Tres Cantos: Spain's Rising Hollywood

Tres Cantos, a somewhat sleepy town just a few kilometers from the bustling heart of Madrid, is making headlines for its transformation into a hub of the entertainment industry. Originally known for its concentration of (bio)tech companies, the area is now prominently marked by a sign that reads "Madrid Content City" as you approach via the highway. This rebranding signifies its evolution into a 'content city,' where the magic of filmmaking happens from start to finish.

The catalyst for this transformation is Netflix, which has turned Tres Cantos into a key player in global entertainment. Since its significant expansion in 2022, the Netflix complex now spans an impressive 22,000 square meters. This site boasts ten large studios, which are bustling with activity as they host the production of numerous films and series. These state-of-the-art studios are equipped with the latest technology to support high-quality filming.

Adjacent to these studios are two extensive buildings dedicated to post-production. These facilities include thirty editing rooms, ensuring that the transition from raw footage to final cut is seamless and efficient. The move to consolidate these processes on one site has streamlined operations, reducing the time and cost associated with transporting materials between different locations.

In addition to production and post-production facilities, Netflix has made provisions for the comfort and convenience of its staff and actors. There are well-appointed accommodation facilities that provide a home away from home for those involved in long-term projects. These accommodations are designed with comfort and functionality in mind, ensuring that creative professionals can relax and recharge during their demanding schedules.

The local office, which houses departments for marketing and communication, has also relocated to the Netflix complex. This strategic move centralizes all operations, fostering better collaboration and communication among teams. The result is a more cohesive and efficient workflow, which enhances the overall quality of the productions.

Looking to the future, Netflix has ambitious plans for further development. Tres Cantos is just the beginning. The company is exploring additional sites across Spain and Europe to expand its production capabilities. This expansion is driven by the increasing demand for original content, as Netflix continues to cater to a global audience with diverse tastes.

These new sites will mirror the comprehensive setup of Tres Cantos, with integrated production and post-production facilities, as well as accommodation for staff and actors. By creating self-sufficient production hubs, Netflix aims to maintain its competitive edge in the fast-paced entertainment industry.

In conclusion, Tres Cantos is rapidly becoming Spain's answer to Hollywood. With Netflix's substantial investment and ongoing commitment to the area, the town is poised to become a cornerstone of global content creation. As the company continues to expand its footprint, Spain is set to play an increasingly significant role in the future of entertainment.

Peter Auwerx, Telestream