TripleDart SaaS Trends (Edition-21)

We're Super excited to present you the?#21th?edition of our newsletter. Let's start with the highlights for this week ??

Highlights for this week ??

Vectara Raises $28.5 Million in Seed Round (Source)

Vectara, a Santa Clara-based generative AI conversational search platform, raised $28.5 million in seed funding to accelerate its growth. The round was led by Race Capital, which established a new strategic board of advisors, including Matei Zaharia, the co-founder and Chief technologist at Databricks.

Figure Raises $70 Million in Series A (Source)

Figure, a Sunnyvale, CA-based AI robotics company building general-purpose humanoid robots raised $70 million in Series A funding. Parkway Venture Capital led the round, and several other investors have participated, including Brett Adcock, Aliya Capital, Bold Capital Partners, Tamarack Global, FJ Labs, and KUKA Robotics CEO Till Reuter.

Axelera AI Extends Series A Funding to $50 Million? (Source)

Axelera AI, an Eindhoven, NL-based provider of advanced AI solutions at the edge, announced its oversubscribed Series A funding round, securing $50 million. This funding round saw the participation of new investors, including CDP Venture Capital, Verve Ventures, and Fractionelera.?

Microsoft Introduces Insights For Universal Event Tracking Tags (Source)

Microsoft introduced new insights for Universal Event Tracking (UET) tags designed to meet these business requirements more effectively and boost website traffic and conversions.

Marketer to follow ??

Patrick Campbell

Patrick Campbell is the CEO and Co-founder of ProfitWell, a SaaS company specializing in subscription analytics and pricing tools. With extensive experience in the SaaS industry, he is known for his expertise in pricing strategies and subscription metrics. Patrick shares valuable insights on driving SaaS growth through data-driven pricing decisions and optimizing subscription revenue.?

Why should we follow him?

• Pricing expertise: Patrick is recognized as an authority in pricing strategies and subscription metrics. By following him, you can gain valuable insights into optimizing your pricing models and maximizing your subscription revenue.
• Data-driven insights: As the CEO of ProfitWell, Patrick leverages data and analytics to provide actionable insights. Following him lets you stay updated on the latest trends, benchmarks, and best practices in the SaaS industry.
• Thought leadership: Patrick regularly shares his thoughts and expertise through articles, podcasts, and speaking engagements. Following him enables you to access his thought-provoking content and stay ahead of the curve in the SaaS space.
• Growth-oriented mindset: Patrick's focus on SaaS growth extends beyond pricing. He delves into various growth strategies, customer acquisition, and retention tactics. By following him, you can gain valuable knowledge on driving overall growth for your SaaS business.

Follow him here

A Cool Case Study of this Week ??

Coefficient.io

Coefficient.io is a data analytics platform that focuses on subscription-based businesses. They offer tools and features to analyze customer data, track key metrics, and optimize pricing strategies. Their platform helps businesses gain valuable customer behavior insights, improve retention, and maximize revenue. With Coefficient.io, companies can make data-driven decisions to drive growth and success in the subscription economy.

How did they increase 12X in 12 Months?

Targeting High Intent Keywords

Coefficient targeted all the high-volume keywords relevant to their business, ranking top in the SERP,? So they drive more traffic from those pages.

Keyword Opportunity Analysis

By doing advanced keyword Research and finding Opportunities with good Intent high volume keywords relevant to their business, Coefficient has more than 97% of their website traffic from non-branded queries.

Link Building

Building high authority backlinks from the world's best marketing, tech, and business sites. Currently, they have backlinks close to 58.1k.?

On-page optimization

An important factor that has helped Frase achieve its organic growth levels is the on-page optimization techniques used. They can include the right use of keywords, title tags, headings, meta descriptions, images, URLs, and anything else on a page that a user can see, which makes it friendlier to search engines.

Audience segmentation and content categorization

Frase has done excellent in Audience segmentation and content categorization. These are the mantras to blogging success.?

Content refreshment?

They keep updating their high-value pages. At the same time, they are developing new pages that add more value to those high-value articles.

Results

• 12x Increase in Traffic in 12 Months
• 97% of non-branded Traffic

Tweet of this week???

Why this Tweet??

Every smart marketer is leveraging ChatGPT to speed up their daily tasks. But how many of us know the backstory of ChatGPT??

This 6-month-old power machine has evolved over the last few months. You need to read this thread to know that same story.?

Read here

ChatGPT Prompts for Copywriters ??

1. Create the FAQs Page Schema markup for the following questions and answers?

What is a SaaS growth agency?

A SaaS growth agency is a specialized marketing agency focusing on helping Software as a Service (SaaS) companies achieve rapid and sustainable growth. These agencies employ strategies and tactics specifically tailored to the unique challenges and goals of SaaS businesses.?

2. Generate the hreflang tags to feature in pages targeted to the [India] in [Tami], and [US] in [English]

3. Create a no-follow and canonical for URL- "www.tripledart.com".

PPC Creative of the week ??

Why this Creative??

• We love inclusiveness, and this creative gives us that vibe.?
• The headline is not only catchy but promising. We love how Zingtree claims to solve a problem in a totally believable way.?
• We love the simplicity of the copy. GDPR can be difficult to fathom for many of us and this copy simplifies the concept (at least to some extent).?

SaaS quote of the week???

“Building a good business involves finding a set of customers that you can serve, however a ‘great business’ is only realised when you can serve that set of customers in multiple ways.” – Chris Savage, Founder, CEO at Wistia

Our pick: A SaaS tool we used and loved (Review) ??

Surfer SEO

What is Surfer SEO?

Surfer SEO is a comprehensive tool designed to optimise website content for better search engine rankings. It provides data-driven insights and recommendations to improve on-page SEO factors and drive organic traffic.

How does it help?

• Surfer SEO offers data-driven insights to optimise website content and improve search engine rankings.
• It helps in identifying keyword opportunities and optimising content for target keywords.
• Surfer SEO provides recommendations to improve on-page elements such as headings, meta tags, and content length.
• It offers competitor analysis to understand their strategies and gain a competitive edge.

Features:

1. Content Editor: Surfer SEO's Content Editor analyses top-ranking pages to provide recommendations on content length, keyword usage, and structure.

2. Keyword Research: The tool offers a comprehensive keyword research feature that helps identify relevant keywords with search volume and difficulty metrics.

3. SERP Analyzer: Surfer SEO's SERP Analyzer provides insights into top-ranking pages, allowing users to understand ranking factors and optimise their content accordingly.

4. Competitor Analysis: It offers competitor analysis, allowing users to analyse their competitors' content strategies and identify opportunities for improvement.

Pricing:

Surfer SEO offers different pricing plans based on usage and features. They provide monthly and annual subscription options, with basic to enterprise levels pricing.

Pros:

• Surfer SEO provides valuable data-driven insights to optimise website content for better search engine rankings.
• The tool offers a user-friendly interface and intuitive features, making it easy for users to navigate and implement SEO recommendations.
• Surfer SEO's competitor analysis feature helps users gain a competitive advantage by understanding their competitors' strategies.

Cons:

• The pricing plans might be expensive for small businesses or individuals with limited budgets.
• While the tool provides comprehensive insights, some users may initially find the learning curve steep.

Conclusion:

Surfer SEO is a powerful tool that offers valuable insights and recommendations for optimising website content and improving search engine rankings. Its intuitive features, comprehensive analysis, and competitor research make it valuable for digital marketers and content creators looking to enhance their SEO efforts. However, the pricing plans may be a deterrent for those on a limited budget. Surfer SEO is a valuable tool for optimising on-page SEO and driving organic traffic.

Upcoming Sessions/Events to follow ???

SaaS Underdogs: 9 Founders Crushing their Well-Funded Competitors

June 14th 2023 at 12pm CST - Register Here