Tricks and Trends in UX/UI

While good designs have always existed for each decade, they usually go through significant changes with time. The way UI/UX design is implemented is strongly influenced by the recent developments in technology, the shift from one device to another, and other factors of influence.

However, if everyone simply followed the current UI/UX design trends, how do we hope to create unique design trends in the future? It’s when people think outside the box that we advance in creating new design methodologies.

That being said, you can’t build successful products if you ignore the current UI/UX design trends and decide to pave your own path. Experimenting with new ideas for a couple of elements while building the others following sound design principles and trends is the secret to a successful design.?

Main Benefits of Following UI/UX Design Trends

1. UI/UX Design Trends Reduce Costs

It takes a lot of research, architecture designing, wireframing, usability testing, prototyping, and the ultimate implementation to create a robust UI/UX design. Trends in UI/UX design demonstrate what consumers are interacting with most during that time. Therefore, by adopting these trends, designers can significantly reduce the amount of time they spend refining and redesigning their products to satisfy the needs of their target market.

When it comes to cost-cutting, prototyping and usability testing are two phases of the web design and development process that have a significant influence on the cost of a product.?

Usability testing allows designers to push past designs that are inconvenient to their users — like the size of their buttons and the readability of their fonts — thereby avoiding significant edits in the final prototype or product itself.?

Prototyping is a technique used by UI/UX designers to determine how easy it is for their target audience to interact with the interface of their product and what technology is necessary and feasible to power the design.

2. UI/UX Design Trends Help You Stay Fresh and Original

There’s a reason why new design trends come up virtually every single year — it’s because people get bored of the same old designs and are looking for something more fresh and innovative.?

Here’s the thing.?

When you follow design trends, your goal is not just to simply copy them. Designers who follow the current UX industry trends do so to gain inspiration and add their own ideas to create unique trends.?

3. UI/UX Design Trends Help Increase ROI

We are all guilty of favoring one website over another despite the fact that they both provide the exact same range of products, content, and prices. The reason is that we prefer the user interface of a site, which plays a huge role in converting customers.?

Let’s dive a little deeper and understand why you should follow trends.

When a design is trending, brands quickly adapt the strategies that have produced the best results.

Source: Twitter

This means your users will have a relatively similar experience as they move from one site to another. Their exposure to the same type of navigation and UX design patterns makes them accustomed to it.

If your site differs drastically from the experience they’ve had with their other favorite websites, there is a chance that they may not enjoy the change.?

However, that doesn’t mean you’re to use the same homogeneous designs. Simply ensure you aren’t straying too far away from what is popular with people now.

Main UI/UX Design Trends

Use of Dark Mode

Dark theme is a visual trend that is taking off again in 2022. It is designed to alter the contrast and brightness levels to ease the visual strain. More than just a UX design trend, the dark mode has become an industry standard with big names like Google, Apple, and Meta, making it so easily accessible to their users.?

Dark mode does not equate to black. In fact, user experience trends show that a darker shade of gray is a predominant surface color since it’s less contrasting than light text on a black background.

Here are some major advantages of using dark themes:

Reduced eye strain. After staring at a screen for long hours, nobody can refute visual fatigue. Increased exposure to bright screens can cause blurred vision, stinging eyes, neck pain, and headaches.?

Increased visibility in low-light areas. People who work during night hours or in dimly lit rooms can experience stronger symptoms with prolonged exposure to bright screens. Dark themes dramatically reduce these adverse health effects, making the experience healthier and safer.

Accessibility. The dark mode is no longer just a perk; it has become a necessity. People who experience severe migraines or suffer from visual disorders need dark themes to overcome the challenges they typically face after using light themes for a long stretch of time.

Final Thoughts

UI/UX design trends are constantly changing, and businesses need to keep up with them to create successful products. Design trends have become popular for a reason. Any designer worth their salt would study and analyze them to create brilliant and engaging designs.??

Brands like Google are excellent at adapting to new trends while playfully skirting around them to challenge the status quo with their innovative designs.?

After understanding your target audience's needs, motivations, goals, and pain points, you can leverage the UI/UX design trends for 2022 that we’ve listed in this blog to create a product with a high potential for success.?

If you’d like help incorporating these UI/UX design trends within your brand identity, you can book a free consultation call with our experts at Wandr today!

Want to know more Tricks and Trends in UX/UI? Check out our full blog here .

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