TripleDart SaaS Trends (Edition-13)

We're super-excited to present you the?#13th?edition of our newsletter. Let's start with the highlights for this week ??

Highlights for this week ??

Zoom is adding new features to compete with Slack, Calendly, Google and Microsoft (Source)

Zoom is introducing new features to compete with numerous companies, including Slack, Calendly, Google, and Microsoft. These features include AI-powered meeting summaries, prompt-based email responses, whiteboard generation, video “Huddles” and a meeting scheduler.

Mozilla Open Source AI To Challenge ChatGPT & Bard (Source)

Mozilla invests $30 million to create a non-profit AI company to challenge OpenAI ChatGPT and Google Bard

The new Bing making (small) gains on Google Search (Source)

Page visits on Bing have risen 15.8% since Microsoft Corp unveiled its artificial intelligence-powered version on Feb. 7, compared with a near 1% decline for the Alphabet Inc-owned search engine, data till March 20 showed.

Hygraph raises $30M to scale out a new, federated approach to managing digital content (Source)

Hygraph, a startup based in Berlin, has built a platform around a new, “federated” approach to content management. This platform uses multiple data sources with a composable architecture and unifies all of these into a single platform. Hygraph raised $30M to scale this remarkable tool.

New Open Source ChatGPT Clone – Called Dolly? (Source)

Open Source GPT Chat took another step forward, releasing the Dolly Large Language Model (DLL) the Databricks enterprise software company created.

Character.AI Raises $150 Million in Series A? (Source)

Character.AI, a Palo Alto, CA-based conversational AI platform that uses large language models, and deep learning algorithms, announced that it closed a $150 million Series A funding at a $1 billion valuation.

Marketer to follow??

Tim Hanson

Tim founded Fivethreeoh,? an SEO and content growth agency for B2B SaaS. Tim’s posts on real-life SEO hacks and comprehensive content marketing tips are useful for all SaaS marketers. He has successfully generated 22M ARR for his startup clients using organic SEO and content sprints. That’s something, right??

Why should you follow him??

• Tim is a powerhouse of experience when it comes to SEO and content. The way he shares his knowledge on LinkedIn for SaaS marketers is remarkable. He simplifies SaaS organic marketing with cool posts and simple visuals.?
• He shares free workbooks, playbooks, templates, and other resources to help the SaaS marketers follow his direction.??
• He shares case studies of his clients to help marketers understand how he tackled different SEO and content challenges with his magic tricks.?

Follow him?

A Cool Case Study of this Week ??

Maze

Maze is the leading rapid testing platform empowering agile teams to test, learn and act rapidly. With Maze, product and marketing teams can easily test anything from prototypes to copy or round up user feedback in one place—democratizing testing company-wide.

How did they achieve it in such a short span?

content clusters?

Creating new content clusters involves grouping together related topics and structuring them to provide value to the user. Constructing these clusters through contextual linking involves strategically linking pages within the cluster to enhance the user's understanding and search engines' ability to crawl and index the content.

Auditing the existing content

Repurposing existing content involves optimizing it to better align with user search intent and increase the likelihood of earning featured snippets, which are highly visible and coveted positions in search engine results pages. This process entails analyzing user intent, identifying gaps in content, and making necessary changes to the existing content to meet user needs and preferences.

Technical Audit

Delivering an in-depth technical audit to help them nail Core Web Vitals and improve user experience with revamped design for their content pages

Backlinking

Building more than 200k backlinks from relevant and high-quality sites in the Web design and Marketing niches

By Delivering CRO recommendations to improve their CTAs and match better search intent

Results

In just six months, Maze achieved the following results:?

• 3x their organic product signups from non-branded SEO.
• Quadrupled the organic visits that they got through non-branded queries.?
• 2X signup conversion rate improvement

Tweet ?of this week ??

Lee Odden, the CEO of TopRank, pens down an insightful post to crack the code of B2B marketing. His tips are derived from his experience of working with B2B businesses for years, and marketers can learn some new insights from this post.?

Read here?

ChatGPT Prompts for PPC Marketers???

1. Creating responsive search ads

2. Creating a campaign structure with ad groups and keywords

3. Creating site link ad extensions

4. Creating structured snippets

5. Creating CTAs

PPC Creative of the week ??

Why this creative??

We are big fans of Slack for its features. After seeing this creative, we can’t ignore their PPC creatives too. Here’s why this creative works for us:?

• It uses a basic example of plants to explain productivity boost. There are no complicated images of features to confuse the target audiences.??
• Sometimes a clean creative with no image copy can tell a lot. This is one such example.?
• ?The post copy is also convincing, and it motivates us to click on the ad.?

Upcoming Sessions/Events to follow ???

1. SaaSiest? - 2023

This event is particularly for SaaS professionals in the Nordics, bringing together a powerful community of CEOs, founders, and professionals.

Location: Slagthuset, Malm?, Sweden

Dates: April 18th – 19th, 2023. Register Here