The tricky tactics behind Intel's Processor Advertising

Have you ever found yourself asking why Intel spends a boatload of money on advertising their processors to consumers despite being a B2B business? I mean, let's face it, most of us don't know squat about the technical specifications of an i5 or i7 processor. Sure, there are a few nerds out there who like building their own computers and can talk your ear off about clock frequencies and cores, but for the most part, we're clueless. So why does Intel spend so much on consumer marketing when the majority of us won't even buy their processors directly??

Well, I recently stumbled upon the answer while working on a case for an indexing company trying to compete with S&P Global. As someone from a different background, I decided to interview people in a similar space to get a better understanding of the market. When I asked why they relied on S&P for benchmarking, I was surprised to find that they didn't have a good answer. But what was clear was that S&P was popular, and it was easier for investment advisors to use S&P indices to get customers to believe in it.?

But here's the kicker: just because something is popular doesn't mean it's the best. It's just easier for people to use the popular option as a benchmarking tool. This is where Intel comes in with their strategy.?

They know that cognitive bias plays a big role in our decision-making process. Even when we think we're being unbiased, our opinions are already influenced by our experiences. Bias isn't always a bad thing, but it can lead us to make mistakes. The key is to be aware of our biases and make informed decisions.?

Intel takes advantage of this bias by marketing their products in the consumer space. We may not know much about their processors, but when we're shopping for a new computer, we often filter between Intel and AMD, and between i5 and i7. And let's be real, we assume that i7 is better than i5 just because 7 is a bigger number (hey, it's what I thought too). Intel knows this and uses it to their advantage to ensure that PC manufacturers will buy their processors.?

It's like they're planting ideas in our minds, trying to influence our behavior for a favorable outcome. And it's crazy how well it works! It just goes to show how powerful marketing can be, even in the customer's customer space.?

So the next time you're in the market for a new computer, remember that popular isn't always better.

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#psychology #marketing #intel #cognitivebiases #brain #amd