Triller files to go public, influencers and private-equity deals, a TikToker lands a book deal

Hi, this is Amanda, and welcome back to our weekly creator economy newsletter, Insider Creators. Don’t forget to subscribe!?

Here’s what to expect in this week’s edition:?

• TikTok-copycat Triller files to go public?

• How influencers are getting involved in private-equity investments

• How a TikToker landed a 6-figure book deal?

• And more including an Instagram creator's sponsored-content rates and TikTok’s US e-commerce plans.

TikTok-copycat Triller files to go public?

Triller's preliminary S-1 filing to go public on the New York Stock Exchange has been released.

The company reported a smaller net loss in 2022 than in 2021 and around $48 million in 2022 revenue.

My colleague Dan Whateley wrote an analysis on three key takeaways from Triller's filing and examining the state of Triller’s business and pitch to investors.

The recent filing shows that celebrities and creators remain a core part of its pitch to investors and other key metrics from Q1.

Read the 3 main takeaways from the hundreds of pages Triller filed, here.

How influencers are getting involved in private-equity investments

The Newcastle Network, a private-equity firm, is tapping creators as investors for DTC brands.

Sydney Bradley and Margaret Fleming wrote a breakdown of Newcastle's strategy for bringing on influencers.

Vickie Segar , who is a partner at the firm, works to develop strategic partnerships with influencers for market research on behalf of the firm's portfolio companies and bring on creators themselves as investors.

"You shouldn't just have investors who are finance people sitting at the table making decisions on where to invest millions and millions of dollars," Segar said. "You should actually have people who understand consumer products in a different way."

Check out 3 ways the private-equity firm is working with influencers, here.

How a TikToker landed a 6-figure book deal?

Katie Siegel's debut novel, "Charlotte Illes Is Not a Detective," was published in June by Kensington Books.?

Marta Biino wrote about how she landed a six-figure book deal thanks to #BookTok.

Siegel didn't originally envision the story as a novel, but as a video series for TikTok, she said.?

Then an editor at Kensington Books saw her videos, and Siegel ended up with a book deal.

Read more about how she landed the deal, here.

Seeking nominations for the top angel investors funding creator-economy startups in 2023

Insider is also compiling our first annual list of the top angel investors in the creator economy.

We want to hear from you about who the standout angels and solo investors are in 2023.

Submit your nominations here.

More coverage from this week:

The business of being a creator

• A YouTube content strategist shares what the job is like (Insider)

• The tech stack a TikTok creator uses to edit his videos and manage his workflow (Insider)

• An Instagram creator shares her sponsored-content rates for Instagram and Threads (Insider)

Social platform and creator economy startup news?

• Discord has laid off 4% of its staff as the company undergoes a reorganization (Insider)

• TikTok is building an e-commerce team in the US focused on pre-owned luxury items (Insider)

• TikTok replaces its top shopping exec with Meta and Amazon veterans (The Information)

What’s happening in digital culture

• “Planet of the Bass” is trending on TikTok, and it hasn't even been released (NBC News)

• How Twitch streamer Kai Cenat’s NYC giveaway turned into chaos (TechCrunch)

Thanks for reading! Send me your tips, comments, or questions: [email protected].