Triple, the payment data platform
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This week we talk about the success of the Amazon Prime campaign, our post about our latest blog post and the relationship between artificial intelligence and finance. Let's go.
Amazon? Prime Day
In case you didn't know, a couple of weeks ago, Amazon launched its famous #AmazonPrimeDay22 campaign. The results were excellent, Amazon stated that over 300 million items were purchased during this year's Prime Day sale, up from approximately 250 million in 2021, making it the largest Prime Day event in Amazon's history.
But which categories have been the most purchased:
Other interesting facts about the campaign that Numerator has been able to provide is that,?
?? The average spend per order for Prime Day 2022 was $53.14 (compared to $47.14 for the same period on Prime Day 2021).
?? 11% used Prime Day to get started on holiday shopping, and 8% said they bought back-to-school items.
?? As a result of #inlflation, 83% of #PrimeDay shoppers said inflation and rising prices influenced their Amazon purchase.
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Understand your customers using payment data
91% of consumers want brands to offer a unique and personalized shopping experience. Another important fact is that 41% of customers say they would stop visiting a website if it does not suggest or show them products tailored to their needs, tastes or what they want. Don’t miss our latest article in our blog.
Artificial Intelligence in Financial Services
McKinsey reports that Artificial Intelligence or AI can deliver up to $1 trillion of business value each year. Artificial Intelligence is reshaping the finance sector by identifying powerful data patterns more efficiently than human resources.
Upcoming…
Tomorrow we'll share with you an article about How to use data in financial services and?an infographic about? 4 Ways Financial Institutions Can Make Data Actionable.
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We will see you in our next newsletter!