TribalHub Webinar Recap: ??Sports + ??Casino + ??Loyalty: Three Proven Strategies for Building Your Loyalty Database

You can watch the replay here on TribalHub Vimeo.

Big thanks to Shannon Bouschor , Lindsey Buckallew and the TribalHub team for hosting today's webinar on a topic of massive importance to our industry: growing player databases using high-ROI sports promotions.

To recap:

State of the Industry

• Overall: traditional retail revenues are relatively flat.
• Online gaming is experiencing rapid growth.
• Online is the biggest driver of hotel stays, F&B and entertainment ticket purchases for casinos.

Why Sports Promotions?

Sports games are broadcast in every casino and bar in America.

Sports promotions are the most under-utilized way for casino marketers to get player attention, engage them and convert them into retail visits.

Who We Are and What We Do

Chalkline builds loyalty and powerful player profiles through sports prediction games, intelligent marketing automation and next-level analytics.

For the past seven years, Chalkline has been living at the intersection of retail, loyalty & digital marketing.

Why Now?

Loyalty programs are fundamentally changing.

Sports are having a moment.

In addition to the massive reach of the NFL, NBA, MLB, NHL, UFC and more, there's Caitlin Clark, Taylor Swift & Amazon's TNF post-game music show.

Sports is a massive core of pop culture.

Step #1: Start Sports Promotions Now

It's simple, low cost and easy to start. If you're not running digital sports promotions for database growth, you're missing an opportunity.

Step #2: Integrate Digital + Retail Loyalty

Nearly every casino hosts a Super Bowl party.

Nearly every casino is full on the first Thursday of March Madness.

How are you using Big Sports events to connect your loyalty membership to digital rewards and engagement?

What if you could easily get every player to connect to you IN BETWEEN visits to your property?

That is exactly what Digital Sports Promotions do.

Step #3: Cultivate Omnichannel Players: They're 6 Times More Valuable Than Average Players

The fact that "Online + Retail" omnichannel players are six times more valuable than single-channel players has been reported by:

• BetMGM in their earnings reports
• Rush Street Gaming in their quarterly investor presentations
• G2E educational sessions using Chalkline player data

As a marketer, this represents a massive opportunity for growth.

Learn More

1. Join us for our next Chalkline webinar:

Thursday December 19th at 12pm ET / 9am PT

?? Top 10 Gaming Industry Highlights & ?? 3 Fearless Predictions for 2025

2. Check out our games library at https://www.chalklinesports.com/games.

3. Connect with me on LinkedIn to discuss how Sports Promotions can build YOUR casino database.