TripleDart SaaS Trends (Edition-04)
TripleDart - Extended B2B SaaS Growth Team
Finally, an Extended SaaS Acquisition Marketing Team that Owns Real Growth Numbers
Hey there SaaS marketers! We're super-excited to present you the #4 edition of our newsletter. Let's start with the highlights for this week:
Highlights for this week ????
Google Optimize Sunset (Source)
Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date. Any experiments and personalizations still active on that date will end.
Microsoft have extended 5 months to migrate to Responsive Search Ads: deadline extended to 1 February 2023 (Source)
Microsoft taken action to make it easier for you to act on an important change for their platform. For those who may still be working on the Expanded Text Ad to RSA migration, they heard our need for more time and have extended our timeline by an additional five months.
Mondu Tops Up Series A Funding With Additional $13M with total of $56M (Source)
Mondu is a B2B payment fintech company. It offers B2B marketplaces and merchants a flexible payment method with net terms, all without the financial and operational headaches often associated with the process. The company was founded in 2021 and is based in Berlin, Germany. Mondu Tops Up Series A Funding With Additional $13M with total of $56M.
Beaconstac lands $25M investment for its QR code management platform (Source)
Beaconstac is an all-in-one phy-gital solution using QR Codes. We’re helping businesses streamline operations, improve customer engagement, measure the ROI of physical marketing channels, and save marketing costs. Beaconstac lands $25M investment for its QR code management platform.
YouTube Launches New Analytics & Custom Shorts Thumbnails (Source)
In its latest round of updates for video creators, YouTube is launching more detailed analytics data and enabling Shorts thumbnail customization. The new analytics data will give creators a breakdown of subscribers gained by content type and information about the content their audience is watching across formats. For the first time, channels can customize thumbnails for Shorts videos, which has the potential to drive more clicks and views.
Twitter Cuts Off Access To Third-Party Apps(Source)
In a move sparking controversy across tech and developer communities, Twitter appears to have cut off access to third-party apps like Twitterrific and Tweetbot.By cutting off access to its API, Twitter limits developers’ ability to offer alternative ways to access the platform.This change could impact those who depend on third-party apps for their daily Twitter content. While it’s unclear why Twitter is making such drastic changes to its API access policy, a report from The Information suggests it’s no accident.
Google: Google Quality Updates Can Impact Crawling & Indexing (Source)
Google's John Mueller said again that its quality updates, like core updates and the others in the family, can not just impact the ranking of a page in Google Search but also how Google crawls and if Google decides to index that page.
Marketer to follow ??
Ross Hudgens
Ross Hudgens founded Siege Media in August 2012. Siege made the Inc. 5000 in the last five years and has been named one of Inc’s Best Workplaces. Ross’s work has been featured on Moz, Search Engine Land, Forbes, AOL, and Hacker News. He is also a frequent speaker with appearances at well-known conferences MozCon, LearnInbound, SearchLove, and MNSearch, among others. Ross also enjoys investing in tech startups with a focus or exposure to SEO or content marketing.
Why you should follow him:
Ross is an amazing person and mentor. He understands the role of SEO and quality content's in achieving an organization's long-term goals. His LinkedIn posts and YouTube videos are thoroughly insightful. He is always sharing new tips, tricks, and secrets related to SEO and content marketing that you can’t afford to miss.?
Follow him here:
A Cool Case Study for this week ??
ShippingChimp saw an 8X increase in their Organic Traffic through SEO-Focussed Content Strategy (Source)
ShippingChimp is a cloud-based e-commerce operations platform that helps retailers automatically sync their orders, customers, and logistics information in one place to supercharge their customer experience and reduce operational expenses with data-driven decisions. From contributing to the post-purchase experience to driving repetitive orders, ShippingChimp helps eCommerce companies to scale their businesses significantly.?
With an undeniable urge to help other businesses succeed, ShippingChimp wanted to establish its knowledge and tested strategies for the eCommerce industry. However, their ICP was vast, and they encountered mixed results on Google ranking. That’s when they reached out to Tripledart seeking expert guidance on Full-service SEO with a dedicated content strategy and the creation of priority pages.?
Soon after, ShippingChimp generated 500k impressions from organic channels. TripleDart also scaled all their content to rank well in the SERP by applying solid SEO strategies around relevance and authority. Furthermore, we played around with our content marketing strategies to generate new content for ShippingChimp, which increased organic traffic by 8 times in hardly two quarters.
领英推荐
RESULTS
How we did it:?
Tweet ?of this week???
In this thread, Azar explains about 7 ads lessons to 5X your ROAS,
1. It depends on how you position the ads.?
2. Show, don't tell.
3. Scriptwriting is where the magic happens.
4. Counterintuitive hooks for the win.
5. Thumbstopping relatable question.?
6.? Hook > Punch > Hook > Punch
7. Some more lessons:
For more details, click here:
Ad Copy of the week ??
Why did we like this ad copy??
PPC Creative of the week ??
Why we liked this creative??
Upcoming Sessions/Events to follow ???
Enterprise SEO: 7 Use Cases To Level-Up Website Optimization With Website Intelligence (Source)
Wednesday, February 8 at 2 pm ET