TripleDart SaaS Trends (Edition-12)

We're super-excited to present you the #12th edition of our newsletter. Let's start with the highlights for this week ??

Highlights for this week ??

Microsoft Advertising Broad Match Modifier Now Use Broad Match Instead Of Phrase Match On Bing (Source)

Microsoft Advertising's broad match modifier keywords are now being served as broad match keywords instead of phrase match on Bing Search. This is effective as from March 15, 2023.

SaaS firm Wingify to expand presence in APAC and Latin America (Source)

While the US, Canada, Europe, Australia, Germany, Netherlands are some of the leading markets for the company, APAC is the fastest growing on the back of rapid digitisation triggered by the pandemic.

Google Rolls Out March 2023 Core Algorithm Update (Source)

Google confirms the March 2023 core algorithm update is now rolling out. Core algorithm updates can impact search rankings, making it crucial for SEOs and website owners to stay informed and adapt strategies.

OpenAI releases GPT-4 and Bing Chat upgraded (Source)

This upgraded version promises greater accuracy and broader general knowledge and advanced reasoning. Microsoft’s Bing Chat feature was also upgraded to use GPT-4 over the past few weeks.

LinkedIn Launches AI-Powered Features For Profile Optimization And Job Listings (Source)

LinkedIn announced the rollout of new AI features to help users improve their professional profiles and companies write better job descriptions.

Marketer to follow ??

Dan Martell ?

Dan Martell is a Canadian entrepreneur, speaker, and coach who is known for his expertise in scaling and growing SaaS (Software as a Service) businesses. He has founded several successful companies, including Clarity, a platform that connects entrepreneurs with experts. Also he shares valuable content on his blog, podcast, and YouTube channel, where he offers insights on SaaS growth strategies, sales, and marketing. He also offers coaching and training programs for entrepreneurs who want to start and grow their SaaS businesses.

Why should we follow him?

• SaaS expertise: As a successful entrepreneur in the SaaS industry, Dan Martell has valuable insights and experience on how to start, grow, and scale a successful SaaS business. Following him can provide valuable tips and advice on navigating the competitive SaaS landscape.
• Coaching: Martell offers coaching and mentorship programs that have helped numerous entrepreneurs achieve success. By following him, you can learn from his coaching techniques and apply them to your own business.
• Inspirational: Martell's personal story of overcoming addiction and adversity to achieve success is inspiring and motivational. Following him can help you stay motivated and focused on your own goals.
• Network: By following Dan Martell, you can tap into his network of successful entrepreneurs and industry leaders. This can be valuable for networking and gaining access to new opportunities.

Follow him? here

A Cool Case Study of this Week ??

Jasper AI?

Jasper AI is a copywriting tool that uses the power of artificial intelligence and machine learning to automatically produce persuasive, enticing copy for your blog posts, landing pages, social media, ads, marketing emails, and much more allowing you to write 5x more content in a fraction of the time.

How Jasper Grows Organic Sessions 415% and Blog-Attributed Product Signups 121X in 1 year?

Strategy followed

On-page optimization

An important factor that has helped Jasper achieve its organic growth levels is the on-page optimization techniques used. They can include the right use of keywords, title tags, headings, meta descriptions, images, URLs, and anything else on a page that a user can see, which makes it friendlier to search engines.

Link Building

Building high authority backlinks from the world's best marketing, tech, and business sites. Currently, they have backlinks close to 10M.?

Audience segmentation and content categorisation

Audience segmentation and content categorisation are the mantras to blogging success, as seen with most popular SaaS brands.

Solution-focused SEO

Jasper uses a goal-related and solution-focused keyword strategy for SEO. They focus on the goals of their users and connect them to a specific solution they're looking for.

Thorough evaluations of progress and continued support to ensure proper trending

Ongoing tracking, analysis, and updates as needed

Result

• 415% growth in organic blog sessions.
• 121X blog-attributed product signups
• 1M blog-attributed ARR

Tweet ?of this week ??

Why this Tweet?

Google seems to have rolled out new updates in featured snippets in the Google Search results. This tweet by Brodie Clark consists of a list of 6 updates in featured snippets which includes

• full-width format,?
• scrollable feeds for images?
• Highlighting of important content,?
• Bubble links for entities,?
• Larger featured snippet text and?
• Customise your target-text.

Read this thread here

ChatGPT Prompts for SEO Marketers???

1. Research the best schema markup for (TOPIC)

2. Find the best header tags for (TOPIC) content

3. Create a list of potential link-building opportunities for (TOPIC)

4. Research the best anchor text for (TOPIC) backlinks

5. Create a list of potential guest blogging opportunities for (TOPIC)

PPC Creative of the week ??

Why this creative??

• Clear differentiators like old vs new -> tell us what's the new way of doing it
• Implicated the problem statements and hassles by mentioning what are the hassles from old way -> it naturally feels the process to be tedious and in a new way cacheflow is pitched.
• Product template screenshot helps to visualise how this is been done in new way

Upcoming Sessions/Events to follow ???

1. Bengaluru Startup Mixer - Exclusively for SaaS Entrepreneurs?

Sunday, March 26 · 1 - 4pm IST

Register here

2. 5 Actionable Ways To Drastically Improve The ROI Of Your SEO Strategy

Wednesday, April 5 At 2 Pm ET / 8 Pm CET

Register Here