Tribute to Dick Summer. April PPM Update BOS, NY, DC, PHA
WE LOST A CHAMPION THIS WEEK. ??DICK SUMMER, 89.
This Gentleman is THE Original & Authentic Broadcast Communicator, Mentor, Caring Friend. Dick was a regular fan of these monthly updates.? Thank you for his insightful commentary.
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March 28 – April 24, 2024.? April PPM results show latest format trends.? May Dates:? April 25-May 22.
Understanding the numbers is essential for preparations to win without major investment. Stations with cume positions higher than shares ranks can easily be enhanced with presentation curation.
BOSTON (10) Population 4.413 million, 12% Hispanic, 8% Black APRIL ’24 FEB/MARCH/APRIL ’24 CLUSTERS: Beasley 24.2-25.3-24.1, iHeart 20.3-22.9-22.7, Audacy 18.6-18.5-18.6, WGBH 7.1-6.2-6.9, WBUR 6.1-6.4-5.8.
Stations with comments.? Author/Advisor has lived in and participated with Greater Boston Radio since 1970.
?1.???? WBZ/FM Beasley Sports 9.1-9.7-10.1, 429-438-489k #6 cume. Strong brand, pro teams, built by CBS; great Beasly enhancement and strong #1-2 BBGI combination with WROR. WBZ/FM tops the list by a full 5.0 share!
2.???? WROR Beasley Classic Hits 6.0-6.5-6.1, 598-572-607k #3 cume; tight, safe solid playlist, fine personalities.
3.???? WBUR Boston University News/Talk 6.1-6.4-5.8, 376-373k #11 cume. Despite budget concerns, there’s a very large news department & nice facility. Non-comms shouldn’t have to be dependent on advertising.?
4.???? WWBX Audacy Hot A/C 4.9-5.9-5.7, 485-494k #4 cume; Audacy topper, well positioned. Same BOS Top 4.
5.???? WZLX iHeart Classic Rock 5.2-4.6-5.6, 400-428k #8 cume. Nicely presented, gains rising from #6 tie.?
6.???? WMJX Audacy A/C 6.4-5.7-5.0, 757-800k #1 cume. More listeners, more tune-outs. Once was WBZ/FM.
7.???? WBZ-AM iHeart News/Talk 4.9-4.6-4.9, 351-389k #10 cume. Essential & Iconic “Go To” Boston Radio Station.
8.???? WGBH News/Talk 4.6-3.8-4.3, 285-324k #15 cume. ‘GBH has TV/2, larger staff, newsroom than #3 WBUR.
9.???? WXKS-FM iHeart CHR 4.2-4.4-4.0, 650-651k #2 cume; The KISS Brand lasts but missing Mattie & Sunny Joe.
10.? WEEI-FM Audacy Sports 3.3-3.0-3.9, 327k #14 cume. So far getting some push from the Sox, let’s hope.?
11.? WBGB Audacy Adult Hits 3.7-3.8, 409-462k #7 cume. Decent mix of automated music; inexpensive to run.
TIE 12: WKLB Beasley Country 4.0-3.7-3.3, 335-360k #13. Country is All-American Music with potential.
TIE 12: WRKO-AM iHeart Talk 3.2-3.4-3.3, 106-116k #24 cume. Hangs in with Boston AM talk; credit to iHeart.
14.? ?WBQT Beasley Hot A/C 2.9-3.0-2.7, 410-416k #6-9 cume; 96.9 has more expensive talent but stays put.?
15.? ?WCRB ‘GBH Public Classical 2.5-2.4-2.6, 197-229k #21 cume. Needs radio folks to program the real hits.
16.? ?WJMN iHeart Rhythmic CHR 2.4-1.9-2.0 (back from #16), 328-318k #16 cume. Big signal but still not jammin’?
17.? ?WBOS 2.0-2.1-1.7 282-297k #-17 cume. Nuttin’ honey.? Syndicated morning show from Detroit isn’t local.
TIE 18:? WXRV Northeast Broadcasting Adult Alternative 2.1-1.9-1.5. 260-249k #15-19. The River’s not gaining.
TIE 18:?? WBWL iHeart Country 1.7-2.1-1.5, 215-233k #18-20. Tough being #2 Country vs. WKLB.? Adjustments?
TIE 20:? ?WXLO Cumulus Hot A/C. 1.3-1.4-1.4, 283k #18. Big signal. CMLS has a strong Providence cluster.
TIE 20: ??WERS Emerson College 1.4-1.5-1.4, 152k #22 cume. Nice job making their student presence known.
22.? WZRM iHeart Spanish Tropical 1.1-1.5-1.0, 148-136k #23. Many formats tried on 101.7.? A work in progress.
23.? WNNW-AM Costa Eagle Spanish 0.7, 50k #25 cume.
24. ?WXKS-AM iHeart Talk 0.4, 23k #28 cume. Mostly syndicated; could use enhanced local features.
25.? WCCM-AM Costa-Eagle Spanish CHR 0.3, 13k #32.
TIE 26 @ 0.2: WBGB Audacy Stream, 14k #31 cume & 26. WRCA-AM Beasley Bloomberg News 11k #33 cume.
TIE 28 @ 0.1: WCTK Hall Country, 50k #26 (top 3 in Providence). 28. WUMB UMass Variety, 28k #27 cume. ?
TIE 30 @ 0.0: WWFX Cumulus Classic Rock Worcester, 16k #29. 30. WMVX Costa-Eagle Classic Hits, 16k #30 and TIE 30: WEEI-AM Audacy Sports 50kw, 10k cume down to 4k & #30-34. Wasted Major AM Signal. Beasley is now just 3.9-2.4-1.4 ahead of iHeart; 5.8-6.8-5.5 over Audacy. BOS is a Great Radio Market. Love that Dirty Water.
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NEW YORK (1) APRIL ’24 CLUSTERS February-March-April: iHeart 28.5-28.0-27.8, Audacy 20.0-20.6-20.8, Spanish Broadcasting System 7.2-7.5-7.4, WNYC Public 6.7-7.0-5.6, Media Holding Inc. 6.5-6.4-6.2. ?NYC Top 30: ?iHeart repeats with the Top 3: ?1. WLTW A/C -8.4-8.6-8.9 3.66 million, #1 cume. 2. WAXQ Classic Rock 6.9-6.9-6.3, 1.77-1.83mil #6 cume. ?3. WHTZ CHR 5.6-5.2-5.3, 2.38-2.5mil #2 cume. ?4. WCBS-FM Audacy Classic Hits 4.6-4.9-4.8, 2.43mil #4 cume. 5. WINS-FM Audacy News, 4.5-4.6-4.7 (+0.4 stream), 1.5-1.69mil #8 cume. 6. WSKQ SBS Spanish Tropical 4.1-4.2-4.4, 1.59-1.78mil #7 cume. 7. WBLS Media Holding Urban A/C 4.6-4.5-4.3, 1.39mil #9 cume. 8. WNYC Public N/T 4.7-4.0-4.0, 559k #18. TIE 9: WKTU iHeart RhymCHR 4.2-4.0-3.9, 2.35-2.43mil #3 cume. ?TIE 9: WKTU iHeart RhymCHR 4.0-4.2-4.0, 2.35mil #4 cume.? TIE 9: WNEW-FM Audacy Hot A/C 4.1-4.1-3.9, 2.34mil #5 cume.? 11. WABC-AM Red Apple Talk 3.8-4.0-3.2, 477-446k #19 cume, solid local, not much help from WLIR/FM. 12. WXNY Univision Spanish Tropical 3.1-2.9-3.0, 1.12-1.24mil #12-10 cume. 13. WFAN-FM Audacy Sports 2.0-1.9-2.3 (+1.1 stream), 785-946k #15-14 cume. 14. WPLJ K-Love Contemp. Christian 2.2-1.9-2.2, 719k #16 cume; 15. WPAT SBS Spanish A/C 2.2-2.2-2.1, 960k #13. 3-WAY 16 TIE: ?WQHT Media Holding RhymCHR 1.9-1.9-1.9, 1.13-1.22mil #11. TIE 16: WQXR-FM WNYC Classical 1.8-1.8-1.9, 359-417k #20 cume. TIE 16: ?WWPR iHeart Urban Contemp. 1.8-1.7-1. 9, 1.12-1.16mil #12 cume. 19. WCBS-AM Audacy News 1.7-2.0-1.8 (+0.2 stream), 718k #17. 20. WOR-AM iHeart Talk 1.6-1.6-1.4, 307-231k #22-25 cume. 21. WXBK Audacy Classic Hip Hop 1.3, 865-822k #15 cume. 22. WFAN Stream 1.1, 185k #31. 23. WKXW Talk Townsquare 1.0, 243-288k #23 cume; 24. WSKQ Stream 0.9, 197k #28. TIE 25 @ 0.7: WHUD Pamal A/C 388k #21 & WWRV-AM Spanish Religion 70k #42. ?4-WAY TIE 27 @ 0.6: WBGO Public Jazz 304-363k #22; cume. 27. WAWZ Christian 229k #26. 27. WFUV Fordham University Adult Alt. 217k #27. 27. WNYC-AM Public News/Talk 115k Tie #34 cume.? iHeart cluster lead is 8.5-7.4-7.0 over Audacy.
WASHINGTON DC (8) APRIL ‘24 CLUSTERS FEB/MAR/APRIL:?iHeart 18.1-18.7-19.5, Audacy 13.8-13.6-13.3, Urban One 12.6-12.4-12.8, American University 13.1-11.1-11.4, Hubbard 7.9-8.0-8.1, Howard Univ. 7.6-7.6-8.0. DC Top 20: 1. WAMU American U. News/Talk 13.0-11.0-11.3 535-495k #7 cume. 2. WTOP-FM?Hubbard News 7.6-7.9-7.8, 666k?#2 cume. 3. WHUR Howard Univ. Urban A/C 7.4-7.5-7.6, 506k #6 cume.?4. WASH-FM iHeart A/C 5.9-5.2-5.7, 839-774k #1 cume. Top 4 repeats. 5. WMMJ?Urban One A/C 5.2-4.5-4.9, 397k #11. 6. WMAL?Cumulus N/T 4.5-4.8-4.6, 199-214k #16. 7. WKYS Urban One Contemporary 3.8-4.7-4.4, 374-419k #10. 8. WETA Public Classical 5.0-4.2-4.1, 278-282k #14-12 cume. 9. WWDC iHeart Modern Alternative Rock 3.7-3.8-4.0, 498-473k #9 cume; 10. WZMQ iHeart Country 3.5-4.2-3.9, 338-310k #13 cume. 11. WGTS Contemporary Christian 3.5-3.3-3.8, 271-317k #14 cume; 12. WIAD Audacy Classic Hits 3.7-3.8-3.5, 630-605k #3 cume. 13. WPGC Audacy RhymCHR 3.4-3.1-3.4, 434-488k?#8 cume. 14. WIBG iHeart Classic Rock 2.1-2.8-3.1, 592-538k #4 cume. ?15. WPRS Urban One Gospel 3.1-3.1-2.9, 229-245k #15 cume. 16. WIHT iHeart CHR 2.8-2.6-2.6, 540-510k #5 cume. 17. WJFK Audacy Sports 2.3-2.4-2.5 (+0.8 stream), 193-214k #17. 18. WLZL Audacy Spanish Tropical 2.1-2.3-2.2, 211k #18. 19. WDCN-LP La Nueva Spanish CHR 1.0, 67k #23. TIE 20 @ 0.8: WAFY Manning Hot A/C, 75k #22. TIE 20: WJFK Audacy Sports Stream 49k, #24. iHeart over Audacy by 4.1-6.2, Urban One another 0.5.
PHILADELPHIA (9) APRIL ‘24 CLUSTERS FEB/MAR/APRIL: Audacy 30.5-27.7-30.8, Beasley 27.6-25.8-25.2, iHeart 15.5-16.8-17.2, Public Radio 7.0-7.2-8.4. Urban One 5.4-6.0-5.2. PHILLY’s LIVE 25: ?1. WDAS iHeart Urban A/C 6.8-7.5-8.3 now #1, 538-543k #8 cume. 2. WMMR Beasley Rock 8.0-7.3-8.0, 685-717k, #5 cume. 3. WMGK Beasley Classic Rock 9.1-8.5-7.9, 839k #2 cume.? 4. WIP-FM Audacy Sports 5.7-5.5-6.7 up from #6 (+2.8 stream= 8.5), 481-725k #4 cume.? 5. WBEB Audacy A/C 6.3-5.8-5.9, 981-995k & #1 cume. ?6. KYW-AM Audacy News 6.0-5.8-5.5 (+0.3 stream), 507-547k #10-7 cume. 7. WXTU Beasley Country 5.0-4.7-5.0, 607k #76 cume. ?8. WOGL Audacy Classic Hits 4.2-3.8-4.0, 811-820k #3 cume. TIE 9: WUSL iHeart Urban 3.6-3.5-3.1, 423k #12 cume. ?TIE 9: WHYY Public N/T 3.3-3.1-3.1 up from #11, 269-308k #14. TIE 11: WBEN Beasley Adult Hits 4.2-4.0-2.9, 726-674k #6 cume. TIE 11: WPPZ Urban One R&B Oldies 3.4-3.7-2.9, 348k #13. 13. WIP-FM Stream Audacy Sports 2.0-3.2-2.8, 107k #24. 14. WTDY Audacy Hot A/C 3.1-2.7-2.4, 551-5.6k #9 cume. 3-WAY 15 TIE: ?WRFF iHeart Adult Alternative 2.1-2.2-2.3, 464k #11. TIE 15: WRNB Urban One Contemporary 2.0-2.3-2.3, 304k #15 cume; TIE 15: WPHT-AM Audacy Talk 2.0-2.3-2.3, 161-151k #23; 18. WXPN U. Penn Adult Alternative 1.8-2.3-2.0, 205k #20. 19. WIOQ iHeart CHR 1.9, 457-479k #12-10 cume. 20. WRTI Temple University Classical 1.8, 151k #22. 21. WUMR iHeart Spanish CHR 227k #17.? 22. WPEN Beasley Sports 1.3, 266k #16.? TIE 23 @ 1.1: WPST Townsquare CHR 217k #19. TIE 23: WKXK Townsquare Talk 154k #21. 25. WSTW Forever Hot A/C 0.9, 226k #18 cume. ?Audacy Cluster now protects a 2.9-1.9-5.6 lead over Beasley. ?
More Nor’East Markets & Cluster Scorecard Next Week:? Long Island, Baltimore, Providence, Hartford CT.
Please Hear: Cost-efficient Digital Classics 1220watx.com? AM Stereo 1220 WATX Hamden/New Haven, CT.
Clark Smidt, Broadcast Advisor, Est. 1982.? 978 502-6633? www.broadcastideas.com? [email protected]?
On March 18, the FCC approved nighttime operation for the Grady Moates Worldwide Antenna HEBA (High Efficiency Broadband Antenna) at its current site: 940 AM, Webster, MA.? (www.loudandclean.com). The patented HEBA sits on a single-family-dwelling plot of land, with NO GROUND SYSTEM, There are NO ground wires and NO lights.? This one is just 72 feet tall.? Added value to your AM antenna land.? Please read the published April 15, Radio World Article https://www.radioworld.com/news-and-business/headlines/wqvram-is-granted-cp-to-use-heba-antenna-at-night? This is Huge for Tower Site?Owners!
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