The Trickle News Drop | Edition #3

Webinar: Creating growth on a small budget

When you want to significantly grow your business, brand really matters. But most companies can't compete with big brands in all the channels. Why is branding so crucial even for small companies? How can you build brand on a small budget? What is the kind of content that helps you achieve growth? You will get the answers to these, and many more questions, at this webinar!

In just 60 minutes we will cover:

• Why you need brand building
• The four laws of brand building
• Building big brands on a small budget
• Creative ideas to achieve growth
• Digital brand building vs. digital performance marketing
• Anti-waste philosophy

Sign up through the image below.

Youtube is testing a Shorts discovery option to potentially drive usage

Youtube is stepping further into TikTok territory, this time via a test of a new random feed prompt that guides users towards Shorts content.

This is a significantly different approach, given that users generally go to YouTube with a specific focus in mind – contrary to TikTok, where users go to their “For You” feed to see what the algorithm decides to show them. Guiding users to Shorts could potentially yield more usage and engagement in the app, and it will be interesting to see the effects of Youtube’s new approach in the coming months.

This is also combined with a newly structured Shorts feed, which seems to show users clips based on various signals including their watch history, subscribed creators/channels, video likes etc. Given that Shorts has seen a massive increase in usage of late this move makes a lot of sense, and the updated feed should potentially amplify discovery further.

LinkedIn to remove all previously posted organic carousel posts by December 14th

Back in June, LinkedIn announced that they would be getting rid of organic carousel posts, profile videos and their in-image linking option. As these updates were made during the summer, LinkedIn stated that current posts would still be viewable. Evidently, that seems not to be the case as it seems to results in the removal of previously posted carousels, and the de-activation of in-image links.

As explained by LinkedIn,

“Starting on December 14th, 2023, we’ll be removing all carousels and profile videos from LinkedIn. If you embedded clickable links within any image or video, please note that your content will remain, but the clickable links will no longer work. You can still share external links in the description of any post.”?

This means that all previously posted organic carousels will be deleted, and in-image clickable links will no longer work. This means users will have to continue to rely on PDFs and sharing clickable links in the post or comment section.

Keep your eyes open for email scams!

More often than not, we come across scam messages (through both email and platform chats) that range in creativity. We have been made aware that scammers are becoming more and more creative in their approach in trying to scam business accounts on social media platforms, and therefore thought it fitting to share our top 10 tips in identifying these scammers and keeping your accounts safe.

1. Check the senders email address. Verify the sender's email address or name. Scammers often use email addresses that mimic legitimate ones but may contain slight variations or misspellings.
2. Look for generic greetings. Legitimate organizations usually address you by your full name. Be cautious if the message starts with generic greetings like "Dear Customer" or "Dear User."
3. Examine the content. Be suspicious of messages with poor grammar, spelling errors, or strange formatting. Legitimate organizations typically maintain a professional communication style.
4. Verify links before clicking. Hover over hyperlinks to preview the actual URL. If the link doesn't match the supposed sender or seems unrelated to the message's content, it might be a scam.
5. Beware of urgent or threatening language. Scam messages often use urgency or threats to create panic. Be skeptical of messages that insist on immediate action or claim dire consequences if you don't comply.
6. Check for personal information request. Legitimate organizations rarely request sensitive personal information via email or through DMs. Be cautious if an email or a DM asks for passwords, credit card numbers, or other confidential details.
7. Verify unexpected attachments. Avoid opening unexpected attachments, especially from unknown senders. Malicious attachments can contain malware or phishing attempts.
8. Use security software. Ensure your computer has updated antivirus and anti-malware software to help detect and prevent malicious content.
9. Confirm with the sender. If in doubt, contact the supposed sender through official channels to verify the authenticity of the message. Use contact information from their official website, not the email itself.
10. Trust your instincts. Last but not least - if something feels off or too good to be true, it probably is. Trust your instincts and approach suspicious messages with caution.