TripleDart SaaS Trends (Edition-03)
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Heyy!?we are here with the third edition of our weekly newsletter. Let's start with the highlights for this week:
Highlights for this week ??
OpenAI’s ChatGPT Update Brings Improved Accuracy (Source)
OpenAI, the company behind the popular conversational AI model, ChatGPT, has released an update to improve the chatbot’s accuracy. Following an extended period of downtime on Tuesday, ChatGPT is up and running with a new model. This is the first update to ChatGPT this year and the second update to the model since its launch in November. A popup message lists the changes in what OpenAI calls the “Jan 9 version” update.
Microsoft, BigCommerce team up to launch new marketplace Ads and Listings (Source)
Microsoft and BigCommerce just announced a partnership called “Microsoft Ads and Listings in the BigCommerce Marketplace.” The new collaboration enables BigCommerce merchants in the US, UK, and ANZ to directly integrate their stores and reach Microsoft Advertising’s audience of more than a billion people.
YouTube’s New Partner Program Terms (Source)
YouTube is rolling out new contract terms for all channels that earn ad revenue, which creators must accept to remain in the YouTube Partner Program. All monetized channels will have six months to review and accept the new terms. However, the sooner you accept the terms, the sooner you can take advantage of YouTube Shorts monetization, which begins on February 1.
Microsoft Reportedly Planning A $10 Billion Investment In OpenAI (source)
Microsoft is reportedly making a big step to gain an advantage over its competitors by investing $10 billion in OpenAI, the developers of ChatGPT.OpenAI specializes in creating software that can learn and adapt to various tasks. The company is gaining the attention of casual users and industry experts with its popular app ChatGPT, which has been met with great acclaim since its latest release last month.
Microsoft Announces Store Ads & Other Updates(Source)
Microsoft published its newest round of advertising product updates today.Among the top updates is the launch of Microsoft Store Ads on desktop devices.The updates to Microsoft’s advertising products include:
Google Chrome Team Shares Tips For Optimizing Core Web Vitals (Source)
Google is sharing an updated set of recommendations for optimizing Core Web Vitals to help you decide what to prioritize when time is limited.Core Web Vitals are three metrics measuring loading time, interactivity, and visual stability.Google considers these metrics essential to providing a positive experience and uses them to rank websites in its search results.
Marketer to follow ??
Brooklin Nash?
Brooklin Nash is a freelancer and content marketing expert, and he is the co-founder of Beam Content and Partner at one of the biggest freelance communities called - Peak Freelance. ?He regularly inspires us on social media with his killer marketing tips and strategies, takes us through the ups and downs of freelancing, and shares tips on clear and simple client communication. We’re a fan!?
Why should you follow him??
If you follow him, you’re bound to get clear answers to the following questions:?
1. How do you package your services to clarify what you offer to clients?
2. When dealing with a new client, how do you plan qualify them up-front (to ensure you’re a good fit for them and they are for you)?
3. What to include in your proposal to help make your expectations transparent and deliverables clear to clients?
4. Do you have regular meetings with clients? If so, how do you prepare for those meetings?
5. Have you ever had to fire a client? If so, how did you communicate that to them?
And so much more!?
Follow him here?
领英推荐
Case Study ??
RevenueHero increased its Organic traffic by 200% in less than a quarter (source)
RevenueHero is an Online Scheduling software that enables Marketing and Sales teams to double their pipeline by qualifying, routing, and scheduling more meetings. Their mission is to convert form-fills into meeting booked, besides routing the inbound leads on a real-time basis.?
RevenueHero combined forces with TripleDart to manage their organic channels, including SEO & Content Creation. In less than a quarter of onboarding RevenueHero, TripleDart was able to leverage 1.17K clicks and 106K impressions. TripleDart applied its unique Strategy for setting up the on-page and off-page SEO Tactics. Besides, we also published 10 to 15 keyword-driven blogs every month.
?As a result, some of the recent blogs published by the TripleDart team for RevenueHero ranked #1 on SERP in less than a month.
Results:
How they achieved it:
Tweet ?of this week?????
Here? in this tweet Barsee explains about? techniques for marketers to get massively ahead in 2023 by using Chat GPT:?
Read it for yourself here?
Ad Copy of the week ??
Why we liked this ad copy??
PPC Creative of the week ??
Why we liked this creative??
Upcoming Sessions/Events to follow ???
How To Supercharge Your Keyword Research With Powerful Topic Clustering (source)
Date: Wednesday, January 25 at 2 pm ET