitive industry of website chat, Drift managed to stand out by focusing on brand building and creating superior content.

What strategy did they follow?

• Targeting four specific audiences: marketers, salespeople, product managers, and entrepreneurs.
• Featuring other companies in their content, opening their content to other audiences.
• Following SEO best practices, such as structuring URLs effectively and writing well-crafted meta-descriptions.
• Mixing content types, using images, videos, and audio clips to break up text
• Using a high number of backlinks

Tagline

Revolutionizing Website Chat with Superior Content Marketing

They believe in creating ‘six-star content’. This commitment to quality is reflected in a quote from their website: “At Drift, we aim to create better content than anyone else. We focus on helping our audience and providing value. Let’s connect and see how we can help you! – David Cancel, Founder”

Outreach

Drift aimed to:

• Reach out to different types of target audiences through different posts
• Stand out in the crowd with content that is better than anyone else’s
• Feature other companies and leverage backlinks to drive organic traffic to their website and attract a wider audience
• Use a mix of content types, including blog posts of various categories and podcasts, to guide the audience through their marketing funnel.

Takeaways

• Focusing on specific audiences can help tailor content and make it more relevant and engaging.
• A strategic approach in content creation can drive organic traffic, improve visibility and attract viewers
• SEO practices can significantly improve search engine rankings.

Tweet of this week ??

Peep Laja is a recognized authority in the realm of conversion optimization, dedicated to helping businesses transform website traffic into tangible results.?

As the founder of CXL (ConversionXL), one of the most reputable sources of conversion optimization expertise, Laja has provided countless professionals with insights, courses, and resources to enhance their digital performance.?

His emphasis on data-driven strategies, rigorous testing, and continual learning sets him apart in the digital marketing arena. Laja's contributions to the industry have reshaped the way many perceive online conversions, emphasizing quality, precision, and informed decision-making.

In this tweet, he talks about the lessons he has learned over 14 years from building 4 businesses. You can read the full tweet here.?

PPC Creative of the week ??

Why is this creative noteworthy?

• The image of a scale representing growth immediately highlights to the reader the main use case of the product.
• The top 3 benefits to the user are clearly presented up front in the copy.
• The colors of the creative are chosen intelligently to draw the eye to the main message.

Tip of the week???

Erica Schneider, Head of Content at Grizzle, a B2B marketing agency, provides 7 power-packed tips to make your writing clearer and more engaging.?

Read the full post here.?

Our pick: A SaaS tool we used and loved (Review) ??

MarketMuse

MarketMuse is a leading AI-powered content research, optimization, and strategy platform. It's designed to help content creators, digital marketers, and SEO professionals improve their content's quality, relevance, and performance.?

By analyzing top-ranking content across the web, MarketMuse can provide actionable insights that allow businesses to create content that not only resonates with their target audience but also performs well in search engine rankings.

Features:

1. Content Optimization: MarketMuse examines your content and compares it to top-ranking articles on similar topics. It then provides actionable recommendations on how to improve your content, from keyword usage to structural changes.

2. Content Research: This feature helps users to identify gaps in their content by suggesting relevant topics, questions, and focus areas that the target audience may be interested in.

3. Competitive Analysis: Understand how your content stacks up against competitors in terms of quality, depth, and relevance. This helps in refining content strategies and improving overall positioning in the marketplace.

4. Keyword Analysis: Beyond just identifying keywords, MarketMuse analyzes the intent behind them. This ensures that content aligns with what users are actually looking for when they type in a specific search query.

5. Content Briefs: For those planning new content, MarketMuse can generate detailed content briefs. These briefs guide writers with recommended topics, subtopics, questions to address, and even the desired word count to ensure optimal performance.

6. Quality Score: An algorithmic assessment of the content’s quality and depth. It gives content creators a benchmark to understand how well they've covered a topic in comparison to the best articles available on the web.

7. Content Inventory: With this feature, users can get a holistic view of their entire content repository. This allows for easier identification of outdated or underperforming articles that might need updating or repurposing.

8. First Draft: For those in need of content creation, MarketMuse's First Draft feature provides a machine-generated draft of content based on the recommended content brief.

9. Integration with Content Management Systems (CMS): MarketMuse can be integrated with popular CMS platforms, allowing for seamless optimization and research processes directly from where content is managed.

By leveraging these features, MarketMuse ensures that businesses can strategize and create content that is of high quality, addresses user intent, and is well-optimized for search engines.

Pros:

1. Data-Driven Insights: MarketMuse uses AI to analyze vast amounts of content across the web, providing users with evidence-based recommendations rather than just gut feelings or manual evaluations.

2. Comprehensive Content Strategy: From researching topics to optimizing existing content and providing briefs for new content, MarketMuse covers various aspects of content strategy.

3. Saves Time: The automated content analysis and recommendation system can significantly reduce the time spent on manual research, especially for large websites or complex topics.

4. User-Friendly Interface: The platform is designed to be intuitive, even for those who may not have a deep understanding of SEO or content marketing.

5. Integration Capabilities: Its ability to integrate with popular CMS platforms makes it a seamless addition to many content creation workflows.

Cons:

1. Cost: For small businesses or individual bloggers, MarketMuse might be on the pricier side, especially when compared to simpler keyword research tools.

2. Over-reliance on AI: While AI-driven insights can be invaluable, there's still a need for human judgment. The AI might not always capture the nuance or latest trends that human expertise can provide.

3. Learning Curve: Despite its user-friendly design, there is a learning curve associated with understanding all of its features and making the most of the platform.

4. Limitations on Queries: Depending on the plan purchased, there might be a cap on the number of queries or analyzes a user can perform in a given month.

Final Verdict:

While it may be an investment, for medium to large businesses or serious content creators, the return on investment in terms of time saved and content performance could be well worth it.?

However, those on a tight budget or with simpler needs might want to weigh its benefits against its costs.

Upcoming Sessions/Events to follow????

1. SaaStr Annual:

Dates: September 6th – 8th, 2023

Location: San Mateo County Events Center, San Francisco Bay Area, USA. -? Register here