Triple ROI, and why Worry+Peace is like an insurance for NTUs
Worry+Peace is a reviews-led marketplace that's putting the insurance sector under one roof. We start with the biggest problem - experience.
It's a simple reality that most marketing or effort spent by providers to convince buyers to buy their product isn't going to hit the mark. Surely, that's basic physics. Whilst conversion rates vary, most quotes are NTU.
That means, in an industry that has some of the highest acquisition costs in all of capitalism, the majority of interactions lose value. So, unless you're one of the rare anomalies that convert 100% of their quotes- I'd like to think our tools can help.
With Worry+Peace's Quote Reviews product, any provider can now pump 100% of their acquired, qualified Quotes through a feedback process - that's before the buyer has said YES or NO. As an independent reviews platform, it's far more likely buyers will trust us when we ask them for feedback - plus, our reviews are 360-degree for them, bang for their own spent time. They're a chance for the buyer to share appetite, expectation and confusion. A social negotiation! I think that's really exciting for everyone involved.
That's where the Worry+Peace "Triple ROI" comes in - it's like an insurance for your marketing spend. It's what you get when you set up this new advantageous pathway!
Triple ROI from Worry+Peace Quote Reviews:
?? Immediate Insight
When buyers are given an independent way to provide early feedback before purchase, they can use these comments to convey expectations, appetite and issues. Those comments will vary - and there might be some super useful information to tip the odds in a provider's favour. This is about trust - how providers react to these nuggets will be super valuable. This value has a very short half-life - use it quickly and wisely.
?? Actionable Insight
For every cohort of quotes- you'll use every drop of opportunity to convert a buyer to trust your promises. Many will go elsewhere - so it's here where you can take stock, review the comments and use them to plan or improve for the next cohort. This value lasts a little longer - it can be mulled over and used to test proposition changes and patch problems.
?? Onward Insight (& Value)
If a provider introduces us to a buyer we've not met before, an indelible bond is created between them in our database - an affiliated attribution, of sorts. Since buyers are hardwired to resist putting all their insurance eggs in one basket (ask anyone trying to sell more than 2.5 products to a buyer), we can offer residual benefit - click revenue, credit cashback, and more! Across all the data, we begin to build a picture of what happens to buyers next. This insight might help strategic decisions.
Then there's the opportunity to recoup some of your marketing budget. That's where there's a huge bonus - some providers will want to meet your buyers, too - and they'll be willing to spend now. Earn something back! You introduced us to that buyer.
We don't sell cover - so no incentive to turn heads
As with everything we do - this is underpinned by our avoiding any conflict - we don't sell cover. We simply create a level playing field for buyer and provider to follow nature's course for insurance.
All in all - this makes using Quote Reviews a bit of a no brainer. If most of your marketing spend is going down the drain anyway, and you don't sell every product to every buyer anyway - you may as well get the 3-pronged value we're offering you.
Worry+Peace is to your marketing plans what the KERS button is to an F1 driver. The faster you drive, the more value we will recoup for you. As more providers clock this fact, the path to our becoming a new category for new distribution opportunities becomes increasingly more inevitable. Everyone wins.
We like to think of our £300 a month license now as an insurance premium. If your new business, marketing, and renewal efforts are quantifiable - what percentage is our license to it? If it's 5% or less - it's going to look like very very good value when the Triple ROI kicks in!
Make sense?
No brainer. Book your demo now.