TRENDS: WHEN THE NEW SERVICE EMPLOYEE IS CALLED CHATGPT…
Bernd Zipper
Founder & CEO of zipcon consulting GmbH | Chairman of the Initiative Online Print e.V. | Founder of the Online Print Symposium | speaker and author
No matter which news portal you look at: ChatGPT and the artificial intelligence behind it are THE topic of the hour right now. Other AI tools, such as DALL-E, Whisper or Midjourney, are also attracting a lot of attention. So it’s high time to think about the extent to which this technology has what it takes to also support online print shops in their daily business.
Warning, spoiler: Just because it looks fancy and simple, artificial intelligence – particularly ChatGPT – is by no means that easy to implement without effort. Indeed, after the initial excitement about the new possibilities, sooner or later one also has to deal with issues such as credibility, data protection or labeling.
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OpenAI: “Supergroup” of the tech industry
But let’s start from the beginning, because it is first necessary to understand what ChatGPT actually is and who is behind it. The chatbot was developed by OpenAI, a U.S. startup that was founded in December 2015 by a “supergroup” of the tech industry: Elon Musk was among the founders, as were Sam Altman, Greg Brockman and LinkedIn co-founder Reid Hoffmann. Also on board were well-known researchers such as Ilya Sutskever, Wojciech Zaremba and John Schulman. Together with a number of backers – including Amazon Web Services and major German investor Peter Thiel – the startup set out to become one of the leading research institutes in the field of artificial intelligence and to serve the general public with its research results without being influenced by financial matters. At least, that’s what the startup’s first official announcement says.
The research institute was originally a non-profit institution, but later formed a limited partnership with capped profits for investors – so it was no longer 100% non-profit. In the meantime, a non-profit foundation has been superimposed on the whole thing in order to adhere to the originally formulated values and goals and still be able to generate profits to a certain extent through the limited partnership business form. If you want to know more about it: The IT specialist Noel Lang has prepared a very good and detailed description of the development and milestones of OpenAI in a Youtube video.