TripleDart SaaS Trends (Edition-14)

TripleDart SaaS Trends (Edition-14)

We're super-excited to present you the?#14th?edition of our newsletter. Let's start with the highlights for this week ??

Highlights for this week ??

Redefine.dev Raises $8.5 Million in Seed Round (Source)

Redefine.dev, a Tel Aviv, Israel-based CI optimization platform that speeds up development cycles and cuts cloud costs by optimizing builds and reducing feedback time, raised $8.5 million recently in seed funding.?

Push Security raises $15M to help SaaS users lower their online vulnerability (Source)

A London startup called Push Security raised $15 million in early-stage funding recently. This SaaS platform believes it can help SaaS users to reduce their online vulnerability — not by blocking online activity and app usage, but by monitoring when users are making iffy choices with web-based apps and showing how to fix them.?

Bing Chat To Feature Ads, Shaking Up The Ad-Free Experience (Source)

Microsoft plans to introduce ads in Bing chat, departing from its previously ad-free experience. Bing's all-in-one strategy has attracted 100 million daily active users, creating new opportunities for publishers. Proposed features like ads in chat, expanded hover experiences, and rich captions aim to increase user engagement and revenue for publishers.

Google Ads Update: Cross-Channel Conversion Credit Import (Source)

Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions.?

SaaS buying platform Spendflo raises $11 million in funding led by Prosus, Accel (Source)

Spendflo, a San Francisco-based provider of a SaaS buying and management solution, raised $11M in Series A funding. The round, which brought the total amount raised to date to $15.4M, was led by Prosus Ventures and Accel.


Marketer to follow ??

Erin Balsa ?

Erin Balsa is the founder of Haus of Bold, marketing consultancy firm helping B2B SaaS startups to build a lead-generating content engine. Erin is a content strategist with extensive experience in creating and implementing effective content marketing campaigns. She is also a marketing advisor for Navattic, a startup that specializes in creating interactive 3D product experiences. Erin is a driven and innovative marketer who is passionate about helping businesses succeed in today's digital landscape.

Why should we follow her?

  • Expertise: Erin is a seasoned content strategist and digital marketer with a wealth of knowledge and experience in the field. By following her, you can gain insights into the latest trends and best practices in content marketing and digital strategy.
  • Inspiration: As the founder of Haus of Bold, Erin has built a successful business from the ground up. By following her, you can learn from her experiences and get inspired to pursue your own entrepreneurial goals.
  • Mentorship: Erin is passionate about helping others succeed, and has a track record of mentoring and coaching aspiring marketers. By following her, you may have the opportunity to learn from her directly or indirectly, through her content or community.

Follow Erin here

You can also subscribe to her newsletter here


A Cool Case Study of this Week ??

Postaltyics

It's an automated direct email platform that lets marketers send personalized postcards and letters as easily as an email. Postaltyics works with a network of printers in the United States and Canada to print, mail, and track every piece of mail that is sent. You can personalize postcards and letters, as well as integrate with your CRM like HubSpot, Salesforce, or more!

How did they reach 100k traffic in 12 months?

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Strategy Followed

?1. Strategic discovery

Strategic discovery here refers to the process of researching and identifying keywords, content ideas, and target audience to create an effective SEO strategy.

2. Search engine optimization strategy

Search engine optimization strategy involves a series of techniques aimed at improving website rankings on search engine results pages through targeting right keywords, optimising the content for the theme etc.

3. Page optimization and technical upgrades

Optimizing on-page elements like title tags, meta descriptions, headers, images, and implementing technical improvements like site speed, mobile-friendliness, and structured data to improve website performance on search engines.

4. Landing page and blogs creation, and maintenance

Landing page and blog creation and maintenance involves designing and publishing engaging and informative content on a website's landing pages and blog section to attract and retain visitors while optimizing for search engine visibility.

5. Planned social media content creation and maintenance

Regularly creating and publishing social media posts that align with a brand's overall marketing strategy, while also optimizing for engagement, reach, and visibility on social media platforms.

6. Link building outreach, promotion, and product launches

Link building outreach, promotion, and product launches involve identifying and reaching out to high-quality websites to acquire backlinks and promote new products, services or features, which can help improve website authority, traffic and search engine rankings.

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Results

  • Boost in organic monthly visitors from 3K to 100K?
  • Achieving 4,200 new top positions on Google
  • Gaining 525 new referring domains
  • Achieving a page loading speed of 1.9 seconds?
  • 1000+ new accounts created through organic strategies


Tweet?of this week ??

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Why this tweet??

An insightful tweet for SEO experts. It tells why SEO experts should skip the same old approach of targeting high volume, high difficulty keywords and experiment with short tail, high volume keywords. In this tweet, Tina Donati also shares tips on how to execute this innovative SEO approach.?

Read here


ChatGPT Prompts for PPC Marketers???

  1. Create audience segment ideas for retargeting with ChatGPT

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2. Google Ads competitive research with ChatGPT

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3. Get ideas on countries/regions to target with ChatGPT

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4. Create a list of countries to exclude with ChatGPT

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5. Create Google Ad Scripts with ChatGPT

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PPC Creative of the week ??

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Why this Creative?

Here’s why we picked this creative:?

  • The colors spoke to us! We loved the color contrast in both sides of the image and how it is conveying the message so well.?
  • The creative has very less to say but still summarizes the features of a PMO solution so well. In the left side, you will see the challenges of not using a PMO software whereas in the right you will see one solution to all these challenges. Isn’t that impressive??
  • The brief and crisp copy also perfectly resonates with the messaging of the creative.?


Upcoming Sessions/Events to follow ???

Startup Grind?

Startup Grind is a global conference designed to help leading startups and scaleups around the world who are looking for new opportunities for exposure, networking, and generating leads.

Date: 11 – 12 April, 2023

Location: Silicon Valley? Register here?

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