?? Trends of the Week: Nov 15
Blinkfire Analytics, Inc.
AI-Based Sponsorship Optimization for Sports, Entertainment, and Influencers across Social Media and Broadcast
?? Jake Paul vs Mike Tyson
Tonight, 58-year-old legendary boxer Mike Tyson will fight 27-year-old Jake Paul. AT&T Stadium is the venue for the highly anticipated boxing match, which will broadcast live on Netflix. Some of the sponsors involved include Celsius, DraftKings Sportsbook, Experian, Meta Quest and beer brand Spaten.
This is a huge test for Netflix as they continue to push live event streaming. Will Jake Paul take down the legend, or will Mike Tyson win and defeat “Father Time”?
??? Caitlin Clark at the LPGA’s “The Annika”
Caitlin Clark, the electrifying WNBA basketball star, brought her competitive spirit to the golf course at The Annika, an LPGA event. Participating in the pro-am, Clark not only showcased her athletic versatility but also attracted significant attention to the event. Her presence drew in fans from both basketball and golf communities, highlighting the crossover appeal she holds across women’s sports.
This post of Nelly Korda and Caitlin Clark received more than 10,000 engagements and Wednesday's average engagement per post on Instagram for the LPGA went up 70% compared to their 2024 average.
?? What We’re Reading
Progressive Insurance Goes With the Flo With Major PBR Sponsorship — Sports Illustrated
Progressive Insurance makes its first foray into Western sports by becoming a national marketing sponsor of PBR’s Unleash The Beast Tour, beginning in Tucson, Arizona. This partnership brings Progressive's brand into the world of professional bull riding, aligning its focus on risk management with the sport's thrilling, high-stakes nature.
How much engagement do Ligue 1 clubs generate as brands?— Mercado Negro
This article, with the help of our Blinkfire Ligue 1 Report, delves into how Peruvian soccer clubs in Ligue 1 are leveraging social media to boost brand engagement and sponsor visibility. It highlights strategic digital content that not only connects teams with fans but also enhances sponsorship value.
?? Insight to Share: The WNBA’s Exponential Social Growth
The WNBA just turned in their most successful season ever. With the emergence of superstar talent like Caitlin Clark and Angel Reece, the WNBA attracted more fan and sponsors to the women’s game.
This season, the WNBA increased video views by 282%, engagement by 294%, and total social media value by 964% compared to the 2023 season. See the growth year-over-year in our chart below, and read our full WNBA Report for more insights.