TripleDart SaaS Trends (Edition-28)

We're Super excited to present you the?#28th?edition of our newsletter. Let's start with the highlights for this week ??

Highlights for this week ??

Protect AI Closes $35 Million in Series A (Source)

Protect AI, a Seattle, WA-based artificial intelligence (AI) and machine learning (ML) security company, closed a $35 million in Series A funding. The round was led by Evolution Equity Partners, with participation from Salesforce Ventures and existing investors Acrew Capital, boldstart ventures, Knollwood Capital, and Pelion Ventures.?

OpenAI, Google, Microsoft, and Anthropic Form AI Safety Forum (Source)

Big Tech companies have formed the Frontier Model Forum to ensure safe and responsible development of frontier AI models. The Forum will focus on identifying best practices, advancing AI safety research, and facilitating information sharing among companies and governments.

Google’s AI Innovations Drive Search & Ad Performance: Q2 2023 Insights (Source)

Search Generative Experience in beta is getting positive user feedback. Nearly 80% of advertisers use AI-powered ads; more innovations coming. Alphabet sees significant potential to enhance search and ads with advancing AI.

Google Encourages Performance Max Upgrade For DSA And GDA (Source)

Google announced voluntary upgrades to Performance Max for for Dynamic Search (DSA) and Google Display (GDA) advertisers. Advertisers that upgrade to Performance Max could see a 15% - 20% increase in conversions. Google advises using its self-upgrade tools and following best practices to ensure correctly set-up Performance Max campaigns.

Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics (Source)

Google Analytics 4 adds 30 new ecommerce dimensions and metrics. New dimensions provide more granular product data. Metrics include new ecommerce calculations.

Akooda Raises $11 Million in Seed Round (Source)

Akooda, a Boston, MA-based company that has developed an operations intelligence platform, raised $11 million in seed funding from NFX, Atlassian Ventures, Village Global, Founder Collective, and others.

Marketer to follow ??

Casey Hill

Casey Hill is a SaaS marketing specialist and co-founder of Bonjoro, with a focus on growth strategies and user acquisition. Through his expertise, he shares valuable insights and actionable advice for SaaS businesses seeking to improve their marketing efforts

Why should we follow him ?

Expertise: Casey Hill may have valuable expertise and experience in SaaS marketing, which they share through their content. Following them could provide you with insights and strategies to improve your own SaaS marketing efforts.

Actionable Advice: Influencers like Casey often share actionable advice, tips, and best practices that you can implement in your marketing campaigns or overall business strategy.

Industry Updates: By following Casey Hill, you may stay informed about the latest trends, developments, and changes in the SaaS marketing landscape, helping you keep your strategies up-to-date.

Case Studies: Many influencers, including Casey, may showcase successful SaaS marketing case studies that you can learn from and apply to your own business.

Community Engagement: Following an influencer can provide access to a community of like-minded individuals interested in SaaS marketing, allowing you to participate in discussions and learn from others' experiences.

Follow him here

A Cool Case Study of this Week ??

Backlinko

Backlinko is an SEO-focused website and blog founded by Brian Dean. It offers in-depth, data-driven content on search engine optimization, link building, and digital marketing strategies. The platform has become popular for its actionable insights and practical tips to improve website rankings and online visibility.

How did Backlinko shoot its organic traffic up by 652% in just seven days?

Strategy used : Skyscraper Technique

Steps followed:

Understanding user intent: To figure out what information users are looking for and their intent, carefully study the first page of search results for a specific keyword. This analysis can offer valuable insights. Then, closely examine each keyword.

Addressing user intent: Tailor your content marketing strategy based on the acquired knowledge to either create new posts or enhance existing content. Consider every aspect of your content, from changing it into a preferred format to covering more subtopics.

Enhancing User Experience (UX) indicators: Optimize your content to reduce bounce rate, increase dwell time, and boost organic CTR. Backlinko successfully achieved this by implementing the following strategies to grow their audience:

• Adding embedded videos to engage visitors and retain them on the website for longer.
• Inserting a Table of Contents to aid readers and improve organic CTR.
• Creating concise introductions of 5-8 sentences for the content.
• Using subheadings (H2 and H3) to break up the content for better readability.
• Providing numerous examples within the content.

Tweet of this week ??

Vinay Katiyar, Founder and Head of Growth at Leadder, shares a step-by-step approach to learn practically anything online without spending a ton of money. In this thread, he takes SEO as an example and provides a simple framework.?

Read the thread here.?

ChatGPT prompts for PPC ??

1. Generate ideas for a/b testing

2.?Create YouTube Exclusion list with ChatGPT

PPC Creative of the week ???

Why this creative?

• The copy gets straight to the point by providing quantitative proof of its benefits.
• The visual captures the core benefit of the product - save money.
• The ad copy defines why the target audience needs this product, how it will benefit them, and lastly, how they can capitalize on the offer with a CTA.?

SaaS quote of the week???

“The most surprising thing I’ve heard this week was that the new Bing with AI chatbot actually drives more traffic to websites and not less.

This is the opposite of what most people were expecting.

I still want to see real data once Google puts their search generative experience front and center for everyone…

But maybe it works like adding a TLDR before an article which has the effect of enticing people to read it.

It would be great news for all websites that get traffic through search and content marketing.”

- Andrea Bosoni, Founder of Zero to Marketing

Our pick: A SaaS tool we used and loved (Review) ??

Typeform

Typeform is an online no-code form and survey software with high-quality visuals and an excellent user experience. It enables users to collect relevant data with logic-based flows and also allows them to embed forms from the web to email.?

Users can choose from 100+ customizable templates for a variety of use cases from marketing to HR. Typeform also integrates with 120+ apps, including MailChimp, Slack, Monday, and HubSpot to ensure a smooth workflow.

Features:

• Logic jump - The form builder allows you to include branching, follow-up questions based on the user’s responses to previous questions. Thus, users do not see irrelevant questions.?
• Integrations - The form can be integrated with top apps like Calendly, Excel Online, HubSpot, and Google Analytics?
• Templates - Users can make use of 100+ templates covering a range of niches like product, HR, marketing, etc. Some of the available categories are feedback, order, application and evaluation forms, etc.?
• Security - The form builder adheres to data security standards like GDPR and HIPAA.?

Pros:

1. The free plan offers unlimited forms, many templates, branching questions, and 500+ integrations with Zapier. However, only 10 questions per form and 10 responses per month are allowed.
2. Users can create interactive survey forms using the paid features.

Cons:

1. Paid plans are more expensive than comparable software.
2. Image placement in the forms can be better.

Final Verdict:

We use Typeform to automate data collection and cross-functional collaboration, and we find features such as the ability to attach Loom videos incredibly useful.?

Upcoming Sessions/Events to follow????

1. INBOUND 2023

Date: September 5-8, 2023

Location: Boston, Massachusetts, USA? - Register here