TripleDart SaaS Trends (Edition-09)

We're super-excited to present you the #9 edition of our newsletter. Let's start with the highlights for this week ??

Highlights for this week ????

LinkedIn Introduces SEO Tools For Articles (Source)

LinkedIn is releasing new tools to help make your content stand out and reach more people. Among the updates is a way to customize how your LinkedIn articles appear in search engines. Now, you can change the SEO title and description of LinkedIn articles to make them easier to find.

Google Ads: New Features For Performance Max Campaigns (Source)

Google has introduced new features to help digital marketers improve the performance of their Performance Max campaigns. The new features include campaign-level brand exclusions, page feeds, and easier video creation.

Microsoft’s AI-Powered Bing Search Now On Mobile (Source)

Microsoft has introduced a new AI-powered Bing search engine and Edge web browser for mobile devices. The new Bing mobile app allows users to ask simple or complex questions and receive answers and citations, with options to choose how the answers are displayed.

Updating Search Console users and permissions management

(Source)

An update to Google Search Console allows you to grant more specific permissions to team members. Users can be given different permissions within a property, such as read-only, full editing, or restricted editing access.

Bulk data export: a new and powerful way to access your Search Console data (Source)

Google's Bulk Data Export is a new tool that allows website owners and SEO professionals to export daily data dumps of their website's performance data. Bulk Data Export makes it easier to find more content opportunities by analyzing long-tail queries.

Don't use 403s or 404s for rate limiting (Source)

Google published guidance on properly reducing GoogleBot’s crawl rate due to an increase in the erroneous use of 403/404 response codes, which could harm websites.

Meta is bringing the blue verification badge to Facebook and Instagram (Source)

Meta, the parent company of Facebook, has introduced a new subscription service, Meta Verified, that allows users to acquire the highly sought-after blue verification badge on their Instagram and Facebook accounts.

Google announced the new updates today in GA4 (Source)

Google Analytics introduces 3 new features that enhance the reporting experience, especially for properties with large and complex data

Marketer to follow ??

Tyler Dixon??

Tyler is a personal branding guru, and his posts, tips, and strategies on personal branding are useful for all marketers out there. Based in the UK, Tyler’s LinkedIn feed is thoroughly engaging and motivational as he shares stories on his journey, his life lessons, and his experiences. If you plan to build an online presence, you must follow him!?

Why should you follow Tyler??

• His personal branding tips are remarkable. The best part is, he doesn’t just share his own tips but also collates strategies from other experts. See this post to know what we mean:? 17 Tips for Building a Personal Brand from Scratch.?
• He doesn’t promote the hustling culture. In fact, he encourages marketers to run away from the rat race and enjoy trips. He shows how digital detox can keep you sane. We need more creators who like him.?
• He shares actionable strategies on his growth journey and how he gained 12K+ followers on LinkedIn and 130K+ followers on Instagram.?

Follow him here

A Cool Case Study of this Week ??

UserPilot

Userpilot offers product experience software that helps product teams improve user activation and boost feature engagement. The company was founded in 2018 and is headquartered in Middletown, Delaware.

How do they achieved the hockey-stick growth in Organic Traffic?

A small glimps about their SEO strategy:

Almost they are are ranking better for the target keywords.

Keep refreshing their high-value contents:

• They keep updating their high-value pages
• At the same time, they are developing new pages that adds some more value to those high value articles

Link Building

• Contextual link-building strategies were employed to drive targeted traffic to key, high-converting pages, and a scholarship backlink strategy was used to improve the overall domain authority of the website.

Thorough evaluations of progress and continued support to ensure proper trending

• Ongoing tracking, analysis, and updates as needed

Tweet ?of this week ??

Why this Tweet??

• Content marketing and social media branding are two important aspects of SaaS, and Erica shares a thoroughly informative thread on how to make a career in this domain.?
• The tips in this thread are experience-driven. They are derived from Erica’s years of knowledge and experience and she shares specific tips to improve.?
• Erical also adds links to some of her previous posts in this same thread. That’s again a great way to acquire more knowledge on the same topic.?

?To read more

?

PPC Creative of the week ??

Why this creative??

• This creative is unique in Word-play. The team captures attention with a clean and minimal design. The two missing letters clearly make this creative an attractive one.?
• With missing wordplay, the team is promoting its AI-based product. This strategy is helpful for the campaigns and a very smart way of promotion.
• The creative projects a clear messaging and clear value proposition.?

Upcoming Sessions/Events to follow ???

How A Customer Journey Influences Your Content Strategy

Wednesday , March 8 AT 2 PM ET? - Register Here

SEARCH ADS WEEK - Unlock the Power of Search Ads?

Register Here