Triple your Facebook ROAS with Momentum Scaling ??

Apply this unconventional Facebook Ads scaling technique to spend your budget in the most efficient way by exploiting the Facebook Algorithm. ??

?? What is Momentum Scaling?

Momentum Scaling (cool name, right?) is a special scaling technique that focuses your ad budget on specific days of the month and leverages the Facebook algorithm by artificially creating an insanely positive customer experience.

What?! Let's stop here for a moment and break it down...

?? How does it work?

Let's say you got a big event coming up, could be a launch, sale or just an email or influencer campaign. To be honest, it doesn't matter, the only reason we're looking for such occasions is the extraordinary amount of Pixel events coming in (i.e. purchases).

The Facebook algorithm notices through the Facebook Pixel that your store experiences an insane increase in events such as page views, add to carts, purchases etc. and consequently thinks that you offer a great customer experience.

?? Why does it work?

Believe it or not but Facebook's main goal is to keep their users happy by providing the best possible customer experience so people stay longer on their platform. Since Facebook consists of organic as well as paid content (ads), it's also incredibly important that agencies/businesses run relevant ads - and this is the crucial point.

Facebook "rewards" good advertisers with lower advertising costs as well as better placements because they provide a better customer experience than "bad" advertisers.

This is also true for your website because Facebook checks the landing page you're sending people to and gets feedback from the Facebook Pixel if the experience is positive (people stay a long time on the site and take desired actions) or negative (drop off).

?? Now we come full circle

By having another external occasion (launch, sale, email campaign etc.) causing a magnitude of events, you artificially create momentum in your store which the Facebook Pixel will recognize and thus reward you with better performance.

?? Impossible?

Well, no because we have clients focusing up to 80% of their ad budgets on such occasions and seeing great results that cause an uplift in performance for the whole month.

?? Conclusion

There's literally no better time to acquire new customers and run profitable campaigns on Facebook than on these specific days. ??

Of course, it's a bit more complicated than that because we sometimes scale our campaigns dynamically on specific hours of the day and put a lot of time and effort into analyzing buying behavior.

Nevertheless, make sure to try this on your own, especially if you're experiencing poor performance after IOS14 throughout the month.

If you have any questions or want to crush this year's Q4 with us, feel free to reach out!

Or learn more here: https://thearbitrage.agency