TRICE. Skincare Branding.

Trice is a premium skincare brand based in Dubai. The company passionately crafts cosmetics for women who appreciate self-care and self-love.

About the Project

In 2023, Trice launched its first product — a set of moisturizing and cleansing masks. Our agency was entrusted with developing the brand identity. We developed the brand aesthetics, integrating elements such as logo, colors, font, and packaging. Our goal was to effectively convey the brand's essence and create an attractive presentation for customers.

Target Audience

Women between the ages of 22 and 45, who live in big cities. They tenaciously overcome the daily challenges of life and every day face skin care problems due to air pollution, lack of sleep and stress.Short on time, they are looking for a quick and effective solution to improve their appearance and achieve a radiant look.

Design?Concept

We created multiple concepts of brand identity experimenting with different styles, fonts end tube color featuring the shell as the primary logo element.

Final logo

We showed the client multiple logo design concepts. After careful consideration, they opted for a simple, concise, and minimalistic option. In order to ensure compatibility with the technical requirements for printing on tubes, we deliberately avoided the shell engraving style. The final logo reflects the core of the Trice product: simplicity, lightness, and elegance.

Typography &?Colors

For the project, we chose a simple and minimalistic Grotesque font to represent the natural and simple essence of the mask. We also incorporated an additional Serif font for the brand's visual communication.

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