TripleDart SaaS Trends (Edition-26)

We're Super excited to present you the?#26th?edition of our newsletter. Let's start with the highlights for this week ??

Highlights for this week ??

Google Recommends Noindex For Syndicated News Content (Source)

Google recommends that publishers push syndication partners to use noindex to prevent syndicated content from outranking original news sources.

Google Ads Update: New Brand Controls For Search & Performance Max Campaigns (Source)

Google Ads launches brand restrictions in Search campaigns and brand exclusions in Performance Max to give advertisers greater control over ad placement.

ChatGPT Disables “Browse With Bing” Amid Legal Challenges (Source)

OpenAI suspends ChatGPT's “Browse with Bing” amid content concerns while facing lawsuits over copyright and data privacy violations.

Google Ads launches new tool to help marketers connect with Gen Z (Source)

Gen Z is rapidly becoming one of the largest online consumer groups and so understanding what content engages them is crucial for advertisers.

Pano AI Raises $17 M in Funding (Source)

Pano AI, a San Francisco, CA-based company specializing in active wildfire detection using artificial intelligence, has raised $17 million in a growth funding round led by Valor Equity Partners.?

Indian startups raise $3.8 B in H1 2023, lowest half-yearly funding in 4 years; SaaS, D2C, fintech top invested sectors (Source)

Indian startups raised $3.8 billion in the first half of 2023 (January to June), falling by a massive 36% as compared to the fundraising in H1 of 2022. This is also the lowest six-month funding in the last four years as per PwC India’s research report.?Furthermore, Fintech, SaaS, and D2C continued to be the most funded sectors in H12023.

Marketer to follow ??

April Dunford

April Dunford is a renowned marketing strategist and positioning expert in the SaaS industry. With her deep knowledge and experience, she helps SaaS companies effectively differentiate their products and create compelling go-to-market strategies. Her thought leadership and strategic thinking make her a valuable influencer to follow for SaaS marketing insights.

Why should we follow her ?

Expertise in Positioning: April has extensive knowledge and experience in product positioning, which is a critical aspect of marketing for SaaS companies. Her insights can help you effectively differentiate your product in the market and create a compelling value proposition.

Go-to-Market Strategies: She shares valuable insights on go-to-market strategies for SaaS companies. By following her, you can gain insights into successful tactics and approaches to launch and promote your SaaS product effectively.

Thought Leadership: April is known for her thought leadership in the industry. She regularly shares her expertise through articles, presentations, and interviews. Following her will keep you updated on the latest trends, best practices, and innovative strategies in SaaS marketing.

Real-World Examples: She often shares real-world examples and case studies to illustrate her concepts and ideas. These examples can provide practical insights and inspiration for your own SaaS marketing efforts.

Strategic Thinking: April is known for her strategic thinking and analytical approach to marketing. By following her, you can learn how to think strategically about positioning, messaging, and overall marketing strategy for your SaaS business.

Follow her here.

A Cool Case Study of this Week ??

Hive

Hive is a collaborative project management platform that enables teams to streamline their workflows and enhance productivity. With its intuitive interface, advanced task management features, and seamless integrations, Hive empowers teams to work together efficiently and achieve their project goals.

How did they achieve 12X traffic in 2 years?

Topic clusters

The first thing you’ll notice on Hive’s blog page is how well they have segmented content clusters, from task management and productivity to product updates. Every blog post is listed under its respective topic. It helps users smoothly and efficiently navigate back and forth between any topic of interest without having to scroll down and move from page to page.

Keyword strategy

They’ve worked strategically on tapping their ICP at every stage of the funnel. They have written BOFU content that perfectly complements MOFU and TOFU content, hence improving the overall conversion rate. From long-tail “how to” informational posts to short-tail feature-specific topics, they’ve covered almost every topic falling under their offerings.?

With that, they are driving a large volume of traffic from non-branded queries.

Product-led content

Product-led content is the content based on specific use cases of your SaaS product. And when users can relate to the problem, they are also intrigued by the solution offered in these posts. Hive’s product-focused content helps in communicating product benefits to users. This, in turn, leads to a better retention rate as they can play with different features for their purpose.

Schemas and CTA optimization

Hive has integrated CTA buttons throughout the posts. While the typical approach of SaaS companies is to write two CTAs, one in between the content piece and one at the end, Hive has included CTAs all throughout the posts.?

Also, every CTA is specific to the main product the post talks about.?

We also observed a permanent floating CTA in every post in the mobile version, and it doesn’t cause significant resistance while reading.

Content distribution

Other than blogging, Hive’s content marketing team has also worked on content distribution. It is operational on the seven most popular social channels, including LinkedIn and Twitter, and the brand has established an extensive reach.

Tweet of this week ??

The term “Series A” is no longer linked to round size—it could mean a $1 M round, a $23 M round, or a $110 M round.?

Tomasz talks about the lack of consistent metrics for Series A, and what founders should focus on instead of the round size.

Read the thread here.?

PPC Creative of the week ??

Why this creative??

• The headline taps into the main pain point of support center operations, compelling readers to stop and check out the creative.
• The copy translates benefits into cold, hard numbers, helping readers better visualize how it will help them.
• The copy also induces FOMO by announcing how many people are already using the product and benefiting from it.??

SaaS quote of the week???

“It's always "Email doesn't work as well anymore" and never "Maybe the way I use email hasn't changed to match the evolved consumption patterns of Inbox users."

Substitute whatever channel you blamed for your lack of prospect or customer engagement today.”

- Lincoln Murphy, Customer Success Growth Expert, 16 Ventures

Our pick: A SaaS tool we used and loved (Review) ??

Airgram.io

Airgram is a meeting productivity assistant for high-growth companies and distributed teams that records important meeting information and stores them in a central place for quick and easy access.??

It optimizes the process of preparing for, initiating, and documenting meetings. It also automates the recording and transcribing of meetings so that note-taking and creating action items becomes effortless.?

Features:

1. Record and live transcribe meetings

Whether the meeting is on Zoom, Microsoft Teams, or Google Meet, Airgram enables HD video recording and support for 8 transcription languages. The AI assistant can also automatically join meetings, and it offers several playback options to enable users to retrieve important information with ease.

Supported languages - English, German, Russian, Chinese (simplified), Japanese, Portuguese, French, Spanish

1. Collaborate on meeting notes as a team

Airgram enables you to take notes simultaneously with other team members during the meeting. Users can create action items and assign due dates to them for more result-driven meetings. Agendas are also built in to help teams save time during meetings.

1. Share notes, transcripts, and video clips with a single click

Users can export and share meeting notes, transcripts, and even important video snippets to applications they use at work, such as Slack, Notion, Google Docs, and MS Word.

1. Team workspace management

Airgram allows users to add team members and assign appropriate access to enable knowledge sharing and team collaboration.

Pros:

• Meeting transcripts are searchable by keywords so that the entire recording does not have to be played back repeatedly.
• The Related Notes section shows viewers notes of recurring meetings that have previously taken place.
• Users can drag and drop live transcript text into the manual meeting notes section to build their meeting overview
• The responsive customer success team listens to user feedback (e.g. features required) and implements it.?

Cons:

• Airgram does not have a mobile phone app yet.
• The platform cannot create meeting summaries of non-English meeting recordings.?
• The meeting bot joins scheduled meetings a few minutes late.?
• The real-time transcription feature is not fully accurate for certain accents.

Final Verdict:

Airgram is a handy meeting assistant for teams that have a lot of online meetings and are geographically distributed.?

We found it a time saver when it comes to creating meeting summaries and pulling important action items from the meeting proceedings.

Upcoming Sessions/Events to follow????

1. Founders' Walk

Jul 28 -? 05:00 PM? - Bengaluru - Register here

2. SaaS pricing tactics to get $100K+ customers, keep them for 48+ months reviews

Jul 26 - 2023? Virtual? - Register Here