TripleDart SaaS Trends (Edition-02)

Hey there SaaS marketers! How are you doing? We're super-excited to present you the #2 edition of our newsletter:

Highlights for this week ??

Google’s year in Search 2022- Google Trends (Source)

Explore the searches that shaped 2022, from Google Trends here.

LinkedIn Announces 7 Updates Coming In 2023 (Source)

LinkedIn keeps updating its interface. As we stepped into 2023, LinkedIn gifted us with some much-needed updates. Here’s a sneak peek:

• ?Improved Video Accessibility
• Standardised Accessibility Job Titles
• Alt Text Functionality in Campaign Manager
• Updates To Job Search
• Updates To B2B Product Search
• Post Scheduling
• Content Analytics

For more details, read this article

Google Updates Article Structured Data Guidance (Source)?

Google updated the documentation for the Article's structured data, which supports articles, news articles, and blog posts, Schema types. The updated guidelines affect the headline property to conform to the guidance on title elements and links.

Microsoft Bing Tests Zoomable Site links (Source)

Microsoft Bing is at it again, this time testing a site link interface that zooms in and expands as you hover your mouse cursor over the link. It is pretty cool to see this zoomable site link interface.

2022 Year in Review | VC funding for startups down 30% to $24 billion(Source)

Venture capital funding for startups fell 30% this year compared to the record highs of 2021 as the turbulence in the technology sector made investors skittish, severely hitting late-stage fundraising. Indian new-age companies picked up $23.95 billion across all stages as of December 28 this year compared with $35.46 billion, according to data from Venture Intelligence. Learn more here.

Marketer to follow ??

Justin Welsh ?

Justin Welsh spent the last decade building two $50M+ ARR companies, teams of 150+ people, and raising over $300M in venture capital. Then, in 2019, he walked away from his executive job at a high-growth startup to build his own portfolio of one-person businesses.?

Why should you follow him?

If you are a marketer, Justin Welsh’s LinkedIn posts can prove to be a treasure trove of knowledge for you. Justin Welsh posts content on all things LinkedIn marketing, personal branding, productivity, entrepreneurship, and so on.?

You can follow Justin Welsh here.

Also, subscribe to his newsletters here.

Case Study ??

The Case Study: Scaling Monday.com to 1.2M Traffic in 12 Months (Source)

Like most successful SaaS companies, Monday.com also understood the importance of effective content marketing early on in their journey. From the very beginning, Monday.com has focused on all the commonly used content marketing channels like social media, SEO content for blogs, and their website. But over the past few years, the company has also started running other brand awareness campaigns outside of these domains.

They wrote 1,000 articles in 12 months, growing traffic by 1,570% in the first three months and to more than 1,000,000 monthly visitors today.

Some of the key takeaways from this content marketing case study on Monday.com would be the following:

• Content production is time-consuming, but if you put the effort into developing engaging content tailored to your audience’s needs and preferences, you could see tremendous growth.
• Audience segmentation and content categorisation are the mantras to blogging success, as seen with most popular SaaS brands.
• Product-led content is the hero of SaaS content marketing. Be it ClickUp, Monday.com, or Notion, they’ve all seen value in it.
• Extensive internal and external linking can do wonders for your content’s SEO, building authority for your blog and website.
• Data-driven content marketing helps you optimise your content marketing campaigns with crucial market and customer information.

To learn more about click here

Tips for structuring your google ads search campaigns in 2023 (Source) ???

It can be challenging and time-consuming to constantly stay current with Google's numerous changes to its advertising policies and practices. It's normal to feel overwhelmed and unsure of how to keep up, especially when industry experts remind you that not staying up-to-date with the latest tactics can result in missed opportunities.

TripleDart has decided to make your life just a little easier by summing up the major updates and best practices required to smooth sail through your 2023 Google Ads strategy. This has been tried and tested for more than 30 of our clients and we use this strategies combining with our internal data analytics systems to manage and optimise our client accounts.

Every Search on Google is Unique,

For Example, Just 5 of these data points can generate 1.176 Possibilities

Google ads machine learning algorithm can help you process this and incredible array of signals in real time & deliver more relevance to drive more business results. Google ads ML actually has day to day applications; these models are able to catch complex patterns that could easily overlook human analysis.

And? a Universal principle is

Larger Data Volume = Faster Learning

To understand this clear and better, read below sections,

1. So How to Structure Google Ads Search Campaign in 2023 for Maximum Success?
2. How to Automate Bidding?
3. How to Consolidate Traffic from various campaigns?
4. How to improve creative excellence in Google ads search campaigns?
5. 3 Rule Approach - Smarter Together

Tweet of the Week ??

This Tweet literally went viral as it added a lot of value to marketers’ tech stack.

Here are our takeaways from this tweet:?

• The standard approach is to have the text content (headings, text, buttons) and imagery (photos, illustrations) side-by-side.
• A tweak on that approach is to match the imagery on the right to the shape of the text on the left.
• You can also go single-column and put the text above the imagery.
• You can flip that around and put the imagery above the text.
• One of my favorites is to put the imagery in line with the text.
• You can overlay the imagery with the text, or you can do something a bit wild.
• You can surround the text with imagery.

Read the full tweet here?

Ad Copy? of the Week ??

Our ad copy pick for the week is from the email personalization tool - (Source)

Why do we love this copy??

• It doesn't over-promise. It only promises to book meetings with 30% cold prospects, and that’s absolutely believable.?
• Addresses real pain points the target audiences face, like not finding leads’ contact, reaching out to prospects at the wrong time, and so on. Haven’t we all faced these challenges as marketers???
• It sets expectations correctly and convinces you to achieve success if you sign-up for the course.?

PPC Creative of the week ??

Here’s ad creative that we absolutely loved! (Source)

What stands out in this ad?

• The introductory text Conveys the clear value prop and users can get a clear understanding of what to expect.
• The creative attracts attention with some insightful data and facts
• The CTAs are cool too.

Upcoming Sessions/Events to follow ???

1. SaaStr APAC 2023 - February 22-23 | Singapore - Register here?
2. Fastest Growing SaaS Companies of 2022... and how they did it Reviews (Source)
3. Content That Connects: Buyer-Centric Storytelling That Builds Credibility (Source)