TripleDart SaaS Trends (Edition-10)

We are back with another insightful, informative and thoroughly engaging edition??

Lets start with the Highlights for this week,

Highlights for this week ????

LinkedIn launches collaborative articles for users to share insights and advice (Source)

LinkedIn has introduced an AI-powered feature called collaborative articles for users to begin discussions with experts on the platform. The company will match articles with relevant members based on its skills graph, and invite contributions.

CAST AI has raised a total of $43.2M in funding over 5 rounds (Source)

CAST AI, a cloud optimization platform that uses AI-driven optimization to reduce cloud costs, optimize DevOps, and automate disaster recovery, has raised $43.2 million in funding over 5 rounds of Series Unknown. Their latest funding was raised on Mar 1, 2023 from a Venture.

Brave Search adds an AI Summarizer feature (Source)

Brave Search has introduced Summarizer, a new AI-powered feature similar to Google’s featured snippets and Perspectives SERP features. It’s a lot like what BingGPT is doing, generating answers to questions in near real-time. Check it Out here

Microsoft Bing Chat launches quality improvements (Source)

Microsoft released version 96 of the Bing AI chat feature. It includes,

• Significant reduction in cases where Bing refuses to reply for no apparent reason
• Reduction of instances of hallucination in answers

5 New Improvements and Features In LinkedIn Sales Navigator (Source)

The newly launched features will help sales professionals better understand their buyers, identify the right people to connect with, and deliver unique insights to plan their next steps. These features include:?

• Discover hidden allies using Relationship Explorer
• Identify ideal buyers at scale with Sales Navigator Personas
• Find Riight accounts to target with our improved buyer intent capabilities,?
• Cut through results quicker with improved Search capabilities?
• Manage book of business more effectively with improved CRM Auto-Save?

Marketer to follow ????

Filipa Canelas??

Filipa Canelas is a ?founder of Able-Academy, productivity expert, course creator, and the author of “Around is Forward: The Productivity Cycle Behind Extraordinary Results”. With her online courses, Filipa has taught more than 40,000 leaders, students, and entrepreneurs to improve their performance while enjoying the process.

Why should you follow her??

• Filipa empowers businesses and entrepreneurs to Build an Effective Content Marketing Strategy and Leverage their Content for Brand Awareness.
• Her actionable tips on content marketing strategy, time management and personal branding are really helpful for all Marketers.?
• With her online courses, Filipa has taught industry leaders from organizations like NYSE, Airbus & Hitachi, helping them improve their performance while enjoying the process.
• Filipa also coaches entrepreneurs and business owners on productivity and time management and has been featured in media outlets like Thrive Global by Arianna Huffington and Authority Magazine.

For more insights, follow her

A Cool Case Study of this Week ??

Beaconstac reduced Customer Acquisition Cost by 20% in one Quarter. Find out how??

Beaconstac, is a modern QR code platform that helps businesses drive ROI via offline commerce and customer engagement. Beaconstac uses technologies such as Beacons, Wifi, NFC, and QR codes to connect your physical-digital worlds, collect first-party data & drive engagement - with an easy-to-use QR Code platform built for modern businesses.?

Beaconstac collaborated with TripleDart Digital to run Google Ads with the goal of impacting their performance metrics positively. The collaboration between Beaconstac and TripleDart has been nothing less than love at first sight since day one.?

TripleDart was able to increase the B2B customer base by 750%. TripleDart also helped Beaconstac attract high-quality traffic and convert them into actual customers. This effort reduced the customer acquisition cost by 20% and increased the enterprise customer QoQ by 100%

How we did it:?

• Capitalising on QR code trend post Pandemic?

Projected Beaconstac as leaders in the QR code category with USPs like? - ease of use, scalability and security.

• Tailored Conversion Rate Optimised landing Pages?

Maintained a weekly end to end campaign performance tracker for optimization where our team? monitored? all essential metrics starting from impressions to revenue.

• Testing manual vs. automated bidding strategies?

We performed multiple successful experiments on the account and compared between testing and automated bidding strategies. Some of these include:?

1. Performance Max campaigns, RLSA campaigns, DSA campaigns

2. Bidding experiments ( automated vs manual)

3. Landing page testing

4. Ad copies testing

• Scaling Paid Search for Tier-2 & Tier-3 countries

We helped Beaconstac in scaling their paid search initiatives with:

1. Keyword expansion

2. Location expansion

3. Channel expansion (Running ads on Bing & Google)

RESULTS

• 25% Increase in MoM customers consistently for 3 quarters?
• 22% Decrease in CAC?
• 100% Increase in enterprise customers QoQ

Tweet ?of this week ??

Why this Tweet?

In this thread Josue Valles explains how stories can make your content and copy better. With an insightful thread, he explains 30 unique storytelling tips. Not just that, he further explains numbers and results from reliable publishers to establish how stories can make a difference in any type of content.?

Read the thread here.??

ChatGPT Prompts for SaaS Content Marketer??

1. ?Prompt: Generate 5 content ideas related to <topic>

Our topic -? “SEO”

?2. Prompt: Create a content outline for <topic>

?????Our topic - “SEO trends in 2023”

3. Prompt: Suggest 5 catchy titles for <topic>

????Our topic - “SEO trends in 2023”

4. Prompt: Generate a meta description of a maximum of 155 characters, for a webpage on <topic details>

????Our topic details - “The Future of SEO: 4 Trends That Will Transform Search in 2023”

5. Prompt: Write ALT text for <image description>

???Our Image description - “SEO Process”?

PPC Creative of the week ??

Why This Creative?

• This creative is a perfect example of grabbing user attention by showing them what they are nostalgic about, and the country is one of them.?
• Here Chargebee is promoting its subscription management platform to the growing Indian SaaS businesses, and they are using the creative angle here to make their point.
• In the post copy also they have clearly mentioned all the necessary value props specific for Indian subscription systems like GST,UPI, TDS, e-invoicing etc. This can help Chargebee’s target audiences to resonate with their product and take actions.?

Upcoming Sessions/Events to follow ???

SaaS Boomi Annual

SaaS Boomi is a B2B SaaS Conference with 800 founders, Deep-Dive sessions on stage with leaders, and VCs for two full days, and a night of super-tactical knowledge-sharing and bonding.

Dates: March 17-18, 2023 - Register Here??