TripleDart SaaS Trends (Edition-06)

Heyy!?we are here with the sixth edition of our weekly newsletter. Let's start with the highlights for this week:

Highlights for this week??

Google Introducing Bard, an experimental conversational AI service, powered by LaMDA (Source)

Google has been working on an experimental conversational AI service, powered by LaMDA, that they’re calling Bard. And they have taken another step forward by opening it up to trusted testers ahead of making it more widely available to the public in the coming weeks.

Microsoft Launched Teams Premium powered by ChatGPT (Source)

It has insightful features like - Automatic meeting notes & tasks, personalised meeting templates and so much more.?

Search Ads on Twitter (Source)

Twitter introduced Search Keyword Ads as a new Conversion campaign objective in beta version and it’s available for all the twitter ads users.

OpenAI Releases Tool To Detect AI-Written Content(Source)

OpenAI, the AI research firm behind ChatGPT, has released a new tool to distinguish between AI-generated and human-generated text. Even though it’s impossible to detect AI-written text with 100% accuracy, OpenAI believes its new tool can help to mitigate false claims that humans wrote AI-generated content.

Fintech SaaS startup Lentra bags $60 Mn from Bessemer, SIG, and Citi Ventures (Source)

Pune-based fintech SaaS startup Lentra has scooped up $60 million in a Series B round led by existing investors Bessemer Venture Partners and the Susquehanna International Group (SIG) Venture Capital. Citi Ventures, a New York-based investment banker Citigroup subsidiary, also participated in it.?

New updates for the GA4 search bar (Source)

Google has released three new updates for the GA4 dashboard, allowing advertisers to find information about current properties or accounts.

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Marketer to follow ??

Tracey Wallace?

Tracey Wallace is the Director of Content at Klaviyo. Her content on email marketing, eCommerce marketing and content marketing tips are highly insightful for SaaS marketers. You can also subscribe to her newsletter - Contentment for your weekly dose of all things SaaS marketing.?

Why should you follow her??

• Tracey’s content reflects her experience in the SaaS industry. Having worked with some of the leading SaaS brands like BigCommerce, Klaviyo, she shares extensive content marketing tips that can be useful for all marketers.??
• Her weekly newsletter includes content on various aspects of SaaS marketing, social media marketing, SEO and what not!?
• Tracey also talks about product marketing, teamwork and other essential aspects of SaaS businesses that can be useful for us marketers.??

Follow her here?

A Cool Case Study of this Week ??

Chargebee

Chargebee is a subscription management and recurring billing SaaS platform that offers solutions covering the entire subscription life cycle. The company was founded in 2011 in Chennai, India. It has since expanded to serve customers all over the world. Chargebee is now a major player in this space. The platform’s functionality includes subscription management, billing automation, recurring payments, accounting & taxes, customer retention, and reporting & analytics.

Chargebee’s Organic SEO Traffic

Chargebee generates over 125,000+ organic visitors per month, and the site is ranking for an estimated 80,300 organic keywords in Google.

The site’s SEO traffic experienced steady growth over the years and then saw explosive, exponential growth in the last year with no sign of slowing down.

Let’s look at how they achieved these results below,

Strategies followed;

Chargebee Owns Its Niche’s “What Is” with Glossary Pages

In the glossary section, Chargebee covers all of the major “what is” questions people could possibly have for each of its major product and service categories. This signals topical authority to search engines.

Chargebee Uses a Content Marketing Strategy To Rank For Long-Tail Keywords

In the B2B fintech space, potential clients ask and search for many specific questions. Chargebee addresses these questions in dedicated blog posts.

Ranking For Other Companies’ Brand Keywords Through Technical Documentation

Chargebee has an extensive documentation section on its website that covers technical aspects of its platform, such as feature explanations, payment methods, and API integrations.

Following the above strategies, Chargebee generates over 125,000+ organic visitors per month.?

Tweet ?of this week ??

Why this tweet??

Christina Butan shares some pitching tips in this thread that marketers can use. Here are a few:?

• Add a crisp, personalized introduction to your outreach emails?
• Leverage the power of storytelling in your emails.?
• Give the recipient some time to get back. Don’t just shoot one after one reminder emails.?

Read the remaining tips here.?

PPC Creative of the week ??

Why this creative??

• One look at the creative and you can understand what Trello exactly does. We love how the creative communicates Trello’s value proposition so well.?
• The copy in the creative is brief and crisp. It is targeted at project managers (Trello’s ICP). We like how personalized it is and doesn’t leave any room for confusion for the target audiences.?
• We also love the background color. It is fresh and not over the top.?

Upcoming Sessions/Events to follow ??

How To Predict Your SEO Success: A 5-Step Formula To Help You Win

Wednesday, February 15 at 2 pm ET

Register here