TripleDart SaaS Trends (Edition-05)

We are back with another insightful, informative and thoroughly engaging edition??

Lets start with the Highlights for this week,

Highlights for this week ??

Yandex ‘leak’ reveals 1,922 search ranking factors (Source)

SEOs have already started analyzing Yandex's search ranking factors, which include PageRank and several other link-related factors.

Twitter Rolls Out Search Keywords Ads To All Advertisers (Source)

Twitter is introducing a new ad unit called Search Keywords Ads, which allows advertisers to pay for their tweets to appear in search results for specific keywords. Search Keywords Ads are similar to promoted tweets but have the added benefit of appearing in search results.

Google Announced Account level negative keywords list (Source)

Are you using PMax campaigns? Good news for you: Account-level negative keywords are here! Finally! You can now create a negative keyword list that applies to _all_ search and shopping inventory. This even includes PMax. Google is rolling out this feature in all accounts right now.

Microsoft Bing Ads Revenues Up 10% - Growth Slowing… (Source)

Microsoft reported earnings last night, and in after-hours trading, it seems, for the most part, that Wall Street is happy. But if you look at the search ad revenue numbers, that department's growth continues to slow.

Zoho’s profit crosses Rs 2,700 Cr during FY22 ( Source)

Zoho’s revenue from operations climbed 28.3% to Rs 6,711 crore in FY22 from Rs 5,230 crore in FY21, according to its consolidated annual financial statements with the Registrar of Companies (RoC).

Marketer to follow ??

Lincoln Murphy

Lincoln Murphy is an expert on customer success and SaaS growth. He is a consultant, speaker, and author in the SaaS growth space. He has been working with SaaS companies for over a decade and has helped many companies to improve their customer success and grow their businesses. He is the founder of Sixteen Ventures, a customer success consulting company that helps SaaS companies to improve their customer retention and growth

Why should you follow him?

1. He provides valuable insights and advice on customer success and SaaS growth through his blogs, podcasts, and LinkedIn posts. He writes about customer retention, upselling, customer-centric product development, and more.
2. He is a frequent speaker at industry events, sharing his knowledge and experience with others in the SaaS industry.
3. He has a wealth of practical experience and knowledge in the field and is well-known for his expertise in customer success, retention, upselling, and customer-centric product development.
4. Following Lincoln Murphy can give you a deeper understanding of customer success and SaaS growth and help you develop a customer-centric strategy that aligns with your business goals.

Follow him here

A Cool Case Study for this week ??

Canva

Canva is a well known graphic design platform for creators to seamlessly design social media creatives, pitch decks, and other design resources. The app includes numerous ready-made templates for users. It is a freemium and affordable platform with lots of unique features.?

How Canva grew its monthly traffic by 13M??

The strategy followed by Canva to achieve it:

• Value-Adding Content

They create content to help users create better designs on Canva, which drives significant traffic, user growth, and retention.

They offer content mostly in 3 areas:

1. How-to blogs

2. Long-form articles

3. Design tutorials

• Solution-focused SEO

Canva uses a goal-related and solution-focused keyword strategy for SEO. They focus on the goals of their users and connect them to a specific solution they're looking for.

• Social Sharing

Canva’s early adopters became their first powerful advertising engine by sharing their designs with friends. They proliferated from word of mouth and social proof from their first 150K users.

• ?Influencers

Canva collaborated with social media influencers and creators to leverage word-of-mouth marketing and reach more users. This increased their reach by 2X in less than a year.

Key Takeaways

• Leverage individual brand partnerships to grow your audience
• Find ways to encourage your users to share your product or product results created by users.
• Contests, and challenges are a great way to boost social sharing
• Allow users to share results in a way that benefits others (effectively building a product-led growth loop)
• Design various landing pages for similar keywords (for different stages of the buyers’ intent)
• Have a place to add value for everyone no matter what stage of the buyers' journey they are in (to naturally walk them through to becoming a customer)

Tweet of this week ??

Source

In this thread Alex Garcia explains extensively about 50 marketing threads on Twitter that will help SaaS marketers to learn new marketing tactics.?

You can specifically learn the following:?

1. Hacks to Optimize Your Site
2. Content Marketing To Drive Long-Term Growth
3. Keys to creating a cult-like brand??

To read more click here

PPC Creative of the week ??

Why did we like this creative??

• Really simple but great creative which explains the value proposition
• Since it is compared with big players like marketo, outreach the inflection’s recall is higher
• Clean and concise copy

Upcoming Sessions/Events to follow ???

Enterprise SEO: 7 Use Cases To Level-Up Website Optimization With Website Intelligence

Wednesday, February 8 at 2 pm ET?

Register Here