TripleDart SaaS Trends (Edition-20)

We're Super excited to present you the?#20th?edition of our newsletter. Let's start with the highlights for this week ??

Highlights for this week ??

Ledge Raises $9 Million in Seed Round (Source)

Ledge, a Tel Aviv, Israel-based, fully automated, no-code payments command center built to empower CFOs and their finance teams, raised $9 million in Seed funding. The round was led by New Enterprise Associates (NEA), with participation from Vertex Ventures, FJ Labs, and Picus Capital.?

Figure Raises $70 Million in Series A (Source)

Figure, a Sunnyvale, CA-based AI robotics company building general-purpose humanoid robots raised $70 million in Series A funding. Parkway Venture Capital led the round, and several other investors have participated, including Brett Adcock, Aliya Capital, Bold Capital Partners, Tamarack Global, FJ Labs, and KUKA Robotics CEO Till Reuter.

AI Search Engine Neeva Acquired By Snowflake (Source)

Two former Google executives founded Neeva to create a search engine that didn’t show ads or sell user data. Now Neeva was acquired by data cloud platform company Snowflake, hinting at future Neeva AI search technology integration into their products.

Google Marketing Live 2023: New Generative AI Features For Google Ads, Product Studio, And More (Source)

Google Marketing Live 2023 unveiled new generative AI features for Google Ads, Performance Max, and Product Studio, simplifying campaign creation and enhancing ad relevance.

Bing Integrates With ChatGPT (Source)

Bing is now the default search engine for OpenAI's ChatGPT, enabling more timely and up-to-date answers. Bing and OpenAI are growing the AI plugins ecosystem, allowing developers to build plugins that work across multiple platforms. Microsoft is integrating Bing Chat capabilities across Windows 11 apps.

Google Search bug caused a drop in video traffic (Source)

Google has confirmed a bug in Google Search that resulted in a drop in traffic to video content between the dates of May 4 through May 17, 2023. This was not just a Google Search Console reporting bug but a bug with Google Search.

Google Ads adds 2 new campaign types: Video views, and demand gen (Source)

Two new campaign types are coming to Google Ads that help with specific needs: video views and demand generation. These campaigns have a specific goal and appear to be video-first, with all placements on Google-owned and operated properties.

Marketer to follow ??

Avinash Raghava

Avinash Raghava is a prominent SaaS marketing consultant and the founder of Growth Velocity Academy. With expertise in B2B SaaS growth strategies, he offers insights into demand generation, marketing automation, and sales funnel optimization. His practical approach and industry knowledge make him a valuable resource for SaaS marketers seeking to accelerate growth.

Why should we follow him?

Expertise in SaaS Marketing: Avinash Raghava is a seasoned SaaS marketing professional with in-depth knowledge and experience in the field. By following him, you gain access to his insights, strategies, and best practices for driving growth in the SaaS industry.

Practical Advice and Strategies: Avinash Raghava provides practical and actionable advice. His insights are often backed by real-world examples and case studies, making implementing his recommendations in your SaaS marketing efforts easier.

Focus on Growth and Optimization: Avinash Raghava's expertise lies in B2B SaaS growth strategies, demand generation, marketing automation, and sales funnel optimization. You can learn effective techniques and tactics to accelerate growth, improve customer acquisition and retention, and optimize your marketing efforts by following him.

Thought Leadership: Avinash Raghava is a thought leader in the SaaS marketing space. Following him, you can stay updated on the latest trends, innovations, and industry insights. He often shares valuable content, including articles, blog posts, and videos, that can expand your knowledge and keep you informed about the evolving SaaS landscape.

Follow him here

A Cool Case Study of this Week ??

Rezi.ai

Rezi.ai is an advanced AI-powered resume builder and optimization platform. It leverages artificial intelligence and machine learning to provide users with optimized and tailored resumes tailored to specific job descriptions. With its intuitive interface and intelligent algorithms, Rezi.ai helps job seekers create professional resumes with a higher chance of passing applicant tracking systems and catching the attention of recruiters. By analyzing job requirements and providing real-time suggestions, Rezi.ai streamlines the resume creation process and increases the chances of securing interviews and job offers

How did they increase 10X in 12 Months?

• They prioritized a blend of high-potential, longer-term projects and strong, lower-competition terms to kick-start impact while driving sustained growth.
• A wealth of on-page optimizations and an in-depth technical audit?
• Fleshed out an exhaustive list of keywords that helped guide goal-hitting content briefs
• Provided internal link structure optimizations
• Audited the Rezi template gallery structure with recommendations
• Building on and optimizing the ‘cover letter’ content cluster across the range of intent levels to establish topical authority and drive sign-ups & traffic. As well as faster rankings with fewer links required.
• Spotted opportunities for optimizing the user journey – for example, some CTAs led to the login page, not the signup page. That? was their quick win to improve signups

Results

• 2x customer signups from non-branded SEO?

• Grow their revenue by 2.75x?

Tweet of this week???

Why this Tweet??

If you want to survive in the changing business world, you can’t ignore AI and its superpowers. Rather, you need to embrace AI and make the most of it to shine brighter. Now the question is - How??

Well, this Twitter thread gives you a list of AI tools that can push your marketing efforts to the next level.??

Read the thread here

ChatGPT Prompts for Copywriters ??

1. Develop a three YouTube video title for a tutorial on writing compelling email copy that drives conversions.

2. Develop a three Google Ads headline for a copywriting course targeting marketing professionals looking to sharpen their skills.?

3. Develop a series of catchy email subject lines for a drip campaign.

PPC Creative of the week ??

Why this Creative?

• The creative explains the collaboration between Essity and Pendo in the simplest possible way?
• The color play is awesome with the essence of both brands?
• The copy is crisp, brief and creating an impact among the target audiences?

SaaS email copy that we loved this week ??

Why this email??

We recently received this value bomb from Demand Curve. This email is a growth marketer’s treasure trove. It comes with a growth marketing playbook, guides and free samples.?

Bonus: We loved how to-the-point and personalized the email copy is.?

SaaS quote of the week???

“You need persistence because everything takes longer than you expect.” — Paul Graham, Co-founder, Y-combinator

Our pick: A SaaS tool we used and loved (Review) ??

Screaming Frog

What is Screaming Frog?

Screaming Frog is a powerful website crawling and SEO auditing tool that helps businesses and digital marketers analyze and optimize their websites for improved search engine visibility. It provides comprehensive insights into various aspects of website performance, allowing users to identify and address potential issues that may affect their search rankings.

Who can use Screaming Frog?

Screaming Frog can be used by a wide range of individuals and organizations involved in website management, SEO optimization, and digital marketing. Here are some examples of who can benefit from using Screaming Frog:

1. SEO Professionals: SEO specialists and consultants can leverage Screaming Frog to perform detailed website audits, identify technical SEO issues, and make data-driven recommendations for optimization.

2. Digital Marketers: Digital marketing professionals can use Screaming Frog to analyze on-page elements, such as meta tags, headers, and URLs, to ensure proper optimization and improve search engine visibility.

3. Website Owners: Website owners and administrators can utilize Screaming Frog to identify broken links, discover duplicate content, and monitor website performance, leading to better user experience and improved SEO rankings.

4. Web Developers: Web developers can use Screaming Frog to identify technical issues, such as server errors, redirect chains, or missing alt attributes, allowing them to make necessary fixes and enhance website performance.

5. Content Managers: Content managers can benefit from Screaming Frog by analyzing internal linking structures, identifying orphan pages, and optimizing site architecture to improve content discoverability and user engagement.

6. Marketing Agencies: Marketing agencies can leverage Screaming Frog to conduct website audits for their clients, provide SEO recommendations, and track the progress of optimization efforts over time.

Screaming Frog is a versatile tool that can be used by SEO professionals, digital marketers, website owners, web developers, content managers, and marketing agencies to enhance their website's SEO performance and overall digital presence.

Features

1. Website Crawling: Screaming Frog crawls websites to analyze their structure, identify broken links, and uncover issues that may impact SEO performance. It provides a detailed overview of the site's internal linking structure and highlights areas for improvement.

2. On-Page SEO Analysis: The tool examines key on-page elements such as meta tags, headers, and image attributes, providing valuable data and suggestions for optimization. It helps users ensure that their web pages are properly optimized for search engines.

3. Data Visualization: Screaming Frog offers powerful visualization features, including interactive graphs and charts, to help users understand and interpret the collected data. This makes it easier to identify trends, patterns, and potential areas for improvement.

Licensing Plans:

Screaming Frog offers a free version with limited features, allowing users to crawl up to 500 URLs. The paid version, known as the "Screaming Frog SEO Spider," offers additional capabilities such as unlimited crawling, advanced configuration options, and customer support.

Benefits of Screaming Frog:

Comprehensive Website Analysis: Screaming Frog provides an extensive range of data and insights, enabling users to perform thorough website audits and identify optimization opportunities to enhance their SEO efforts.

Time-Saving and Efficiency: The tool automates the crawling process, saving significant time and effort in analyzing website elements. It efficiently collects data that would otherwise require manual examination, streamlining the SEO auditing process.

Improved Search Engine Visibility: By addressing issues and optimizing on-page elements based on the tool's recommendations, users can enhance their website's search engine visibility and increase their chances of ranking higher in search results.

Disadvantages of Screaming Frog:

Learning Curve: The tool has a slightly steep learning curve, especially for users who are new to SEO and website auditing. It may take some time to fully grasp the functionalities and maximize the tool's potential.

Conclusion:

Screaming Frog is a comprehensive website crawling and SEO auditing tool that provides valuable insights and recommendations to improve search engine visibility. With its extensive features, it enables users to analyze website structure, identify optimization opportunities, and enhance on-page elements. Despite a learning curve, the benefits of using Screaming Frog make it a valuable asset for businesses and digital marketers aiming to optimize their websites for improved SEO

Upcoming Sessions/Events to follow ???

1. SaaStr Europa 2023

Jun 06, 2023 - Register here

2. Enhancing SEO Content Writing With AI: Opportunities & Challenges

Wednesday, June 14 At 2 PM ET? ? -? Register? here