Trendy and catchy weekly Influence marketing news
HypeFactory Influencer Marketing & Talent Agency
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We're here to let you know about the latest developments in the world of influencer marketing. We collected the most important updates in this newsletter.
Here’s what happened in the last few weeks in Influence marketing:
81% of consumers embraced influencer marketing in the past year, a study finds
Of influencer marketing categories, food, and beverage saw the most success in terms of interest and the potential to drive action. Behind it was health and wellness and beauty and personal care, with the latter replacing technology.?
AI is changing the influencer space. Here’s how to prepare
With the release of AI tools, the question of how creators’ work will be affected and how they can get ahead of the changes became crucial. If AI tools become advanced enough to create viral online posts, at scale, and at a fraction of the cost of traditional influencer work, the industry cannot remain the same.?
EVENTS AND SOCIAL NETWORKS
Instagram tests user location listings on reels clips
It adds an extra level of important context, which could also help users highlight potential misinformation. Instagram has added a range of misinformation-combating elements in recent years, including false information labels, removal of questionable posts from discovery, and proactive detection via AI.?
Meta tests product promotions in Instagram group chats
Some users are now being directly prompted to highlight their products in messaging discussions, as another means to promote their goods. It’s not clear what the qualifiers are for this – whether it’s for group chats only or limited to business accounts.?
TikTok provides new insights into best-performing products, based on ad content
TikTok has added a new element to its Creative Center which highlights how popular specific products are in the app, based on the number of ads posted that feature the item, along with impressions, view-through rate, comments, and likes.?
TikTok’s expanding access to its research API, enabling more analysis of how it works
The expanded access will enable more research teams to dig into TikTok usage data and uncover key trends and user behaviors, which could help to highlight the potentially harmful impacts of recommendations based on AI detection in the app.?
EU officials told to remove TikTok from official devices due to security concerns
It’s the first big move against TikTok in Europe and follows similar warnings and actions taken in US states, where many regional governments have banned the app on official devices.?
TikTok launches a revamped creator fund called the ‘creativity program’ in beta
The program is available to select creators on an invite-only basis, with availability to all eligible creators coming soon. The previous Creator Fund has been criticized by creators who have complained about low payouts, with some saying they earned a few dollars for videos that got millions of views.?
PRODUCT CATEGORIES
COMMERCE
How agencies are testing live shopping and seeing potential in accelerating conversions
The popularity of content creators and social commerce is increasingly driving momentum for livestream shopping. Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content.?
TRANSPORTATION?
领英推荐
TikTok is coming to cars, starting with Mercedes-Benz
The newly updated MBUX infotainment system, which will feature a “superscreen” that spans the entire dashboard, will allow drivers to click on the TikTok app and watch videos when the vehicle is parked.?
Mercedes partners with google to bring maps and youtube into its vehicles
Not only TikTok has partnered with Mercedes-Benz. Another partnership between the German automaker and Google will bring the Google Maps platform, Cloud and YouTube into future Mercedes-Benz vehicles equipped with the automaker’s next-generation operating system called MB.OS.?
TRENDS?
META’s ‘widely viewed content report’ highlights top content trends on Facebook
The report aims to dispel the notion that Facebook’s algorithms favor divisive, argumentative, political content. It shows that what gets the most traction on Facebook is generally light, humorous content - which does show that politics doesn’t dominate the feed.?
RESEARCH
New report looks at social platform performance benchmarks for brands
Rival IQ has published its latest social media benchmarks report, which looks at the average performance that brands are seeing across the major social platforms based on 150 companies.?
TikTok really is becoming gen Z’s google, and more on how Gen Z gets its news
Media & entertainment analyst Kevin Tran breaks down how publishers can monetize young consumers who are increasingly turning to social platforms for free news.?
MOBILE APP?
Xiaomi’s short-video app Zili is shutting down next month
Xiaomi’s India business has faced some significant knocks in the last year, and the handset giant is killing off Zili, one of its popular consumer apps. The short-form video app, a clone of TikTok that saw millions of downloads in India after the latter was banned in the country, will go offline on March 13.?
CASES?
Why Hilton's 10-minute TikTok went viral
Part of the video’s viral fame is due to the format of a longer video on the short-form platform. The video feels like a mash-up of different videos, with different styles, filters, creators, and effects making it seem like 10 minutes of seamlessly scrolling through TikTok without actually having to scroll.?
Knorr dares Tiktok influencers to eat differently for sake of the planet
Partnering with TikTok and Vice, the campaign sees 11 content creators come together for a game of truth or dare where Knorr shares the truths about the effects of food production and consumption on our ecosystems.
That’s it for now — till next time!
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